Harold Thompson, MBA, PCM, MTA

Experience

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  HueGene Ventures (formerly Clever Genius Media)

  Jan 2004 - Mar 2020

  Owner

  Plan, manage, and develop client projects ranging from microsites to full-scale web applications. Manage full SDLC and help formulate business requirements documents.- Design and develop state of the art websites using Wordpress, HTML5, CSS, JavaScript, PHP, MySQL, Bootstrap, Illustrator, Photoshop, and Premier; Run reporting tools using Google Analytics- Deploy and maintain CMS platforms such as WordPress and Joomla for dynamic web experiences - Capture stunning photos and videos to use as added visuals for web and graphic mediums Show less

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  Winston-Salem State University

  May 2004 - Jul 2009

  Developed targeted marketing communications for solicitations which expanded communications reach to over 7,000 otherwise inaccessible alumni. Served as adviser to the Pre-Alumni Council student organization.- Increased targeted donor activity 150% during the first year and 200% the second year - Created and maintained "Ram Bits", an alumni email newsletter and weekly column - Created interactive digital marketing presentations designed to efficiently communicate with targeted affinity groups- Organized and hosted events to strengthen connection between university, alumni, and students- Developed initiatives that engaged inactive alumni and helped transform them into repeat donors- Created interactive presentations using HTML, CSS, JavaScript and Flash Show less

  • Assistant Director of Alumni Relations

    Mar 2007 - Jul 2009

  • Webmaster / Multi-Media Specialist

    May 2004 - Feb 2007
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  Forsyth Technical Community College

  Sept 2010 - May 2011

  Information Technology Instructor

  Taught Advanced Web Design continuing education classes.Topics included customer expectations, advanced markup language, multimedia technologies, usability and accessibility practices, and techniques for the evaluation of web design. HTML, CSS, Javascript, SEO

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  Forsyth Futures

  Feb 2012 - Aug 2013

  Project Manager / Data Analyst

  Managed day to day activities of community data sharing project. Orchestrated partner activities, provided software training, and created intricate reports on targeted data sets.- Ensured project stayed on course with milestones and objectives- Used SAS software to run detailed reports utilizing SQL- Implemented instructional design practices to train project partners on proprietary software - Created user training manual for web based applications

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  Cabarrus County Schools

  Aug 2013 - Jun 2016

  Programming & Multimedia Instructor

  Teach object-oriented programming concepts in C#, Visual Basic, and Java. Teach multimedia concepts including graphic design, web design, and video production. Engage and inspire future leaders.Environments: Photoshop, Illustrator, InDesign, Premier, Visual Studio, Eclipse, NetBeans, and Android Studio

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  City of Charlotte

  Sept 2016 - now

  Marketing Manager

  • Product Marketing Strategy: Generated comprehensive marketing strategies to promote over 50 city services and programs, focusing on product positioning, messaging, and go-to-market plans. Optimized promotional events and campaigns, driving increased adoption and user engagement.• Marketing Leadership: Led and trained a team of marketing professionals and outsource partners, ensuring expertise in technical and digital marketing channels. Defined clear product development roadmaps and implemented marketing initiatives to support each stage.• Data-Driven Decision Making: Analyzed KPIs and measured the effectiveness of promotions across digital and traditional channels, using insights to refine product marketing strategies and optimize campaign budgets.• User-Centric Experience: Created engaging online experiences with a focus on user experience and usability, contributing to product improvement and increased customer satisfaction.• Collaboration and Communication: Actively collaborated with program managers, divisions, and teams to estimate service demand, ensuring seamless product implementation and effective launch communications.• Creative Collateral: Expanded production of digital and print marketing collateral, including video, photo repositories, graphics, and infographics, to support product awareness and brand messaging.• Content and Copywriting: Contributed to the expansion of graphics, photo, and video archives, and assisted with website content copy editing, ensuring clear and concise product messaging.• Interdepartmental Collaboration: Nominated for 7 ‘GOVies’ Awards for outstanding work, civic engagement, and innovation, demonstrating strong collaboration and leadership skills across multiple departments.• Project Management: Led the implementation of multiple marketing campaigns under tight deadlines and budget constraints.• Innovation: Continuously developed fresh advertising ideas and explored new marketing channels to reach target audiences. Show less

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  Black Achievers

  Feb 2024 - now

  Vice President

  In my role with Black Achievers: Charlotte Chapter, I champion diversity and inclusion by facilitating networking events that empower and unite the black community, with the greater Charlotte community, towards economic and educational advancements. These events, spanning virtual and in-person formats, are designed to not only promote professional growth but also to reinforce our commitment to equity, justice, trust, and respect. By creating spaces that celebrate diversity and foster inclusion, I actively contribute to our overarching goal of enabling every individual to realize the American Dream, embodying the spirit of unity and collaboration. Show less