Laura O'Melia

Experience

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  St. Edward's University

  Aug 2002 - Aug 2005

  Entrepreneurship

  Studied classic business areas, such as accounting, finance, marketing, economics and management, and gained skills to help me spearhead new business practices and processes. I learned the importance of risk taking, flexibility and challenging the status quo with sustainable and ethical business strategies to help take business concepts from ideas to reality.

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  CGI Communications Inc.

  Aug 2005 - Mar 2006

  Account Executive

  Worked with city managers and mayors in developing a high-impact marketing plans which included placement, design, and selling of street banners. Traveled full time to meet with business owners in cities around the country.

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  Dell

  Jun 2006 - Feb 2014

  Responsible for creating end to end event process allowing technology partners and sales teams the opportunity to discuss enterprise solutions with IT decision makers. I helped to build out the event strategy and enablement of enterprise solution events including technical seminars, user groups, virtual briefing centers and third party roadshows. Was able to improve the amount of time it took to process leads by working with different teams to streamline tasks and better utilize Salesforce.com and etouches software. I worked with third parties to drive lead generation through online marketing and teleservices. Attained Brand Certification and developed content ensuring all event invitations and registration pages were within the guidelines to enhance corporate image.Negotiated national contracts to obtain optimal pricing, keeping all events within budget. Show less Promoted AMD’s value proposition and increasing mindshare of AMD’s strengths through trainings, events, and showcasing solutions online. Developed campaigns to acquire new business through webinars, microsite, and unique sales campaigns. Faced the challenge head-on to increase AMD share with limited product offerings. Surpassed previous market share of AMD in Dell’s SMB Americas server business by 5% with a limited portfolio and significant competitive pressure. Provided support to Dell sales teams by being a technical resource and creating new incentives. Show less

  • Microsoft Enterprise Brand Manager

    Jan 2013 - Feb 2014

  • Field Events Advisor

    Mar 2010 - Jan 2013

  • AMD Specialist

    Apr 2009 - Mar 2010

  • Microsoft Licensing Specialist

    Oct 2008 - Apr 2009

  • Microsoft Enterprise OEM Specialist

    Feb 2008 - Oct 2008

  • Technical Sales Representative

    Mar 2007 - Jan 2008

  • Inside Sales Rep

    Jun 2006 - Mar 2007
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  Beachbody

  Oct 2009 - May 2022

  Coach

  Beachbody is a successful Billion dollar health and fitness company. We create and sell the nation’s most popular in-home fitness and weight-loss products including high-quality, well-manufactured DVD workout programs, gear, and nutritional supplements that have been proven to work. As an Independent Coach, I help others reach their health and fitness goals by offering support and motivation along their fitness journey. I am on a mission to end the increasing trend of obesity and am doing that by leading monthly challenge groups & organizing a Meet Up Group, 512 Fit Club, that has over 1100 members that inspire & motivate each other to prioritize their fitness goals. We meet weekly and work out to a variety of fitness programs & share our passion for health & fitness. Show less

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  BuildingPoint Texas

  Jun 2014 - Feb 2017

  Marketing Director

  Managed the marketing plan & budget for all programs. Redesigned the company website. Created email campaigns and used Salesforce daily for tracking. Determined the best activities for this start up to succeed. Organized industry events, managed all promotional material for advertising campaigns.

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  Martin Instrument

  Jun 2014 - Feb 2017

  Marketing Director

  Developed marketing campaigns for construction hardware, software, and service solutions in the geospatial and building construction verticals. Created email marketing campaigns, sales promotions, and print ads. Redesigned websites in Magento and WordPress to impact SEO and increase online sales. Initiated CRM planning and strategy to implement Salesforce. Developed branding to create brochures, sales collateral and presentations. Planned all company events and participated in industry tra Show less

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  Duo Security

  Apr 2017 - Oct 2018

  Duo Security Field Marketing Manager
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  Cisco

  Oct 2018 - Nov 2024

  I joined Cisco via the acquisition of Duo Security. I am working on Marketing programs to expand security offerings in the APJC region as well as working with our Managed Service Provider team.

  • Account Lifecycle Marketing

    May 2024 - Nov 2024

  • SaaS Security Marketing Manager, Duo, now part of Cisco

    Oct 2018 - Jul 2024
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  Yubico

  Nov 2024 - now

  Senior Field Marketing Manager

  I am focused on - Developing strategic field marketing plans and ABM programs. - Executing regional in-person activities. - Collaborating with sales, marketing and product teams to craft content and build brand awareness.Yubico changes the game for strong authentication, providing superior security with unmatched ease-of-use. Yubico is the leading contributor to the FIDO Universal 2nd Factor open authentication standard, and our technology is loved by millions of users in more than 150 countries. Show less