Casey Bollinger

Experience

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  City of Raleigh

  Jan 2001 - Jan 2007

  Assistant Manager - Marketing + Development

  + Plan, implement, and design, programs and activities for all demographics+ Responsible for the marketing and production of information for classes and programs offered+ Oversee daily operations of program center+ Collaborate with event planners to satisfy and exceed client expectations+ Perform cost analysis and assist with profit margin evaluation for all products purchased+ Responsible for budgeting and purchasing activities, and negotiating with vendors

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  Anoroc Agency

  Jun 2009 - Jan 2012

  Senior Designer

  Developed, concepted, and implemented projects under strict deadlines and budgets; this includes identity, packaging, environmental, web, print/publication, photography, illustration, and mobile applicationsDirected marketing and sales activities which lead to an increase in clients by 30%Managed and approved all creative projectsWorked with new and existing clients in designing comprehensive marketing and design strategiesStreamlined day-to-day administrative procedures by establishing administrative operationsPerformed project evaluations and delivered constructive feedbackCultivated existing relationships by ensuring client satisfaction through appreciation events and follow-up activitiesMotivated and inspired team directionTested and implemented all marketing copyManaged day-to-day execution of social media causes marketing and influencer partnershipsWorked with all Anoroc Agency brands to explore and identify ways to integrate social media into business strategies and marketing campaigns Show less

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  Nile Rodgers Productions

  Apr 2012 - Apr 2013

  Assistant Media Director

  Nile Rodgers is a legend and icon in pop-funk music history. He is an American musician, songwriter and record producer. The co-founder of Chic, he has written, produced, and performed on records that have sold more than 500 million albums and 75 million singles worldwide. Rodgers is a Rock and Roll Hall of Fame and Songwriters Hall of Fame inductee. He has received six Grammy Awards, including the Grammy Lifetime Achievement/Special Merit Award.Assisted in the coordination and execution of media campaigns across various platforms, including print, digital, and social mediaManaged the scheduling and booking of advertising placements to ensure timely delivery and maximum exposureConducted market research to identify target audiences and optimize campaign strategiesCollaborated with creative teams to develop compelling ad copy and visuals that effectively communicated client messagesMonitored campaign performance metrics, analyzed data, and generated reports for clients to evaluate effectivenessMaintained organized files and databases of media contacts, contracts, invoices, and other relevant documentsCoordinated logistics for photo shoots or video productions by securing locations, props, equipment rentals, permits/licenses as neededSupported the team in brainstorming sessions to generate innovative ideas for new marketing initiativesIncreased social media engagement by 85% through strategic content planning and audience targeting techniques Show less

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  Madison Partners

  Jan 2013 - Jul 2016

  Creative Director

  Madison Partners is a boutique commercial real estate agency in the heart of Los Angeles, CA. I coordinated with analysts to communicate the visual and analytical data of multi-million dollar properties and multi-billion dollar portfolios for commercial real estate clients. Responsible for design and art direction in branding, project management, client relations, and photography.Rebranded company identity and provided branding manuals for ultimate brand cohesivenessCoordinated production of all marketing materialsMarketing Collateral - Conceptualized, planned, designed, and produced a wide range of graphic and illustrative material, from simple to complexCoordinated the print production process, including development of print-ready artwork, developing printing and other production specifications, and selection of appropriate production media and materialsDeveloped brand guidelines and maintained consistency across all marketing collateralConducted market research to identify current design trends and incorporate them into graphic designsWorked closely with clients to understand their design needs and deliver high-quality solutions that exceeded expectationsUpdated website graphics regularly to maintain a fresh look and enhance user experienceGenerated mock-ups and prototypes for client presentations using wireframing tools such as Sketch or Adobe XDIncorporated SEO best practices into web graphics to improve search engine visibilityTracked key performance indicators (KPIs) for marketing campaigns and made design adjustments to optimize resultsCreated infographics that effectively communicated complex information in a visually appealing manner Show less

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  No.8 Design

  Nov 2014 - now

  Creative Director / Consultant

  Clients include Coldwell Banker, Cutwater Spirits, Canterbury, Sincere Cider, TruWild, We Have A Cat Marketing, Wholelistic Dog, The Agency, Glowy Zoey, and Forge Marketing Group

