Tom Jones

Experience

• 

  Attachmate

  Jan 1996 - Jan 2001

  Marketing Operations Manager

  Marketing Operations Manager for $400 million business-to-business Seattle-based SAAS company. Selected by vice-president of worldwide marketing to act as communications and operations consultant for senior management, serving as tactical bridge between strategic planning and creative services. Managed international website development and content management, corporate brand development, package design, ad agency relationships, product and marketing research, identity, and design, product messaging and development. Show less

• 

  Clear Insight, LLC

  Jan 2001 - Jan 2003

  Marketing and Brand Consultant

  Communications, Marketing and Brand Consultant in a M&A start-up specializing in change management and business and corporate cultural integration. Developed initial corporate charter, go-to-market and corporate communication strategies, website development.

• 

  Intrieve, Incorporated (now Finestra)

  Jan 2003 - Jan 2004

  Public Relations, Merger & Acquisition Corporate Development

  Public Relations/Marketing Communications for $52 million provider of technology solutions for community banks. Served as corporate media spokesperson. Managed local news, industry publications, and creative agency relationships, merger & acquisition corporate development and communication, product development. Demonstrated executive influence skills; advised BOD and senior management on competitive analysis, product and message strategy, regulatory communications regarding check truncation per Check 21 Act (Pub.L 108-100). Show less

• 

  R. O. Why! Marketing

  Jan 2005 - Jan 2007

  Director of Client Services

  Director of Client Services/Creative Director for full-service marketing agency serving information technology, pharmaceutical, healthcare, and recruiting industries. Developed new branding identity and messaging for web, print and electronic advertising campaigns, directed creative design and execution. Developed press releases, messaging, and content for New York State Controllers Office retirement system business acquisition.

• 

  TheWholeJonesGroup

  Jan 2007 - now

  Director of Content Delivery, Brand, and Digital Marketing

  Uncover the brand vision and message, share the corporate story, and let's put marketing to work. Leverage technology to create, deliver, and measure business-building solutions. Coach and counsel clients on brand strategy and brand identity, strategic marketing planning and development, product strategy, digital marketing, website usability and customer journey, SEO, PPC, and marketing in web, print, and social. Clients include:The Wright Brothers – Developed brand tone-look-and-feel messaging and design for seasonal “Be First” campaign for luxury-retail start-up, targeted to the aviation community.May We Help – Developed brand voice, content, communications, and public relations for assistive device service non-profit. Served on organization advisory board.DAV – Managed complete rebranding launch of $174 million congressionally charted nonprofit. Led redesign, message and brand compliance for print, digital, and flying vehicles.Meridian Bioscience, Incorporated – Managed website redesign and content development for $153 million biopharmaceutical company. Projected, reviewed, approved expenditures. Anthem Blue Cross & Blue Shield – Managed corporate brand equity in licensing and communications, direct marketing for $57 billion insurance provider. Show less

• 

  The Abreon Group

  May 2008 - Sept 2008

  Communication Consultant

  Communication Consultant supporting Fortune 500 organizations with internal marketing, strategy development, initiative design, communication planning, organizational sell-in. Active in the development and production in the design and communication process, client creative presentations and brainstorming sessions; • Client communication and federal regulatory compliance. • Global service development• Brand building & equity strategy• Offline and online marketing - brochures, direct mail, trade show materials, user manuals, newsletters, SharePoint, E-Mail, PPTSupported clients and brands: The Folgers Coffee Company, Procter & Gamble, PepsiCo, Alcoa, Whirlpool, Omnicom Group. Show less

• 

  Miami University

  Sept 2012 - Aug 2014

  Announcer - Intercollegiate Sports

  Public address announcer for the Miami RedHawks. Love and Honor.

• 

  The Cure Starts Now Cancer Foundation

  Jul 2019 - Oct 2019

  Chief Curator of Content

  • Curated and managed content for The Cure Starts Now Foundation, focusing on educating and funding research for pediatric brain cancer.• Collaborated with teams to develop impactful campaigns and initiatives to raise awareness and funds for cancer research.• Implemented strategies to engage and grow the foundation's online community, resulting in increased support and donations.

• 

  Clippard Instrument Laboratory, Inc.

  Apr 2020 - Sept 2020

  Getting into the fight against Covid 19: The Defense Production Act

  My Rosie-the-Riveter experience: I was compelled to get into the fight against the coronavirus during the COVID 19 Pandemic of 2020.I stepped in --assembled and quality-tested ventilator components for Clippard Instrument Laboratory for the Ford Motor Company role for the Defense Production Act. Check the background story on the project on 60-Minutes. https://www.youtube.com/watch?v=iBk2B3ott1sYou can see more about this story here: https://www.cbsnews.com/news/ford-general-motors-coronavirus-ventilators-medical-supplies/(As of September 1, 2021, it may require a CBS All-Access or Paramount+ Free Trial subscription to view the 60 Minutes/CBS News video.) Show less