Iuliia Lebedenko

Experience

• 

  TemplateMonster.com

  Jan 2014 - Jan 2019

  Key accomplishments:- Measured product-market fit by researching the Web services market, defined niche key players, market volume and key customer personas;- Developed the product strategy, project KPIs, monetization strategies, conversion rates managing via A/B or A/B/C tests for primary verification and A/A testing to confirm the hypothesis;- Led the Service Hub project from a testable idea and mockups to Launch;- Set up a sustainable revenue generation project by offering an alternative way for web design services niche;- Negotiated and concluded 7 contracts with external B2B partners with revenue about 15-20% of the project;- Participated in the definition of marketing and sales strategies including e-mail marketing, actions and promotions, creating educational and promo content and frontline staff training;- Defined pricing strategies;- Increased conversion rates by offering different packages for each group. Показати менше Key accomplishments:- Devised and established vendors’ themes quality check procedures, standards, and specifications;- Defined pricing strategy and revenue share;- Created a most wanted products list based on 1k customer surveys and 150 interviews;- As a part of the Product Team participated in the development and improvement of customers and vendors interfaces; - Involved about 200 web design authors and deployed more than 1k products;- Prepared drafts of the legal documents, guidelines, and instructions for the authors. Показати менше

  • Service Hub Lead Project & Product Manager

    Jan 2017 - Jan 2019

  • eCommerce & CMS Product Manager

    Jan 2017 - Jan 2017

  • Product Manager

    Jan 2016 - Jan 2017

  • Sales & Project Manager

    Jan 2014 - Jan 2016
• 

  SoilMate

  Jan 2020 - now

  • Chief Product Officer & Cofounder

    Jan 2021 - now

  • Product Manager

    Jan 2020 - Jan 2021
• 

  Quantum_Inc.

  Jan 2021 - now

  • Head Of Marketing

    Jan 2021 - now

  • Marketing Lead

    Jan 2021 - Jan 2021