Alexa Risen

Experience

• 

  FreshForm.

  Jun 2017 - Sept 2017

  Digital Agency Intern

  - Participated in the design of a new website for Qualcomm Ventures by assisting in the creation of the visual design elements and website layout- Conducted website usability tests to identify areas where a specific client’s website needed improvement and gained a deeper understanding of User Experience/User Interface design.- Supported website maintenance tasks by updating the graphics and layout for FreshForm’s website

• 

  Aesthetic Brand Marketing Inc.

  Dec 2018 - Feb 2020

  Digital Marketing Specialist

  - Strategized, executed, and managed highly engaging Google AdWords Search campaigns for 10+ licensed medical doctors, driving a 40% increase in overall conversion volume- Implemented effective paid ad bidding strategies, resulting in a 21% decrease in cost-per-click- Increased monthly organic website traffic by 30 % using inbound marketing techniques like blogging and article writing- Leveraged Google Analytics to evaluate Google Ad campaign performance and created reports to help refine paid ad strategies - Utilized Google Analytics and Semrush to assess the effectiveness of Google Ad campaigns, analyze competitor marketing strategies, and identify top-performing keywords- Developed and implemented targeted email marketing campaigns with Mailchimp, improving click-through rates and conversions through A/B testing and strategic audience segmentation- Contributed to optimizing clients' websites for mobile compatibility by implementing CSS code to ensure responsive images Show less

• 

  BioTrak Market Intelligence, Inc.

  Feb 2020 - now

  Project Manager

  - Lead numerous concurrent pharmaceutical REMS (Risk Evaluation and Mitigation Strategy) projects for the FDA, managing risk mitigation, schedules, budgets, regulatory compliance, deliverables, resources, vendor collaboration, change processes, and documentation- Consistently achieved a 100% success rate for every REMS assessment project I led by achieving the FDA-mandated survey participation target numbers ahead of schedule and ensuring unbiased survey responses from patients, health care providers, and pharmacists- Reduced the total REMS assessment project costs by 13%, exceeding the 10% target, while achieving a 36% reduction in direct mailing expenses through the implementation of a streamlined direct mail optimization strategy- Renegotiated several existing vendor contracts, achieving a 17% vendor cost reduction in the first year without sacrificing quality- Initiated the use of Qualtrics to implement a modern survey programming and email survey distribution process, replacing an outdated system and significantly enhancing the efficiency of data collection and analysis- Introduced and executed the use of the project management software Asana within the organization, greatly enhancing workflow efficiency across teams- Maintain strong stakeholder relationships by managing expectations and using excellent communication skills, leading to a 90% stakeholder satisfaction rate- Regularly monitor project performance metrics to ensure alignment with requirements and compliance with FDA regulations- Determine probable project risks, set priorities for risk responses, and revise the risk mitigation plan as necessary - Oversee several large project budgets by continuously tracking expenses and identifying potential cost overruns Show less