Martina Sansone

Experience

• 

  MediaCom

  Jul 2018 - Jan 2021

  - Developed and executed branded content strategies across social media, TV, events, and radio- Conducted in-depth research to enhance audience insights and refine communication strategies- Collaborated across teams and external partners to ensure successful project outcomes - Supported influencer marketing projects, product placement, and media partnerships- Conducted audience research and communication trend analysis

  • Branded Content Specialist

    May 2019 - Jan 2021

  • Branded Content Intern

    Jul 2018 - May 2019
• 

  Buzzoole

  Jan 2021 - now

  - Leading end-to-end influencer marketing projects for multinational clients with a focus on innovation and measurable results- Managing a team of 6 people, overseeing strategic projects with budgets exceeding €1M- Optimizing workflows, mentoring team members and aligning strategies with client business goals- Cultivates strategic client relationships to drive retention and upselling opportunities - Managed high-profile clients, fostering long-term relationships- Mentored junior team members, optimizing workflows and supporting their growth- Delivered detailed reports and insights on campaign costs and performance, analyzing KPIs and ROI - Acted as primary client contact, providing regular updates and addressing needs- Recruited influencers aligned with project goals, overseeing contracts, briefing, and content delivery

  • Account Director

    Mar 2024 - now

  • Senior Account Manager

    Jan 2022 - Mar 2024

  • Account Manager

    Jan 2021 - Jan 2022
• 

  IED Istituto Europeo di Design

  Oct 2024 - now

  Course Instructor

  Teaching influencer marketing in the Fashion Marketing program, bridging academic insight with real-market practices