Mansha Gupta

Experience

• 

  DU Express

  Feb 2018 - Feb 2018

  Online Marketing Intern

  Exceeded new customer registration target by implementing creative marketing strategies, acquiring over 50 new registrations and 15 sales.

• 

  Youth India Foundation

  Jun 2020 - Aug 2020

  State Head

  - Led a team of 20 to execute sales campaigns that generated leads by leveraging calling and social media outreach.- Guided team members on sales best practices, overseeing activities to ensure coordinated and impactful campaigns.

• 

  Provana

  Jan 2021 - Jul 2022

  - Led a team of 7 analysts to execute highly successful campaigns, ensuring data accuracy through implementation of CRM tracking and reporting.- Created interactive dashboards and visualizations in HubSpot that provided actionable insights, influencing key business decisions.- Conducted market research to identify industry trends and opportunities, delivering reports with recommendations.- Increased marketing qualified leads through HubSpot automation and data-driven segmentation of 50,000+ contacts. Show less

  • Senior Marketing Analyst

    Jan 2022 - Jul 2022

  • Marketing Associate

    Aug 2021 - Jan 2022

  • Sales operations associate

    Jan 2021 - Aug 2021
• 

  The Cut & Craft Restaurants

  May 2023 - Oct 2023

  Food Server
• 

  Manjaros Restaurant

  Sept 2023 - Dec 2023

  Food Server
• 

  Marketing Pro Group (MPG)

  Dec 2023 - now

  Senior Marketing Executive

  - Analysing multi-channel marketing campaigns using data from various platforms, delivering insights to optimise strategies, enhance engagement and maximise ROI for B2B events businesses.- Leading HubSpot implementation projects, managing data migration, system configuration, workflow creation and optimisation, and delivering tailored training to drive adoption and usability.- Assisting clients implement and optimise marketing platforms, including data management, onboarding, creating automated email programmes, and building reports and dashboards to measure campaign performance.- Conducting in-depth database health assessments to identifying opportunities for quality improvements and support event attendance and sponsorship goals.- Managing data research projects with third-party vendors, creating project briefs, reviewing outputs, and ensuring data quality and accuracy to meet client database requirements.-Planning, launching, and optimising PPC campaigns on Google Ads, LinkedIn, and Microsoft, driving improved conversion rates and achieving performance benchmarks. Show less