
Suneka Somarathna

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About me
PIM Manager / Specialist at IPD
Education

Visakha Vidyalaya
-
London Metropolitan University
2006 - 2009Bachelor's degree Information Technology 1st Class
Asia Pacific Institute of Digital Marketing
2021 - 2021Professional Diploma in Digital Marketing Digital Marketing MeritAdvertising With GoogleContent Marketing & StrategiesDigital Marketing StrategyDisplay & Video AdvertisingFacebook MarketingGoogle Analytics for MarketersInfluencer MarketingInstagram AdvertisingLinkedIn AdvertisingSearch Engine Marketing (SEM)Social Media MarketingTwitter AdvertisingWeb Analytics

Asia Pacific Institute of Digital Marketing
2022 - 2022Search Engine Optimization Masterclass QualifiedASO (App Store Optimisation) & Amazon SEOContent OptimisationInternational SEOLocal SEOMeasuring SEO EffectivenessOffpage SEOScreaming Frog WorkshopSEO FundamentalsSEO Siloing & Keyword ResearchSEO techniquesTechnical Optimisation

ESOFT Metro Campus
2009 - 2009High School Diploma Web/Multimedia Management and Webmaster
Experience

EBEYONDS
Feb 2010 - Mar 2014Having served as a Web Project Lead at eBEYONDS, I’ve gathered over four years’ experience in high-end website building, project-coordination, communication with both local and overseas clients and working with several Content Management Systems (CMS). I’m an enthusiastic person with a deep interest in team-work. I’m also a keen, trustworthy character with the ability to adapt to different working environments and possess strong communication skills in both English and Sinhala. Website Development & Maintenance
Projects Lead - Web Production & Site Management
Jan 2012 - Mar 2014Web Developer
Feb 2010 - Dec 2011

EBEYONDS
Jul 2015 - Nov 2019Assistant Manager - Technology MarketingResponsibilities in the Marketing Department;- Managing Marketing activities within the marketing department.- Co-ordinating marketing activities with other eMarketing activities- Creation and publication of all marketing material in line with marketing plans.- Planning promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Monitor and report on the effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Working closely with design team and assisting them with new concepts.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Participating in Client Meetings to Represent the Company ManagementResponsibilities as an Account Manager;- Identify new sales opportunities within existing accounts to retain a client-account manager relationship by up-selling and cross-selling- Manage and solve conflicts with clients- Gather all information regarding daily operations of the Company and keep the Client updated.- Interact and coordinate with other staff members in other departments working on the same account- Meet time deadlines for accountsOther Responsibilities;- Make sure that the agreements or contracts are renewed on time - Make sure that Invoices are sent on time and solve any financial conflicts with the client Show less

IPD
Dec 2019 - now- Responsible for overall web strategy of the Company- Manage overall technical content strategy of the Company- Manage Performance Marketing activities to measure ROI- Work with all the teams to make sure the expected outcome is achieved through various Digital Marketing activities- Work with Google Analytics, Tag Manager, Google Ads and Google Merchant Center- Make sure technical data of the organization is up to the standards and shared across multiple channels to perform different marketing activities Show less
PIM Manager/Specialist
May 2024 - nowManager - Online Interaction and Product Data
Jul 2021 - May 2024Project Manager
Dec 2019 - Jun 2021
Licenses & Certifications

Adobe Photoshop
Adobe- View certificate

Google Data Studio
GoogleOct 2021 - View certificate

Agile Project Management: Agile, Scrum, Kanban & XP
UdemyFeb 2022 - View certificate

Professional Diploma in Digital Marketing
Asia Pacific Institute of Digital MarketingSept 2021 - View certificate

Google Tag Manager Fundamentals
GoogleMay 2020 - View certificate

Getting Started with Power BI Desktop
CourseraNov 2021 - View certificate

Inbound Marketing
HubSpotOct 2017 
Adobe Illustrator
Adobe- View certificate

Advanced Google Analytics
GoogleApr 2020 - View certificate

Google Analytics for Beginners
GoogleMar 2020
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