
Ricco S.
Live Event Marketer

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About me
Marketing Analytics @ Fontainebleau
Education

Summit public school shasta
2013 - 2017High School Diploma
San Jose State University
2017 - 2022Bachelor of Arts - BA Communication StudiesActivities and Societies: Marketing Association -Studied abroad in Guangzhou, China to study intercultural communications
Experience

Bay Home & Window, A division of the Home Source Company
Feb 2019 - Dec 2019Live Event Marketer· Converted 30% of sales leads into sales purchases through traditional sales strategies such as handouts, referrals, and event marketing· Communicated event strategies regularly with companies such as Home Depot and Costco to effectively manage customer traffic to convert into lead data · Managed call center to build relationships with customers leading to increase sales turnover from 15% to 30% within company Q2 sales in relation to the previous quartile

EAT Club
Feb 2020 - Jun 2020Product Marketing Associate· Understanding the company’s goal on how to represent their products and incorporating that into a marketing strategy· Organized snacks to appeal towards customer needs based on feedback to increase sales

Labcorp
Feb 2021 - Apr 2021Data Accessioner· Accessioned 60 samples per hour to reach daily acquisition quotas· Cleaned data errors in acquisition samples · Synthesized and matched 1000+ confidential Data samples from outside partners to identify key outbreaks

Cepheid
Apr 2021 - Feb 2022Product Operations Associate· Trained new employees in production processes and performed lead responsibilities in the absence of senior associates, ensuring daily goals and deadlines were met· Maintained consistent, correct functionality of production equipment and handled preventative maintenance, standardization, assembly, and operation of lab equipment· Identified root causes of production backorder and implemented inventory control systems, resulting in 20% faster lead times, and meeting the daily production goal of 10,000 test kits Show less

CommUniverCity SJSU
Sept 2021 - Feb 2022Marketing & Data Intern· Analyzed spreadsheet data for a community event by creating pivot tables and data visualizations to forecast future outreach strategies· Assisted in building media campaigns using digital marketing outlets to raise awareness regarding community events · Collaborated cross-functionally with MIS (management information systems) students to create and maintain dashboards and reports, which improved efficiency of CommUniverCity’s process for data analysis

Apex Systems
Feb 2022 - Jun 2022Data Imagery Analyst· Efficiently identify and correct issues by annotating 2D and 3D imagery· Optimizing existing processes to meet clients’ goals by skillfully analyzing and remedying deficiencies via marking 3D generated data· Use comparative analysis to establish conformity throughout projects· Efficiently manage QA assigned tasks prior to completion and communicate effectively in a team environment to increase productivity

Caesars Entertainment
Aug 2022 - Nov 2022Interactive Marketing Specialist
Cosmic Media, LLC
Jan 2023 - Jan 2024Data Analyst- Led a groundbreaking campaign to develop innovative and interactive dashboards using Zoho Analytics, setting a new standard for data-driven decision-making in the organization. These dashboards provided valuable insights to stakeholders, enabling targeted identification of business inefficiencies and driving the implementation of strategic initiatives, ultimately leading to a substantial increase in gross sales.-Analyzed the data on my dashboard since the beginning of my tenure to identify significant growth trends. Found that the data points have experienced a remarkable percentage increase of approximately 82.94%, reflecting the successful implementation of business strategies and targeted efforts to drive growth during my tenure.- Optimized query load times by reducing SQL query redundancies and omitting unnecessary columns using Google BigQuery, resulting in a significant 5-second reduction in average query load times, enhancing overall data retrieval efficiency. Show less

Fontainebleau Las Vegas
Feb 2024 - nowE-Commerce Analyst
Licenses & Certifications
- View certificate

Time Series Analysis in SQL Server
DataCampFeb 2023 - View certificate

Introduction to Data Engineering
IBMSept 2023 - View certificate

Power BI Essential Training
LinkedInApr 2022 - View certificate

Marketing Analytics Foundation
CourseraMar 2022 - View certificate

Power BI for Marketers
LinkedInApr 2022 - View certificate

Social Media Management
CourseraMar 2022 - View certificate

Introduction to Social Media Marketing
CourseraJan 2022
Volunteer Experience
Marketing Staff
Issued by SJSU Marketing Association on Sept 2021
Associated with Ricco S.
Languages
- spSpanish
- enEnglish
- koKorean
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