
Susana Moreno
Sales and Service Representative

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About me
Senior Regional Sales Manager
Education

California State University, Fullerton
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Experience

Brill, Inc.
Jan 1996 - Jan 2000Sales and Service RepresentativeAssisted management in formal sales presentations and marketing strategies that included technical support to bakery customers and distributors in Southern California. Developed everyday and holiday cake and pastry manuals to promote new and existing products. Coordinated grand openings, market conversions through proper planning.

Rich Products Corporation
Jun 2000 - Jun 2004Territory Sales Manager Bakery and Food Service DivisionResponsible for sales for West Coast key accounts and independent accounts.Primary liaison for Hispanic Project initiative for bakery and food service division.Trained brokers and assisted management in presentations with new marketing strategies, including trade shows.

Sears Home Improvement Products
Jul 2004 - Aug 2009Field Sales ManagerPromoted to Field Sales Manager within one yearAssisted the Vice President of Sales with lead assignment, coaching, and developing sales team (42) in one call close sales appointments. Ensuring quality and customer satisfaction goals were met, while reducing turnover by 50%Worked directly with various project managers to oversee and manage individual projects from sales process to completion and maintained customer quality scores for the largest office in the nationEarned the SHIP President's trip 3 consecutive yearsConsistently exceeding 25% closing monthly rate goalsMultiple awards for field sales manager of the month & sales representative of the month, prior to the promotion Show less

In2food
Jan 2009 - Aug 2013National Accounts ManagerPromoted to National Accounts Manager from Western Regional Manager within the first year by exceeding all targets and revenue goals.Responsible for the recurring revenue growth and new key accounts including Sam's, Wal-Mart, HEB, Kroger, Albertsons, Safeway, Publix, Hy-Vee, etc. Managed and trained brokers on the company products and created concept programs to enhance and maintain customer relations. Coordinated and conducted marketing photo shoots, trade shows, and advanced product training. Show less

DecoPac, Inc.
Aug 2013 - Jul 2019National Accounts ManagerDevelop and implement marketing strategies to promote new products. Consistently stay on trend and bring new innovative programs to increase sales. Align with customer's business strategies on existing accounts. Effectively manage and evaluate brokers on their performance and ensure they are being trained on new programs. Manage and provide sales and services for a variety of accounts including Albertsons, Safeway, HEB, Meijer, PriceSmart, Stater Bros., WinCo, Cold Stone Creamery along with a large range of Hispanic Accounts including El Super, Northgate and Fiesta. Passionate at growing recurring business revenue in the bakery representing the company’s complete product line, while exceeding sales quotas every quarter. Show less

Dobla
Aug 2019 - May 2020Sales Manager ISB South at Dobla North America
Bakery Bling™
Aug 2020 - Dec 2020Director of Sales
Chefmaster
Jun 2021 - Sept 2023Western Sales Manager
J&J Snack Foods Corp
Sept 2023 - nowSenior Regional Sales Manager
Licenses & Certifications

Business Management
California State University, FullertonJun 1995
Marketing and Planning
California State University, FullertonJun 1995
Volunteer Experience
Volunteer
Issued by Sarcoma Cancer Foundation of America
Associated with Susana Moreno
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