Sonu Varma

Experience

• 

  Graphene Media Pvt. Ltd.

  Jul 2014 - Jun 2015

  Business Executive

  • Understanding of Digital Channels: SEM, Facebook, Instagram & Affiliate marketing• Google AdWords: PPC and Display• Understanding of Affiliate Marketing process: Vendor registration, Client on-boarding, and documentation part.• Executing email marketing campaigns.

• 

  Sankey Solutions

  May 2016 - Jun 2016

  Digital Marketing Intern

  • Understanding of the product: Lokalboard App• To pitch Lokalboard App to retailers & merchants.• Digital Marketing for Lokalboard App.• Client Relationship Management.• Design and implement promotional strategies

• 

  Fanspole

  Jan 2017 - Jun 2017

  Online Marketer

  • Overall responsibility to increase the company’s website traffic through digital channels.• Implementing online marketing campaigns.• Executed PPC campaigns, Affiliate marketing, Social Media Marketing: Facebook & Instagram• Review, analyze, and interpret data to improve online marketing performance.• Optimize campaigns and provide insightful reports.

• 

  Graphene Media Pvt. Ltd.

  Aug 2017 - Jan 2019

  • Responsible for managing Affiliate, SMS & Email Marketing. • Day to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.• Weekly reporting and analysis of the campaign and share the insight reports to the clients.• Expertise in handling tracking platforms like Cake, Appsflyer, Hasoffer & Affise.• Product Development: Datos, SMC, CX, BB & Acromatix. Coordinating with Sales and IT team• Campaign Management & Optimization of the campaign and implanting new strategies.• Building and maintain rapport with publishers to get maximum benefits for each campaign. Core understanding of Display & Performance campaigns.• Executed CPI,CPA,CPL,CPR,CPV,CPC,CPM,CPO,CPS Campaigns for multiple clients. Show less

  • Business Manager

    Apr 2018 - Jan 2019

  • Digital Media Planning & Buying

    Aug 2017 - Mar 2018
• 

  Vectormob

  Feb 2019 - Feb 2021

  Campaign Manager

  Managing a team and responsible for ad operations & Sale support for VectorMob products. Developing new partnerships with global Publishers, Advertisers, and Affiliates. Analyzing and researching the target audience’s demographic, maintaining contacts with media owners.Complete Management, Monitoring Periodic workflow, Optimization & Implementation of best practices for Ad sales business operations.Making Strategies for new clients and post that Media Planning & buying on approval.Implementation, Execution & Optimization of the campaign. In-depth analysis of reports generated from campaigns.Responsible for managing performance & Branding campaigns such as CPI, CPL, CPR, CPA, CPC, CPM, CPVHandling Media Strategies & implementation for all business lines i.e. Facebook, LinkedIn & DisplayDay to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.Responsible for managing Email, SMS, WhatsApp, Facebook, LinkedIn & PPC marketing activities.Core understanding of WhatsApp, SMS & Influencer campaign and great understanding & experience of running Facebook campaigns. Show less

• 

  Fork Media Group

  Mar 2021 - now

  Managing Affiliate Business for SEA - Indonesia MarketDevelop the affiliate marketing strategy with the aim of on-boarding new affiliate partners.Dealing with sales team to on-board new campaigns & scale up existing campaign to grow affiliate business.Observing campaign data of the publishers daily to control quality and give them some suggestions to promote their offers.Regularly checking valid conversions with publishers per month and dealing with their invoice in time.Communicate with publisher to scale existing business and look for new business opportunities for them.Troubleshooting issuesBuild, and maintain relationships with individual affiliates, networks, and agencies and respond to support questions.Analyze data to make recommendations to improve existing campaigns and develop new strategies that will inform future decisionsResponsible for managing performance & Branding campaigns such as CPL, CPC & CPV Show less

  • Senior Campaign Manager

    Apr 2023 - now

  • Campaign Manager

    Mar 2021 - Mar 2023