Sherif Elsherif

Experience

• 

  The Regency Hotel Kuwait

  Jan 2016 - now

  → Develops and Initiates all actions necessary and appropriate to achieve established sales department revenue goals and overall business revenue goals for the hotel,→ Maintains highest level of professionalism in activities and appearance at all times,→ Serves as a Leader in the Hotel’s “Guest Service” culture through personal actions, identifying areas for improvement, and participation in all aspects of providing our hotel’s guests with Superior Guest Service,→ Demonstrates working knowledge of the Regency Express Sales Department operational standards,→ Actively and consistently prospects and develops new sources of business for hotel through telephone marketing and outside personal sales calls, successfully converting potential business opportunities to confirmed bookings,→ Ability to plan personal work schedule, prioritizing work tasks and responsibilities,→ Responds to contacts for hotel information in a business-like and timely manner,→ Responds in timely manner to ALL leads/RFPs from, Hotel Planner and other sources of potential business opportunities for our hotel,→ Participates in sales meetings, sales training sessions, sales blitzes, and brainstorming opportunities to increase sales results for hotel’s business,→ Utilizes Sales Office systems consistently to maintain accurate, up to date information for all business contacts, → Prepares and distributes internal/external correspondence, contracts, BEO’s, group resumes, rooming lists, event schedules, and other documents in an accurate and timely manner, → Responsible for ensuring group rooming lists are received by cut-off date and properly entered in hotel’s RESERVATION AND PMS, with copy inserted in Front Desk Group Resume Book, → Responsible for securing completed direct bill applications, distribution of group credit information, and accurate adherence to group billing procedures Show less → Develops and Initiates all actions necessary and appropriate to achieve established sales department revenue goals and overall business revenue goals for the hotel,→ Maintains highest level of professionalism in activities and appearance at all times,→ Serves as a Leader in the Hotel’s “Guest Service” culture through personal actions, identifying areas for improvement, and participation in all aspects of providing our hotel’s guests with Superior Guest Service,→ Demonstrates working knowledge of the Regency Express Sales Department operational standards,→ Actively and consistently prospects and develops new sources of business for hotel through telephone marketing and outside personal sales calls, successfully converting potential business opportunities to confirmed bookings,→ Ability to plan personal work schedule, prioritizing work tasks and responsibilities,→ Responds to contacts for hotel information in a business-like and timely manner,→ Responds in timely manner to ALL leads/RFPs from, Hotel Planner and other sources of potential business opportunities for our hotel,→ Participates in sales meetings, sales training sessions, sales blitzes, and brainstorming opportunities to increase sales results for hotel’s business,→ Utilizes Sales Office systems consistently to maintain accurate, up to date information for all business contacts, → Prepares and distributes internal/external correspondence, contracts, BEO’s, group resumes, rooming lists, event schedules, and other documents in an accurate and timely manner, → Responsible for ensuring group rooming lists are received by cut-off date and properly entered in hotel’s RESERVATION AND PMS, with copy inserted in Front Desk Group Resume Book, → Responsible for securing completed direct bill applications, distribution of group credit information, and accurate adherence to group billing procedures Show less

  • Assistant Director of Sales

    Jan 2019 - now

  • Sales Manager

    Oct 2011 - now

  • Senior Sales Manager

    Jan 2016 - Dec 2018
• 

  Symphony Style Hotel

  Nov 2022 - now

  Director of Sales and Marketing

  • Strategic Planning: Develop and implement sales and marketing strategies to achieve revenue and occupancy goals. Align the hotel’s strategic sales plan with the corporate strategy, positioning it as a leading luxury player and targeting specific client segments.• Revenue Management:Oversee pricing strategy and revenue management to maximize profitability.• Market Analysis:Conduct thorough market research and competitor analysis to identify trends and opportunities.Stay updated on significant market changes to adapt strategies for positive market share growth.• Campaign Management:Design and execute integrated marketing campaigns across digital, social media, and traditional channels.• Team Leadership:Lead and mentor the sales and marketing team, fostering a culture of high performance.• Client Relationship Management:Cultivate strong relationships with key clients, corporate partners, and travel agents.• Product Development:Innovate and create new packages and offerings to enhance guest experiences and attract diverse market segments.• Budget Management:Manage the sales and marketing budget, ensuring effective resource allocation.Develop budgeted business in target markets, prepare department budgets, and monitor financial performance for proactive adjustments.• Sales Strategies:Direct and execute sales strategies, establishing partnerships with decision-makers at key customers and partners.• Channel Optimization:Oversee the utilization and optimization of direct and indirect sales channels to reduce costs and maximize bookings.• Performance Analysis:Monitor and analyze sales performance metrics, providing regular reports to senior management.Define and track sales metrics to guide the corporate team in achieving targets.Achievements:Achieved 10% YoY revenue growth.Increased average occupancy rates by 7%.Strengthened brand presence with high-impact marketing.Expanded market reach by 13%.Implemented cost-saving measures. Show less