KASHIF ALI SOOMRO

Experience

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  Engro Foods Limited

  Jun 2014 - Jan 2016

  Business Development Officer

  Managing the day-to-day operations of the officeOrganizing and maintaining files and recordsPlanning and scheduling meetings and appointmentsManaging projects and conducting researchPreparing and editing correspondence, reports, and presentationsMaking travel and guest arrangementsProviding quality customer serviceWorking in a professional environment

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  HUAWEI AIRLINK

  Jan 2016 - Dec 2018

  AREA SALES MANAGER

  • Responsible for the business growth in the given area with the right mix• Responsible for the smooth execution of Brand AND Category plans• Daily/Weekly/Monthly Sales planning and Execution• Productivity/Availability/Drop size and Visibility Tracking• Day end / Month end activities• Implementation of company's SOP and best Practices• Distributor Sales force training and development on regular basis• Daily Monitoring of Reports and subsequent action plans• Eye on Competitor activities• Extensive working on Geo Expansion for rapid business growth• New Business Opportunities• Achieved all annual, quarter and monthly targets• Meet every deadline of the given task Show less

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  Shan Foods Private Limited

  Jan 2019 - Feb 2020

  Territory Sales Manager

  ROLE:Responsible of building the business within the territory using a variety of sales techniques. Targeting potential customers and assessing opportunities for sales. Arranging meetings with potential customers and selling product offeringsMain AccountabilitiesEnsure implementation of Annual Operating Plan of which the Key Performance Indicators are.Achieving the monthly Volume targetsProductivity of daily planned shops to be visitedEnsuring Range availability of Shan Foods in the marketCoverage Expansion as per the aligned fiscal objective.Monitoring market prices locally and international for comparison and foresee decline / increase in prices in order to plan ordering.Effective utilization of promotional budget by distributor and DSRIdentify stock requirement at the warehouse and send the respective orders by SKU as per the agreed norms.FIFO has to be maintained both at the warehouse and in the market. Negligible expiry has to be maintained in the marketCapability development of distributors and distributor workforce,Conduct in market training/coaching with regular Follow up with DSF Show less

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  EBM

  Mar 2021 - Apr 2023

  TERRITORY SALE EXECUTIVE

  To achieve monthly sales targets (in terms of revenue, volume generation and master cartons etc).To ensure availability, visibility and accessibility of assigned brands/ SKU's in the assigned territory, market penetration.To assign monthly/daily sales targets to DSR's.To develop market share in urban and rural areas with strategic sales activities.To provide necessary trainings to DSR's and salesmen and simultaneously monitor them for their development.To identify the line between key accounts and sales and become strategic partners with key accounts and modern trade. Show less

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  Coca-Cola CCI

  Apr 2023 - now

  Field Sales Executive

  • Ensure secondary SKU wise volume achievement vs targets assigned to enhance Market share.• Rationalize discounts in the market & use promotionintelligently to achieve company net sale revenue.• Create new outlets & retained as per target and area potential to increase numeric and weighted distribution• Expand SKU penetration as per benchmark availability numbers.• Analyze SFE AND KPI’s & modify the area route/adjust frequencies to improve green KPI’s for presellers.• Accomplish his daily planned calls, spend time-in-market and coach his preseller on 10 step call process. Show less