Kateryna Pidchenko

Experience

• 

  Namecheap, Inc

  Jun 2011 - now

  Main tasks:• Own certain sections of Namecheap.com website (Namecheap Platform) helping to enhance user experience• Lead product improvements from ideation to implementation, ensure effective communication & collaboration within cross-functional teams (engineers, UX designers & illustrators, brand, CRM, BA, SEO, content teams)• Lead homepage redesign initiative, GDPR compliance stream, A/B testing, content strategy evolution• Engage with users, analyse the website pain points, find opportunities and turn them into website improvements• Conduct comptetitors' analysis and social media monitoring Show less Main tasks:• Managed the GDPR program (3 projects aimed to ensure GDPR compliance from a technology perspective) and other small/medium technology projects• Led projects in Technology from initiation to closure• Ensured effective communication within the project team (product development teams, architects, DBA, SRE, Legal, etc.) and with external stakeholders• Clarified and clearly communicated requirements to everyone involved in the project• Developed tools and best practices for project monitoring, control, and execution• Accountable for project/program results along with the project sponsor• Ensured effective scope management - watch for scope creep, document and approve all changes to the scope• Resolved any issues throughout the project lifecycle• Constantly tracked and reported on project milestones Show less Main tasks:• Worked with the Marketing leadership team to plan and prioritize portfolio of marketing projects• Kept portfolio of all marketing projects on track: responsible for the effective communication of project status, issues and risks to the leadership team and key project stakeholders• Conducted research, defined project scope, timeline, budget, and resource plan based on business objectives• Managed a team of coordinators that served as the primary day-to-day contacts on specified projects throughout the duration of the project lifecycle• Scheduled, led projects, and ran productive milestone meetings (including project kick-offs, reviews, demos, retrospective meetings etc.)• Prepared contingency plans, closure activities• Established and maintained efficient processes for all work flowing through Marketing department and within cross-functional teams• Led transformation of Marketing platform into matrix structure of product-oriented cross-functional teams by adopting best Agile practices and principles Show less Main tasks:• Planned and managed work on portfolio of marketing projects, both internal and cross-functional by providing clear direction to project teams, project priorities and deadlines• Defined requirements and project scope together with stakeholders, developed project plans for all project team members and managed project execution and closure• Created communication and execution plans• Managed content plans and scheduling across multiple channels (social media, blog, PR, etc.), reported and analyzed main KPIsAchievements:• Improved request submission process to Marketing team by implementing a Marketing Brief document• Created and maintained unified Marketing calendar that contained all ongoing and planned marketing activities across the company Show less Main tasks:• Built and executed overall strategy for affiliate channel (both for in-house program as well as programs on ShareASale and Commission Junction)• Tracked and analyzed affiliate channel performance• Managed channel budget, prepared and launched regular affiliate promo campaigns• Built and maintained database of affiliates: recruitment of new ones, nurture and activation of existing base• Created educational content: articles, blog posts, internal documentationAchievements:• Launched Namecheap affiliate program on the world's biggest affiliate platform Commission Junction Show less

  • Junior Product Manager

    Oct 2019 - now

  • Technology Project Manager

    Sept 2018 - Oct 2019

  • Project Manager, Marketing

    Nov 2016 - Aug 2018

  • Marketing Project Coordinator

    Apr 2014 - Nov 2016

  • Affiliate Program Manager

    Jun 2013 - Apr 2014

  • Billing Team Lead

    Sept 2012 - Jun 2013

  • Customer Support Representative

    Jun 2011 - Sept 2012