Lauren Herbert

Experience

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  English, Spanish, French

  Sept 2005 - Dec 2010

  Language Teacher (Student Job)

  Teaching English, Spanish and French languages in France and in Australia during my studies.

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  The Walt Disney Company

  Jun 2006 - Aug 2006

  Salesclerck
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  A Touch Of

  Jun 2007 - Jan 2008

  Event coordinator

  A six-month internship in a communication & events agency : A Touch Of International (Bruxelles, Belgium) as a project manager’s assistant.(clients: Alcatel-Lucent, Nokia Siemens Network, www.doctissimo.fr, Douglas, the Great Hotels Meeting Forum)

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  JM Bruneau

  Jun 2008 - Sept 2008

  Product's manager's assistant

  A three-month internship in JM Bruneau, in Barcelona (Spain) as a product's manager's assistant.

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  JM Bruneau

  Mar 2009 - Dec 2009

  Web marketing project’s manager’s assistant

  A six-month internship and a fixed term contract for three months.

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  Sound United

  Sept 2011 - Dec 2014

  On top of my responsibilities for France, I deal with the European online strategies for social media and email marketing campaigns:Email marketing and database management- Create, manage and execute yearly regional email marketing campaigns for product launches,promotions, events, contests etc.- Develop segmented email opportunities based on customer database management- Stay abreast of email regulations for Europe and manage email marketing developments to ensure compliance- Manage continuous integration of all customer database sources leveraging IS team and vendor- Manage database cleansing for regional contacts- Strategically segment customers so data can be leveraged for targeted digital campaignsSocial Media- Manage social media content development and syndication to drive engagement and brand awareness- Ensure customer requests are responded to on key regional social mediums- Track social media metrics in order to optimize and create/adapt brand strategies to increase community growth, performance, and participation- Recognize and report on opportunities within emerging platforms, online communities and industrydevelopments Show less Responsible for France Marketing Communication (Marcom) as a support for the European Marcom Department for the brands DENON, MARANTZ, BOSTON ACOUSTICS.- Annual marketing and communication planning for local sales organization- Production of newsletters (CRM solutions with Right Now Oracle), press releases (with a PR agency) and product sheets- Quarterly presentation of current actions at the European headquarter in Eindhoven, Netherlands- Development of brands’awareness through social media and updating of websites (Sharepoint)- Development of the online training tool www.dm-university.com dedicated to the dealers- Events coordination- Support the coordination of in-store promotions like the development, production and distribution of high quality supporting materials,- Graphic design of e-banners, brochures, press reviews sheets (Photoshop & In Design)- Coordinate and control local Marcom budget- Important work of written translation and live translation during conferences or interviews- Member of the Global Communications Council at D+M World Show less

  • European Social Media & Email marketing Leader

    Jul 2014 - Dec 2014

  • Marketing & Communications Officer, DENON & MARANTZ

    Sept 2011 - Dec 2014
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  Bio-Medical Research Ltd

  Jan 2015 - Sept 2017

  EMEA Marketing Communications Manager

  BMR SLENDERTONE brand Manage and deliver a consolidated Marketing Communications strategy mainly for France, Germany, Spain, Italy, Russia and the Middle East aligned with the Global Marketing Strategy:- Deliver an efficient media plan for France and Germany: National TV campaigns twice a year / Outdoor billboards - with our local media agencies (managed a marketing budget of several million euros)- Own and manage yearly PR actions for France and Germany with traditional PR, events, influencers- Manage the relationship with our brand ambassador in France and develop strong actions: specific 'well-being fitness' programs, production of a micro website to present it, promotion, etc.- Manage the product launch communication for our new belt Connect Abs for France & Germany with important PR KPI's achieved- Develop our e-reputation through social media channels with the ecommerce team- Provide marketing and trademarketing support to our retailers with the sales team: specific POS, creation and production of a new leafter for stores...- Identify partnership opportunities for the local market and possibly bringing them for Global use. Show less

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  Guillemot Corporation

  Oct 2017 - Dec 2022

  International Marketing Communications Manager, Hercules

  Managed the global marcom strategy in alignment with company objectives and the Worldwide Marketing VP:- Led the development of the Hercules brand image (full rebrand in 2018): oversaw global creative brand development and strategy- Recruited and managed partnerships, Key Opinion Leaders (KOLs), and ambassadors (with mid-to-long-term plans, KPIs, and contracts)- Orchestrated hardware + software product launches (including positioning, press releases, 360° marcom plans, and trademarketing support)- Directed the development of the Hercules.com website (including service creation for an enhanced customer journey)- Supervised the European Hercules shop's objectives, forecasts, and tactics- Oversaw the global Social Media strategy- Managed the Hercules marketing teams at headquarters, North America, and China- Coordinated our annual brand presence at the world's largest trade event for the music industry - NAMM (USA)- Managed and controlled the budgets for marketing at headquarters, North America, and China.- Proposed and developed limited-edition products- Maintained day-to-day relationships with sales and R&D departments- Achieved significant key metrics: social community growth of 350%, sales growth of +40% over the 5 years I was in this role, and substantial media and influencer/KOL coverage Show less

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  Time for the Planet

  Nov 2022 - now

  Associate

  The environmental and climatic catastrophe continues to grow and get worse. How to counteract? We don't really know what to do. We are told to reduce our carbon footprint but how do we do that? I bike, I tend to buy second hand, I educate my children with the greatest respect possible for the nature and our planet but is it enough? I feel powerless.Therefore I've decided in November 2022 to become a shareholder at Time for the Planet because they are doing concrete actions.As Time for the Planet says: "Collective intelligence refers to the capacity of a community to bring together knowledge and skills in order to move towards a common goal. It results from the quality of interactions between its members. We, citizens of the entire world, have not given up fighting climate change. There are millions of us, and we have the power to act. It's about time we do."Join the biggest citizen community dedicated to global action against greenhouse gases.Time for the Planet® is raising money to detect and deploy 100 global innovations against greenhouse gases. Where you invest 5, 10, 50, 200 or 1000€, you make a difference.Info on: https://join-time.com/ Show less

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  Synergiz

  Jan 2023 - now

  Director of Marketing, Communications & Partnerships

  - Member of the board of directors- Develop the brand identity and create a robust business and marketing strategy (hardware/software/B2B/B2B2C)- Advocate for Mixed Reality (website SEO-centric articles, video production, interviews, LinkedIn organic content, etc.)- Foster a strong partnership with Microsoft (remaining at the Gold Partner level for the third consecutive year, and being a finalist for "Partner of the Year" among 4000 applicants)- Create new strategic partnerships (Meta, Magic Leap, HTC, Apple), including discussions with other hardware brands- Co-lead the R&D team in developing our in-house software platform, Synergiz Harbor, and receive the 'Enterprise & Productivity Solutions" Prize at the European major XR event, Laval Virtual in 2023- Lead the redesign of the entire website, including an integrated quote-shop section- Manage PR activities- Manage the event strategy- Oversee and monitor digital paid campaigns (Google Ads & LinkedIn sponsorship)- Assist commercial teams with pre-sale projects and gather testimonials Show less