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  M Agency

  Sept 2016 - Mar 2017

  Chief Executive Director

  M Agency is a full service marketing agency based out of Tacoma and Seattle, Washington. My role was very crucial to the company in its very fast paced environment. Oversaw all aspects of operations for a multi-location organization, including budgeting, staffing, and performance managementImplemented strategic initiatives to improve operational efficiency and reduce costs, resulting in 32% increase in profitabilityLed cross-functional teams to develop and implement standard operating procedures (SOPs) to ensure consistency and quality across all locationsManaged vendor relationships and negotiated contracts to optimize pricing and service levelsCollaborated with sales team to forecast demand accurately, leading to improved inventory planning and reduced carrying costsAnalyzed financial data regularly to identify areas of improvement and cost-saving opportunitiesDeveloped key performance indicators (KPIs) for each department to track progress towards operational goalsConducted regular audits of operational processes to ensure compliance with industry regulations and company policiesImplemented employee recognition programs that increased employee morale by 56%Led the implementation of new technology systems such as ERP software or CRM platforms to streamline operationsManaged the recruitment, onboarding, training, and development of staff members at multiple locationsImproved customer satisfaction ratings by implementing customer feedback surveys and addressing areas for improvementCollaborated with the marketing team on promotional campaigns that led to an increase in sales revenue by 43%Managed capital expenditure projects, ensuring on-time completion and adherence to budget constraintsEstablished key performance metrics for each department, tracking progress toward operational goals Show less

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  Mitchell International

  Oct 2017 - Dec 2018

  Senior Designer

  Led a team of graphic designers in the creation and execution of visual concepts for various marketing campaignsDeveloped innovative and visually appealing designs for print materials, including brochures, flyers, and postersCollaborated with clients to understand their design requirements and deliver creative solutions that met their objectivesManaged multiple projects simultaneously, ensuring timely completion within budget constraintsImplemented brand guidelines across all design projects to maintain consistency in visual identityWorked closely with cross-functional teams including marketing, copywriting, and development to ensure cohesive design implementationStayed up-to-date with current design trends and techniques to continuously improve skills and bring fresh ideas to the tablePresented design concepts to clients or stakeholders effectively communicating the rationale behind each decision madeProvided guidance and mentorship to junior designers on best practices for layout composition, color theory, typography etcTranslated abstract business concepts into successful designDisplayed a strong understanding of design theory and strategyCourse corrected when challenges arose (problem-solving)Worked with clients to fill out creative briefsAdhered to all project timelines, including key milestones and deadlines Show less

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  100% Chiropractic

  Dec 2018 - Nov 2023

  Creative Director, Corporate

  Within 5 years I successfully brought the franchise from 20 offices to over 200. When I came onto the team the franchise didn’t have a logo. I grew from developing their brand to creating their campaigns, to running the entire marketing department and overseeing multiple teams in advertising, social media, web, video, and design.Created and implemented the identity for the entire Brand House.Conceptualized and executed the creative design for websites, landing pages, social media, advertisements, marketing videos, and brochures, contributing to a cohesive brand identity.Implemented AI to drive efficiencies and meet KPIs.Implemented and maintained data-driven results across all marketing assets, utilizing various analytics platforms to enhance performance and effectiveness.Managed and directed an in-house creative and marketing team, fostering a collaborative culture that reflected the company's core values.Led the creation and ongoing management of integrated marketing campaigns, achieving targeted goals and enhancing brand visibility.Conducted creative sessions with cross-functional teams to identify and implement breakthrough concepts, aligning creative strategies with business objectives.Successfully negotiated with CEO, CFO, and customer partners to understand business needs, prioritize work, and identify new capabilities required for the creative team.Implemented UX/UI leadership to maintain consistency in design, developing various websites and internal training platforms.Successfully managed project coordination, creative design, and implementation of all marketing materials for large events quarterly.Continuous Improvement and Attention to Detail: Consistently elevated the design and quality of the creative craft, bringing impactful ideas to fruition with extreme attention to detail. Show less

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  SPARE.

  Dec 2023 - May 2024

  VP of Marketing / Creative Consultant

  Developed brand voice, messaging, and marketing strategy.Set KPIs, managed the marketing budget, and advised the team.Developed and implemented comprehensive marketing strategies to drive brand awareness, increased customer acquisition, and maximize revenue growth.Managed the development of creative assets such as websites, landing pages, email templates, brochures, videos, and advertisements.Analyzed market trends and competitive landscape to identify opportunities for differentiation and innovation.Conducted market research studies to gather insights on customer preferences, needs, and behaviors.Utilized data analytics tools to measure campaign performance metrics such as click-through rates (CTR), conversion rates, return on investment (ROI), and customer lifetime value (CLV).Built strong relationships with key stakeholders including executives, sales teams, product managers, agencies/vendors etc.Improved SEO ranking by optimizing website structure/meta tags/keywords resulting in higher organic search visibility. Show less

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  Forge Marketing Group

  Sept 2024 - now

  Creative Director