Claudia Ciccarelli

Experience

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  BNP Paribas, Unicredit, Barclays, Intesa SanPaolo, Sagent Advisors, PwC, LVMH, Brooks Brothers

  May 2014 - Jan 2014

  In-Company Training

  Only 15 Bocconi students selected to participate in a 2 weeks training in BNP Paribas, Intesa San Paolo, Unicredit, Barclays, pwc, Brooks Brothers, LVMH, Sagent Advisors.

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  Cambridge Mercantile

  Jul 2014 - Sept 2014

  Business Development Intern

  • Maintain current relationships with existing clients and discover new prospects (focusing on the Spanish and Italian market).• Release market bulletins and marketing materials and help other colleagues in their daily calls to clients.• Make regular updates to the company CRM system, Salesforce.com and analysis on demand.

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  Luxottica

  Sept 2015 - Aug 2021

  • Responsible for Wholesale Digital Product Strategy, working on projects aligned with Luxottica journey towards digitalization• In charge of our B2B e-commerce platform and Special Projects development, coordinating all activities, from the brainstorming phases, UX/UI design, integration test, training and rollout worldwide• Monitor consumer insights to identify commercial opportunities and design suitable solution, to be distributed globally• Collaborate with other corporate and subsidiaries’ departments and external stakeholders to effectively bring to life projects• Recurring performance and analytics monitoring. Training and coaching resources in the use of reporting tools, day-to-day activities and development of a project manager mindset Show less • Part of the team that manages the wholesale e-commerce platform• In charge of America (USA, Canada, Mexico and Latin America) and core EMEA Region• Leading directly the roll-out and implementation strategy for several subsidiaries• Act as an intermediary between different parties (both internal and external) to gather feedbacks aimed at boosting platform adoption and new implementations according to a quarterly based release plan• Support senior management with periodical reviews on country performances and analysis on customer behavior Show less

  • e-commerce Manager | Platform Development and Special Projects

    Oct 2020 - Aug 2021

  • Digital Project Manager

    Sept 2018 - Dec 2020

  • Digital Services Specialist

    Apr 2016 - Aug 2018

  • Corporate Sales Events Specialist, Marketing Wholesale

    Sept 2015 - Mar 2016
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  Patrizia Pepe

  Sept 2021 - Aug 2022

  Digital Manager

  Directly report to the Head of Digital and responsible for the development of Patrizia Pepe digital roadmap. Lead projects on the main digital touchpoints (e-commerce Website, CRM, Marketplace and B2B channel) increasing sales and optimizing the shopping journey in line with commercial and brand objectives.

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  LVMH

  Sept 2022 - now

  IS&T Business Application Manager

  - Lead of the Digital and Omnichannel Pool within the IS&T Team, focusing on front-end applications: Retail, CRM, Digital, E-business, and B2B areas.- Managing a portfolio of 10+ applications across our six Maisons, ensuring seamless integration, optimal performance, and constant improvements- Collaborating with internal and external stakeholders across various departments to gather requirements, define project scope, and prioritize development efforts.- Budget Governance & Project timeline definition for the Direct-to-Consumer (DTC) area for all brandsMaisons: Dior, Guerlain, Acqua di Parma, Givenchy, Kenzo, Benefit, Make Up For EverKEY PROJECTS:- Rollout of strategic retail tools: Simplified app, Booxi, sell-out tracking tools, Clienteling app- E-commerce re-platforming study- New POS and boutique openings Show less