Alexa Risen

Alexa Risen

Digital Agency Intern

Followers of Alexa Risen89 followers
location of Alexa RisenCarlsbad, California, United States

Connect with Alexa Risen to Send Message

Connect

Connect with Alexa Risen to Send Message

Connect
  • Timeline

  • About me

    PMP-Certified Project Manager at BioTrak Market Intelligence, Inc.

  • Education

    • California Polytechnic State University-San Luis Obispo

      2014 - 2018
      Bachelor of Science - BS Graphic Communication

      Activities and Societies: Technical Association of the Graphic Arts (TAGA) Made the Dean's List for 2016 winter quarter and helped produce a journal of technical research for the Technical Association of the Graphic Arts Club (TAGA).

  • Experience

    • FreshForm.

      Jun 2017 - Sept 2017
      Digital Agency Intern

      - Participated in the design of a new website for Qualcomm Ventures by assisting in the creation of the visual design elements and website layout- Conducted website usability tests to identify areas where a specific client’s website needed improvement and gained a deeper understanding of User Experience/User Interface design.- Supported website maintenance tasks by updating the graphics and layout for FreshForm’s website

    • Aesthetic Brand Marketing Inc.

      Dec 2018 - Feb 2020
      Digital Marketing Specialist

      - Strategized, executed, and managed highly engaging Google AdWords Search campaigns for 10+ licensed medical doctors, driving a 40% increase in overall conversion volume- Implemented effective paid ad bidding strategies, resulting in a 21% decrease in cost-per-click- Increased monthly organic website traffic by 30 % using inbound marketing techniques like blogging and article writing- Leveraged Google Analytics to evaluate Google Ad campaign performance and created reports to help refine paid ad strategies - Utilized Google Analytics and Semrush to assess the effectiveness of Google Ad campaigns, analyze competitor marketing strategies, and identify top-performing keywords- Developed and implemented targeted email marketing campaigns with Mailchimp, improving click-through rates and conversions through A/B testing and strategic audience segmentation- Contributed to optimizing clients' websites for mobile compatibility by implementing CSS code to ensure responsive images Show less

    • BioTrak Market Intelligence, Inc.

      Feb 2020 - now
      Project Manager

      - Lead numerous concurrent pharmaceutical REMS (Risk Evaluation and Mitigation Strategy) projects for the FDA, managing risk mitigation, schedules, budgets, regulatory compliance, deliverables, resources, vendor collaboration, change processes, and documentation- Consistently achieved a 100% success rate for every REMS assessment project I led by achieving the FDA-mandated survey participation target numbers ahead of schedule and ensuring unbiased survey responses from patients, health care providers, and pharmacists- Reduced the total REMS assessment project costs by 13%, exceeding the 10% target, while achieving a 36% reduction in direct mailing expenses through the implementation of a streamlined direct mail optimization strategy- Renegotiated several existing vendor contracts, achieving a 17% vendor cost reduction in the first year without sacrificing quality- Initiated the use of Qualtrics to implement a modern survey programming and email survey distribution process, replacing an outdated system and significantly enhancing the efficiency of data collection and analysis- Introduced and executed the use of the project management software Asana within the organization, greatly enhancing workflow efficiency across teams- Maintain strong stakeholder relationships by managing expectations and using excellent communication skills, leading to a 90% stakeholder satisfaction rate- Regularly monitor project performance metrics to ensure alignment with requirements and compliance with FDA regulations- Determine probable project risks, set priorities for risk responses, and revise the risk mitigation plan as necessary - Oversee several large project budgets by continuously tracking expenses and identifying potential cost overruns Show less

  • Licenses & Certifications

    • Inbound Marketing Certification - Hubspot Academy

      HubSpot
    • Google Analytics Certification

      Google
      Jan 2020
    • Project Management Professional (PMP)

      Project Management Institute
      Apr 2024
    • Google Ads Search Certification

      Google
      Dec 2020
  • Volunteer Experience

    • Volunteer for Children's Summer Reading Program

      Issued by Carlsbad Public Library on Jun 2009
      Carlsbad Public LibraryAssociated with Alexa Risen
    • Retirement Community Volunteer

      Issued by Sunset Retirement Communities & Services on Dec 2010
      Sunset Retirement Communities & ServicesAssociated with Alexa Risen