Ama Kakunawala

Experience

• 

  Ernst & Young Global Consulting Services

  Feb 2012 - Sept 2012

  Audit Trainee

  Business Risk Section 1 – Handled internal audit reports of each entities for timely mannerClient Place Areas CoveredKanrich Finance Ltd  Receipts and Banking  Payments  Bank ReconciliationsVallible Finance (Pvt) Ltd  Human Resource (EPF & ETF)Central Bank of Sri Lanka  EPF & ETFCIC Holdings (Pvt) Ltd  Receipts and Banking Show less

• 

  HSBC

  Apr 2013 - Dec 2016

  Department Coordinator

  01. Personal Banking Advisor (Joined as) 40 credit cards to complete for a month 02. Team Coordinator(One team has 12 members)CRIB analyzing with credit facilities Scanning and recommending for the process Handle the decline or denied credit cards for reprocessing by coordinating with credit department by providing a clear justification Analyzing team approvals, declines and submissions for months and recording same for year and providing a team forecast to manager daily, weekly and month basis. Coordinate all admin related work for team and for the members such as responsible for staff uniforms, stationary, HR related matters for personal file, resignations, mobile settlement conformation to service provider, gifts and entertainment records and etc….03. Department Coordinator for credit card Recording and analyzing department daily, weekly, monthly and yearly credit card submissions, approvals and declines, comparing mentioned stats with previous years and proving forecast to the head of sales. ( Department has 11 teams for credit cards approximately 132 staff members ) Responsible for department record management such as document archive for the department for audit purposes. These archive records are sending for outside storage, coordinate archive process keenly with outside vendor and record manager for Sri Lanka and Maldives. Responsible for preparing weekly and monthly PPTs for meeting from cards department Dealing with marketing and with outside vendors to order and get done the HSBC branded gifts for customers and releasing to each team according to approvals for respective promotions. On every month the gift register for department wants to send to compliance team with proper approvals for gift released. Coordinating staff uniform process for the department until it’s delivered to each staff. Responsible for the payment approval conformation for respective vendors’ behalf of the department for mobile and CRIB payments monthly. Show less

• 

  Capital Maharaja Group

  Feb 2017 - Feb 2021

  Marketing Services Executive

  I have started working at Maharajah Group on 21st February 2017, as the ‘Marketing Services Executive’ for S-Lon marketing team. Responsibilities  Execution of all go-to market campaigns and promotions for corporate brand  Liaise with agencies and execute campaigns/ promotions in all channels in timely manner  Execution of brand awareness/ promotional campaigns and digital campaigns  Organize promotions and events liaising with key stakeholders  Allocations and controlling of budgets and make sure timely manner payments are made to suppliers and event organizers  Run through the WIP activities and flag which are risk in delay to the management  Monitor campaign performances and prepare reports to management Coordinate weekly meetings with the team to discuss and agree on marketing plan activities Continue to measure return on investment on large campaigns, promotions, events and sponsorships Show less

• 

  Global Frontiers (Pvt) Ltd

  Feb 2021 - May 2022

  Business Development Manager

  Responsibilities  Generating and maintaining strong sales funnel in local and international markets  Conduct marketing activities and handle inquiries  Developing quotations and proposals  Conducting product demonstrations to prospects and clients Converting opportunities into accounts and meet set sales targets  Maintaining a healthy relationship with existing stakeholders and update the system upgrades and all sorts of changes  Developing channel partners network and achieve the set sales targets by in- cooperate with them Show less

• 

  Royal Institute of Colombo

  May 2022 - May 2023

  Assistant Marketing Manager

  •Assist in developing and executing strategic initiatives along with improving widespread public relation programmes. • Assist in planning, organizing, and managing several internal and external marketing events• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification• Monitor the effectiveness of social media campaigns and assist in preparing analysis reports on social media and channel performances• Ensure articulation of the brand’s desired image and position, assure consistent communication of the brand throughout the college and assure communication of the brand to all constituencies.• Work closely with the graphics team and provide direction for the design, development, production and distribution of the marketing collaterals• Coordinate with cross-functional units across the organization to develop and execute marketing strategies• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies• Employ new technologies in widening marketing reach• Coordinate media interest for the brand, maintain a positive work relationship with various media representatives. • Assist in developing and reviewing the marketing budget along with analyzing the ROI for marketing initiatives• Proactively contribute to the ongoing development of relationships with educators, counselors and high schools within the specified region to identify the prospective• Represent RI & RIC at various events and assist in completing appropriate reports as needed.• Assist in establishing and maintaining meeting schedules for the marketing team.• Implement and oversee design and content of website and social media applications.• Work closely with alumni representatives and student ambassadors to coordinate effective communications and follow-up with prospective students. Show less

• 

  Aitken Spence Logistics

  May 2023 - now

  Manager Marketing

  Position Purpose Overall, in charge of marketing activities of the sector aiming at achieving sector goals Job Duties * Pricing and & yield management* New business development and project management encompassing market research, business proposals\ presentations, pricing, meeting customer requirements such as facility, HSSE etc and finalising the contact.* Key account management - visiting customers, maintaining personal networks and building business rapport with customers upholding business ethics.* Active contribution in formulating strategies and executing in line with company goals.* Creating brand visibility & carrying out promotional activities of the sector including e-flyers, paper advertisements and sponsorships.* Managing the sector digital marketing platforms/ tools including social media pages & sector website.* Continuous update of business intelligence to identify opportunities and design new products. * Liaising with group legal division for preparation and finalising of commercial contracts. * Competitor analysis, gathering & analysing market and business information and statistics.* Liaising with regulatory & industry bodies such as Sri Lanka Customs, Ministry of Shipping, SLPFFA & CASA and professional organisations such as CILT- ST to promote and safeguard company's interests. * Managing customer loyalty programmes: Hamper distribution / giveaway items.Accountability * Pricing, new business development, key account management, promotional activities, market intelligence & public relations. Show less