Florian Michat

Experience

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  Auberge Les Genêts d'Or

  Jan 2013 - Sept 2013

  Waiter
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  Neyret Frères

  May 2013 - Jun 2013

  Stage 1 ère année GACO
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  Carrefour

  Jul 2014 - Aug 2014

  Cashier / Shelf stocker
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  Groupe Casino

  Sept 2014 - Sept 2015

  Department Manager Trainee

  Coordinate and control the activity of a team Set up promotional activities Monitor and analyse departmental activity data Inventory management

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  Sodipièces

  Oct 2015 - Sept 2017

  Account Executive

  Prospecting and development of the customer base. Goal of increasing the revenue of the customersWriting a thesis on the importance of a CRM in a company + Results analysis following the implementation of a CRM in my company

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  Accenture

  Nov 2017 - Nov 2021

  Managing creators, medias and sports team on the development of their Facebook and Instagram Page-> Hit 111% KPI (Engagement Rate)Data tracking, analysis and communication of key quantitative metrics in relation to program goals.- Insights in the Creator Studio to identify points for improvement - Long-term and competitor analysis through Crowdtangle- Created a Dashboard to track engagement rates for the EMEA FB team.Training and coaching of new team members on Facebook and Instagram tools Show less My client is the largest social media in the world - EMEA- French Speaking Market As a Media Marketing Consultant, my job is to become the point of contact of Media Partners and bring them advice on how to develop online media campaigns and strategies for their content production.Handling more than 150 partners for long periods of time. Troubleshooting their issues and optimising their presence on the platforms providing personalised strategiesI act as a reliable point of contact for all things related to the 2 platforms. Show less SMB Advocacy Team Digital Marketing AgentResponsibilities:• Analyse a database of prospective SMB advertisers across the EMEA region to identify leads.• Organic search for potential leads with the platform tools and others.• Account Management, optimization and execution of outbound campaign to source and nurture advocates of SMB Advertising.• Provide SMB advertisers with consultancy for high-performing brand awareness, acquisition and conversion campaigns based on their business goals. •Build and manage a portfolio of advocates, with responsibility for their active involvement in the program.• Manage Communities of Advocates • Help Advocates business owners optimize marketing campaigns • Establish and maintain a close relationship with the business owner or a senior executive of the advocate business.• Maintain and drive the core values of the advocacy program.• Produce success stories for the advocates who have had success in growing their business by using our products.• Create a pipeline of advocate testimonials and case studies for marketing purposes.• Provide consultative advice to advocates to help them grow their businesses across multiple channels - chat, email and phone.• Provide product and tool support to improve clients’ experience and products insights.• Provide product insights and feedback from advocates.• Organize and prioritize resource as per management request. Show less

  • Senior Partner Manager - Media Partnerships

    May 2021 - Nov 2021

  • Digital Media Marketing Consultant, Partner Manager

    Jul 2019 - Nov 2021

  • Advocacy Digital Marketing Agent @ Accenture

    Nov 2017 - Jun 2019
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  TikTok

  Nov 2021 - now

  TikTok's strategic consultant for French SMBs :-> Driving revenue for TikTok by supporting scalable sales programs across a variety of direct clients and agencies.-> Driving product adoption and educate clients and agencies in a scalable fashion.-> Ensuring that our clients receive the highest level of sales and operational customer service.-> Liaising with cross-functional teams on structuring and executing operational and strategic services and programs.-> Developing and implementing best practices for client interaction, sales, and services. Show less

  • SMB Sales Manager, France & Benelux

    Jun 2024 - now

  • SMB Sales Team Lead, France

    May 2023 - now

  • SMB - Account Executive

    Nov 2021 - now