Suneka Somarathna

Suneka Somarathna

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location of Suneka SomarathnaWetherill Park, New South Wales, Australia

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  • Timeline

  • About me

    PIM Manager / Specialist at IPD

  • Education

    • Visakha Vidyalaya

      -
    • London Metropolitan University

      2006 - 2009
      Bachelor's degree Information Technology 1st Class
    • Asia Pacific Institute of Digital Marketing

      2021 - 2021
      Professional Diploma in Digital Marketing Digital Marketing Merit

      Advertising With GoogleContent Marketing & StrategiesDigital Marketing StrategyDisplay & Video AdvertisingFacebook MarketingGoogle Analytics for MarketersInfluencer MarketingInstagram AdvertisingLinkedIn AdvertisingSearch Engine Marketing (SEM)Social Media MarketingTwitter AdvertisingWeb Analytics

    • Asia Pacific Institute of Digital Marketing

      2022 - 2022
      Search Engine Optimization Masterclass Qualified

      ASO (App Store Optimisation) & Amazon SEOContent OptimisationInternational SEOLocal SEOMeasuring SEO EffectivenessOffpage SEOScreaming Frog WorkshopSEO FundamentalsSEO Siloing & Keyword ResearchSEO techniquesTechnical Optimisation

    • ESOFT Metro Campus

      2009 - 2009
      High School Diploma Web/Multimedia Management and Webmaster
  • Experience

    • EBEYONDS

      Feb 2010 - Mar 2014

      Having served as a Web Project Lead at eBEYONDS, I’ve gathered over four years’ experience in high-end website building, project-coordination, communication with both local and overseas clients and working with several Content Management Systems (CMS). I’m an enthusiastic person with a deep interest in team-work. I’m also a keen, trustworthy character with the ability to adapt to different working environments and possess strong communication skills in both English and Sinhala. Website Development & Maintenance

      • Projects Lead - Web Production & Site Management

        Jan 2012 - Mar 2014
      • Web Developer

        Feb 2010 - Dec 2011
    • EBEYONDS

      Jul 2015 - Nov 2019
      Assistant Manager - Technology Marketing

      Responsibilities in the Marketing Department;- Managing Marketing activities within the marketing department.- Co-ordinating marketing activities with other eMarketing activities- Creation and publication of all marketing material in line with marketing plans.- Planning promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Monitor and report on the effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Working closely with design team and assisting them with new concepts.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Participating in Client Meetings to Represent the Company ManagementResponsibilities as an Account Manager;- Identify new sales opportunities within existing accounts to retain a client-account manager relationship by up-selling and cross-selling- Manage and solve conflicts with clients- Gather all information regarding daily operations of the Company and keep the Client updated.- Interact and coordinate with other staff members in other departments working on the same account- Meet time deadlines for accountsOther Responsibilities;- Make sure that the agreements or contracts are renewed on time - Make sure that Invoices are sent on time and solve any financial conflicts with the client Show less

    • IPD

      Dec 2019 - now

      - Responsible for overall web strategy of the Company- Manage overall technical content strategy of the Company- Manage Performance Marketing activities to measure ROI- Work with all the teams to make sure the expected outcome is achieved through various Digital Marketing activities- Work with Google Analytics, Tag Manager, Google Ads and Google Merchant Center- Make sure technical data of the organization is up to the standards and shared across multiple channels to perform different marketing activities Show less

      • PIM Manager/Specialist

        May 2024 - now
      • Manager - Online Interaction and Product Data

        Jul 2021 - May 2024
      • Project Manager

        Dec 2019 - Jun 2021
  • Licenses & Certifications