Zoey Flaxbeard-Davis

Experience

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  MAC Property Management

  Sept 2016 - Nov 2018

  • Design, edit, deploy, and track key metrics and ROI for web, email, search, and social campaigns • Responsible for creating, reviewing, and testing company ads while staying within the company’s marketing budget• Draft written content for website, blog, social media accounts, newsletters for current and prospective clients• Collaborate with cross-functional teams on web design, brand direction, and daily updates via CMS• Prepare and present weekly reports, post-event analysis, and strategy proposals to management• Approve, resize, organize and upload content to Salesforce, Entrada and various servers • Establish and foster productive customer relationships with current and prospective clients along with developing solid networks and relationships for referral base• Plan and execute 40+ events per year• Maintain in-depth knowledge of competition through consistent evaluation of market trends, market studies, and comp studies Show less • Established and implemented leasing goals, and entered information through Salesforce • Managed overall tenant relations, including promoting overall tenant satisfaction• Responsible for assisting in the leasing operations and integrated marketing programs in order to maximize the number of rented apartments • Converted leads into sales by outreach, prospecting, and lead generation• Alleviated resident concerns through problem solving and delegation• Demonstrate superior sales, leadership and customer service skills Show less

  • Marketing Coordinator

    Oct 2017 - Nov 2018

  • Leasing Consultant

    Sept 2016 - Oct 2017
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  Intoximeters

  Nov 2018 - Jul 2019

  Marketing Coordinator

  • Lead development and maintenance of company's Marketing calendar and company’s website• Develops and updates marketing and sales materials (brochures and other literature) utilizing Adobe Creative suite, including Adobe lnDesign, Illustrator, Photoshop and Acrobat Pro• Develops content and graphics for website, online newsletters, and other e-marketing efforts• Coordinates 85 trade shows per year including display shipping logistics, lead gathering, qualification processes, and coordinates follow-up efforts• Creates, schedules, and deploys email marketing campaigns using Marketing Automation Tool• Develops, maintains, and applies expertise with modern digital management techniques, including search engine marketing and optimization• Manages Google Ads and Google Analytics campaigns, along with Moz marketing analytics software• Assist with special marketing projects and daily ad hoc requests• Compile and format data for a monthly marketing ROI dashboard Show less

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  JZ Vacation Rentals

  Jul 2019 - Mar 2020

  Director of Sales and Marketing
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  Jajo

  Mar 2020 - Oct 2022

  •Responsible for all SEO, Paid Advertising and Social Media planning, tactics, and execution•Manage daily client communications for digital marketing projects•Monitor budgets and project timelines for digital services•Evaluate and report on key metrics across properties and campaigns to make data-driven recommendations •Provide research for strategy plans including keyword research, competitor intelligence and buyer personas •Support new business development to help clarify digital opportunities and define the agency’s process to the work Show less •Contribute to the management and optimization of client’s digital marketing campaigns•Schedule, implement and monitor social media strategies and tactics •Assist in creating timely and engaging content optimized for digital platforms and targeted audiences •Collaborate with analytics team to develop web, social and paid advertising reports based on client needs and analyze data for actionable insights •Facilitate client’s digital initiatives, including Social Media, SEO, SEM, Paid Advertising, and Email Marketing. Show less

  • Digital Strategist

    Mar 2021 - Oct 2022

  • Digital Marketing Specialist

    Mar 2020 - Mar 2021
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  SteadyRain

  Oct 2022 - May 2023

  Digital Marketing Manager
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  TD4 Electrical, LLC

  Apr 2023 - now

  Marketing Director