Iuliia Lebedenko

Iuliia Lebedenko

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location of Iuliia LebedenkoUkraine

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  • Timeline

  • About me

    Creating products with empathy

  • Education

    • Харківський національний університет імені В. Н. Каразіна

      2009 - 2011
      Master's degree Communication and Media Studies
  • Experience

    • TemplateMonster.com

      Jan 2014 - Jan 2019

      Key accomplishments:- Measured product-market fit by researching the Web services market, defined niche key players, market volume and key customer personas;- Developed the product strategy, project KPIs, monetization strategies, conversion rates managing via A/B or A/B/C tests for primary verification and A/A testing to confirm the hypothesis;- Led the Service Hub project from a testable idea and mockups to Launch;- Set up a sustainable revenue generation project by offering an alternative way for web design services niche;- Negotiated and concluded 7 contracts with external B2B partners with revenue about 15-20% of the project;- Participated in the definition of marketing and sales strategies including e-mail marketing, actions and promotions, creating educational and promo content and frontline staff training;- Defined pricing strategies;- Increased conversion rates by offering different packages for each group. Показати менше Key accomplishments:- Devised and established vendors’ themes quality check procedures, standards, and specifications;- Defined pricing strategy and revenue share;- Created a most wanted products list based on 1k customer surveys and 150 interviews;- As a part of the Product Team participated in the development and improvement of customers and vendors interfaces; - Involved about 200 web design authors and deployed more than 1k products;- Prepared drafts of the legal documents, guidelines, and instructions for the authors. Показати менше

      • Service Hub Lead Project & Product Manager

        Jan 2017 - Jan 2019
      • eCommerce & CMS Product Manager

        Jan 2017 - Jan 2017
      • Product Manager

        Jan 2016 - Jan 2017
      • Sales & Project Manager

        Jan 2014 - Jan 2016
    • SoilMate

      Jan 2020 - now
      • Chief Product Officer & Cofounder

        Jan 2021 - now
      • Product Manager

        Jan 2020 - Jan 2021
    • Quantum_Inc.

      Jan 2021 - now
      • Head Of Marketing

        Jan 2021 - now
      • Marketing Lead

        Jan 2021 - Jan 2021
  • Licenses & Certifications

    • Planet Product Certification

      Planet
      Dec 2020
    • Digital Product Management: Modern Fundamentals

      Coursera Course Certificates
      Apr 2018
      View certificate certificate