Carmen Butnariu

Experience

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  FSPAC- UBB, Cluj-Napoca

  Mar 2011 - Jun 2011

  Public Campaign Manager

  Organizing, implementing and coordinating of the campaign "Serve a book! Food for the mind and soul."- Creating the campaign plan and strategy- Developing the promotional materials- Fundraising / sponsorship activities- Developing and implementing the marketing strategy- Creating and sustaining the social media campaign- Organizing the events within the campaign- Contacting and liaising with the partners and suppliers

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  Asociaţia Protin

  Oct 2011 - Feb 2012

  Intern

  - Developing and implementing a campaign to promote the association- Developing and implementing a campaign to promote the project in progress (assets-whichprovides integrated services for youth employment in the labor market Cluj)- Creating promotion materials for both the association and active projects- Calling potential customers and introducing them to the main points and advantages of the project- Advising clients in order to facilitate their employmentExecutive Director Maria [email protected] Show less

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  PR and More

  Feb 2012 - Jun 2012

  Intern

  - Developing press releases for various clients- Press monitoring - Content writing - Developing and coordinating sampling sessions- Distributing of advertising materials- Proofreading for various written materials- Translation and transcription - Social Media- Conducting online contests and competition mechanisms- Collaborating with various providers- Events

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  Comedy Cluj

  Sept 2012 - Nov 2012

  Volunteer

  - Promo Campaigns- Hosting & Engagement Activities- Translating Q & A sessions- Administrative activities: welcome packs, guest database, etc

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  FSPAC- UBB, Cluj-Napoca

  Apr 2013 - Jul 2013

  Student Volunteer

  Volunteer in the campaign "Students at CRPP for Cluj Community" that was done as a project in the course of Corporate Social Responsibility and aims to raise funds in order to set a specific playrooms that fulfilles the needs of visually impaired children from school in Cluj -Napoca.- Developing and implementing the campaign strategy - Creating the campaign materials - Creating and implementing promoting strategies- Establishing and maintaining contact with various partners and collaborators - Conducting fundraising activities Show less

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  SC ARPA media SRL

  Jul 2013 - Oct 2015

  Marketing & PR Specialist

  - Game producing - Game promotion strategies- Online marketing campaigns (Social Media based, SEO, etc)- Market analysis- Optimization of the work process- Managing the organizational climate - Developing and implementing a PR strategy, based on the company's objectives- Developing the promotional materials, creating descriptions and indexing the products- Recruiting activities (screening, interviews)- Organizing the company's events ( both for L&D and People Engagement)- Developing and managing the internal communication strategies- Managing the branding process- Positioning, SWOT Analysis, Bench-marking- Graphic Communication- Team-leader in a project for developing new mobile apps (5 people team) Show less

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  Beard Brothers

  Apr 2014 - Apr 2019

  Volunteer
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  Endava

  Nov 2015 - now

  - Developing and implementing the global CSR strategy and programs- Managing CSR partnerships NGOs- Supporting volunteering initiatives - Managing the CSR platform - Working with marketing and PR teams to drive internal engagement and promote storytelling- Creating initiatives that support Environmental Literacy & Engagement- Creating and implementing people experience initiatives focussed on knowledge sharing and community building - Driving complex multi-stakeholder planning processes and cross-team projects to desired results- Developing and implementing communication strategies- Following trends in the areas of focus and promoting best practices Show less - Designing and implementing Internal and external Communications Strategies - Event Management – external and internal events - Community Management for different internal and external communities- Social Media Management – strategy, campaigns, budgets, evaluations- Developing Employer Branding strategies and implementing initiatives- Internal communication: Strategies, Communication panels, TV, Newsletter- Working closely with other marketing branches to integrate and align different activities - Social Media Management – strategy, campaigns, budgets, evaluations- Establishing and maintaining partnerships with stakeholders, agencies and providers- Managing relationships with local Universities, student organizations, IT communities- Working closely with press and media: Press Releases, Press Conferences, Interviews, Videos- Coordinating design projects- Designing and coordinating People Engagement and People Development activities- Evaluating and improving training programmes- Creating engaging and relevant content for mass media and company website- Coordinating Video and Photo sessions- Coordinating Office Design projects- Developing and coordinating CSR activities- Knowledge of: Microsoft Office Suite, Oracle platforms, Asana, Kanban, Trello, Canva, Photoshop Show less - Implementing group employer branding initiatives - Point of contact for marketing to coordinate activities / align priorities- Social media management- Internal communication: Startegies, Communication panels, TV, Newsletter- Coordinating design tasks needed for communication materials - Organizing employee engagement activities- Coordinating team videos, photo sessions- Establishing and maintain partnerships- Keeping relationships and communication with local Universities, students organizations, IT communities- Organizing events- Work environment related projects. Show less

  • Global communications & experience consultant

    Jun 2024 - now

  • ESG Giving & Experience Consultant

    Nov 2021 - Jun 2024

  • ESG Sustainability - Giving(CSR) & Engagement Lead

    Apr 2020 - Nov 2021

  • Regional Communications Business Partner

    Feb 2016 - Mar 2021

  • Communications Specialist

    Nov 2015 - Jan 2018