Daria Blokhina

Daria Blokhina

Marketing Intern

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location of Daria BlokhinaBucharest, Romania

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  • Timeline

  • About me

    Insights & Foresights Manager @ BAT

  • Education

    • FGV - Fundação Getulio Vargas

      2017 - 2017
      Bachelor of Business Administration - BBA

      Exchange semester in FGV-EAESP (Escola de Administração de Empresas de São Paulo)

    • Graduate School of Management St. Petersburg State University

      2014 - 2018
      Bachelor's degree Marketing
    • Saint Petersburg State University

      2014 - 2018
      Bachelor of Science - BS Business Administration and Management, General

      Marketing Major

    • Graduate School of Management St. Petersburg State University

      2018 - 2020
      Master's degree Business Administration and Management, General

      Master in Management, majoring in International Management

    • Shanghai Jiao Tong University

      2019 - 2019
      Master of Business Administration - MBA Antai Business School

      Exchange semester

  • Experience

    • X5 Retail Group

      Jun 2016 - Jul 2016
      Marketing Intern

      Category Management and Marketing department Intern in the head office of “Pyaterochka” retail chain.Main responsibilities: - product matrixes creation for the category of responsibility; - SWOT analysis; - analysis of competitors’ matrixes; - recommendations on potential new products and brands to add to the stores, etc.

    • Riga International Biennial of Contemporary Art (RIBOCA)

      Jun 2018 - Sept 2018
      Intern

      Main responsibilities:- overall assistance to the team during the biennial;- social media content creation; - website update by posting news and upcoming events; - documents turnover assistance; - biennial guests and press support, etc.

    • Urban Future Festival

      Jul 2019 - Aug 2019
      Curator

      Job as a curator of the "Art" section of a science and art festival Urban Future Festival, taking place in Kirov, Russian Federation on the weekend of August 24-25th.Main responsibilities: - search of potential festival participants (artists, lectors, workshops and others);- negotiations with potential participants; - collaboration with travel agents and other organisational stakeholders;- participants' support during the festival;- full-cycle management of the art section during the festival Show less

    • PwC

      Sept 2019 - Jul 2020
      Marketing And Business Development Intern

      Part-time employment with PricewaterhouseCoopers.Main responsibilities:- management support of PwC-owned client events and PwC’s participation in outside events; - completion, structuring and initial design of proposals to potential as well as existing clients; - marketing materials preparation and distribution;- cooperation with existing vendors, search and negotiations with potential new vendors and partners;- market analysis and collection of necessary data for client proposals and etc. Show less

    • BAT

      Jul 2020 - now

      1,5 year of a Global Graduate program in Marketing in British American Tobacco. 4 different rotations included: 1. Consumer Activation, Direct to Consumer - working with personal managers and social selling channels, with newly created return & exchange team and with reputational marketing; 2. Field Force - working as a Trade Marketing Representative in Saint Petersburg, Responsible for about 100 outles in route; 3. Strategic Planning & Insights - working on managing research projects in FMC and PRRP categories; 4. Brand team - support in brand management of multiple project, mainly under KENT brand. Show less

      • SEE Area Insights & Foresights Manager

        Jan 2024 - now
      • SEE Area Insights & Foresights Executive

        Apr 2023 - Jan 2024
      • CES Area Insights Executive

        Sept 2022 - Apr 2023
      • FMC Insights Executive

        Jan 2022 - Sept 2022
      • Global Graduate in Marketing

        Jul 2020 - Jan 2022
  • Licenses & Certifications