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Umber Jawed

Umber Jawed

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  • Timeline

  • About me

    Senior Brand Manager at CandyLand

  • Education

    • Iqra University

      2008 - 2011
      Bachelors in Media Sciences Advertising

      Activities and Societies: Photography, Swimming, Spending quality time surfing the internet. Masters in Advertising

    • The Avicenna School

      2006 - 2008
      A' Levels Economics, Fine Arts, Accounting

      Activities and Societies: Fine Arts Photography Event Management

    • Convent of Jesus & Mary School

      1996 - 2006
      O' Levels Business

  • Experience

    • Interflow Communications

      Jul 2008 - Aug 2008
      Internship

      Creative Department.

    • Symmetry Digital Agency

      Sept 2010 - May 2011
      Graphic Designer and Concept Initiator

      Website DesigningWeb BannerConceptualizing Brands for Digital Advertising

    • Mindshare

      Jun 2011 - Apr 2019

      Brand PortfoliosKnorr, Lifebuoy shampoo, Close up, Pepsodent, Fair & Lovely, Ponds & Vaseline.Formulating strategies to communicate positioning of various brands through media planning and buying.Evaluating the impact created by various promotional campaignsFacilitating brand managers in executing their brand plans and implementing promotional campaignsMonitoring the SOM, SOS & SOV in the relevant categories and provide insights about the competition and category trends.Got on job trainings on:Google Certification in 2013Media Strategy in August 2013- Srilanka GroupM Show less

      • Senior Media Planner

        Jun 2015 - Apr 2019

      • Media Planner

        Jun 2013 - Jun 2015

      • Assitant Media Planner

        Jun 2011 - Jun 2013

    • MSix&Partners

      Apr 2019 - Feb 2020
      Category Head

    • Ismail Industries Limited

      Feb 2020 - Jul 2021
      Media Manager

    • CandyLand

      Jul 2021 - now

      Responsibilities include• Leading all marketing initiatives from planning, strategizing to executing the required projects• Devise annual brand plans for the respective brands whereby we aim to grow in sales profitably • Studying the market situation and devising action plans for brands to fit the current dynamics• Setting goals as per current and desired brand positioning, objectives and KPIS• Monthly monitoring of Sales numbers and ensuring and constantly working on profitability management• Lead portfolio rationalization and profitability management for 5 categories by renovating the brands SKUs and managed price up transitions smoothly• Connecting with the R&D team to initiate NPDsAchievements include• Lead Gums into a value growth of 36% in 1.5 years• Launched 3 NPDs in the year 2023-2023 • Lead a consumer behavior market research for CANDYLAND Show less

      • Senior Brand Manager

        Jul 2022 - now

      • Brand Manager

        Jul 2021 - Nov 2022

  • Licenses & Certifications

    • Google, Display and mobile

      Google