Juan Munoz

Experience

• 

  Conexion Eventos y Servicios SAS

  Jan 2018 - Jul 2021

  Chief Executive Officer

  Responsibilities: • 360 Marketing Strategy Leadership: Led the development, creation, and monitoring of 360 marketing strategies, including organizing mass events, building branding, creating POP materials, experiential marketing, BTL marketing, and political marketing. Ensured the company’s positioning within the industry and expanded its client base nationally. • Data Collection and Analysis: Collected and analyzed insights, trends, variables, and behaviors related to KPIs in marketing, sales, leads, engagement, CPC, CPA, among others, to develop business growth strategies. • Event Organization Leadership: Led the organization of mass events, coordinating teams of up to 1,500 people, managing and preparing proposals for public contracting processes, and creating and tracking budgets. Utilized Secop I and II platforms to meet objectives.Achievements: • Strategic Visibility and Positioning: Created the visibility and positioning strategy from scratch, securing strategic B2B alliances with major brands such as Industria Licorera de Caldas, Colanta, Once Caldas, among others. • Successful Event Management: Organized multiple events as part of the Feria de Manizales, successfully coordinating a team of over 1,500 people and securing participation from brands like the Instituto de Cultura y Turismo de Manizales, EMAS by Veolia, Asdecaldas, among others. Show less

• 

  Redencol

  Sept 2019 - Dec 2023

  Marketing Project Manager

  Responsibilities: • Consultancy Leadership: Led consulting processes for creating 360 marketing strategies for 8 companies, including Redencol SAS, Revista Carga Pesada, and Revista Makinaria Pesada. This involved analyzing market positioning, sales indicators, engagement, and goal achievement to develop positioning plans. • Marketing Strategy Development: Developed digital and traditional marketing strategies by creating branding, trade marketing strategies, acquiring permits and licenses, creating POP materials, and analyzing data to develop sustainable business ideas for B2B and B2C clients. • Team Coordination: Coordinated interdisciplinary teams of 12 people, overseeing procurement processes and budgets, participation in mass events, supporting commercial strategies, and maintaining contact with stakeholders.Achievements: • Increased Ad Sales: Increased sales in advertising spaces by 30% by building solid trade marketing strategies and raised the conversion rate of potential customers by 25%. • Brand Visibility: Increased brand visibility and recognition by 50% within the first six months through effective marketing strategies. • Cost Reduction: Reduced operational costs by 15% through rigorous and efficient financial management, allowing for greater investment in key areas such as marketing and product development. Show less

• 

  The Skyline Agency

  Nov 2021 - now

  Marketing Project Manager

  Responsibilities: • Lead Projects: Managed projects for over 40 accounts in the United States, including Post Holdings, Think Apollo, and Centric BH. Responsibilities included ensuring effective communication and negotiation between stakeholders, the agency, and the internal team, managing budgets, costs, and delivery times, developing timelines, and ensuring quality deliverables for digital channels. • Strategy Development: Directed and created positioning strategies for digital channels such as E-commerce, Social Media, and Email Marketing. Implemented SEO positioning, Content Marketing, advertising, Branding, and more to ensure the achievement of key performance indicators. • Team Leadership: Led a digital marketing team of 15 members by developing and monitoring OKRs and KPIs, creating work schedules, tracking delivery times, and auditing the quality of the developed strategies.Achievements: • Operational Efficiency: Reduced operating expenses by 15% and delivery times by 25%, resulting in a 20% increase in customer satisfaction through optimizing internal processes and team coordination. • Increased Organic Traffic: Boosted organic web traffic by 40% by implementing keyword strategies, consistently producing content, and leveraging Artificial Intelligence. • Automated Reporting System: Implemented an automated reporting system from scratch, reducing the time required for report preparation by 50%. Show less