Sari Kartikawati

Experience

• 

  PT Kartini Cipta Lestari

  Jan 2001 - Jun 2003

  Journalist

  As a Journalist for KARTINI Women Magazine, my role is to create inspiring, informative, and engaging content that resonates with a diverse female audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and everyday women to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire women,* Edit and proofread your own work and collaborate with editors to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the magazine’s credibility and trustworthiness,* Work closely with editors, photographers, and designers to produce visually appealing and cohesive stories,* Participate in editorial meetings to brainstorm ideas and plan upcoming issues,* Suggest cover stories, special features, and seasonal topics that align with the magazine’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  PT Sartika Sukses Mandiri

  Jul 2003 - Aug 2005

  Senior Journalist

  As a Senior Journalist for SARTIKA Women Magazine, my role is to create inspiring, informative, and engaging content that resonates with a diverse female audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and everyday women to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire women,* Edit and proofread your own work and collaborate with editors to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the magazine’s credibility and trustworthiness,* Work closely with editors, photographers, and designers to produce visually appealing and cohesive stories,* Participate in editorial meetings to brainstorm ideas and plan upcoming issues,* Suggest cover stories, special features, and seasonal topics that align with the magazine’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  PT Amerindo Media Utama

  Dec 2005 - Oct 2006

  Senior Writer

  As a Senior Writer for STYLE Lifestyle and Fashion Magazine, my role is to create inspiring, informative, and engaging content that resonates with a diverse audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and business owners to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire people,* Edit and proofread your own work and collaborate with editors to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the magazine’s credibility and trustworthiness,* Work closely with editors, photographers, and designers to produce visually appealing and cohesive stories,* Participate in editorial meetings to brainstorm ideas and plan upcoming issues,* Suggest cover stories, special features, and seasonal topics that align with the magazine’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  John Robert Powers Indonesia

  Dec 2005 - Dec 2006

  Writing Contributor

  As a Writing Contributor for John Robert Powers Magazine - an internal publication for John Robert Powers Students, my role is to create inspiring, informative, and engaging content that resonates with a segmented audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and public figures to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire people,* Fact-check information and sources to maintain the magazine’s credibility and trustworthiness,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  PT Artha Buana Waskitha

  Nov 2006 - Dec 2007

  Editor

  As an Editor for a healthy lifestyle newsletter, my role is to create inspiring, informative, and engaging content that resonates with a diverse audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and business owners to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire small business owner in traditional herbal products,* Edit and proofread your own work and collaborate with editors and writers to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the newsletter's credibility and trustworthiness,* Work closely with editors, photographers, and designers to produce visually appealing and cohesive stories,* Lead in editorial meetings to brainstorm ideas and plan upcoming issues,* Decide cover stories, special features, and seasonal topics that align with the newsletter’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  PT Tiga Visi Utama/MPG Media

  Apr 2008 - Jul 2010

  Editor

  As an Editor for INSPIRED KIDS Magazine, my role is to create inspiring, informative, and engaging content that resonates with a diverse families and kids audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Interview experts, influencers, and business owners to gather authentic insights and perspectives,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Write compelling and well-researched articles, features, and profiles that empower and inspire families, parents, and kids,* Edit and proofread your own work and collaborate with writers to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the magazine's credibility and trustworthiness,* Work closely with editors, photographers, and designers to produce visually appealing and cohesive stories,* Lead in editorial meetings to brainstorm ideas and plan upcoming issues,* Decide cover stories, special features, and seasonal topics that align with the magazine’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism. Show less

• 

  MPG Media/Spinner Strategic Communication

  Aug 2010 - Mar 2012

  Managing Editor

  As a Managing Editor for BRILIO Kids Magazine, my role is to create inspiring, informative, and engaging content that resonates with kids audience:* Conduct thorough research on trending topics, emerging issues, and audience interests to develop relevant story ideas,* Attend events, workshops, and press briefings to stay updated and gather firsthand information,* Edit and proofread your own work and collaborate with editors and writers to ensure content accuracy, clarity, and style consistency,* Fact-check information and sources to maintain the magazine's credibility and trustworthiness,* Work closely with editors, illustrators, and designers to produce visually appealing and cohesive stories,* Lead in editorial meetings to brainstorm ideas and plan upcoming issues,* Decide cover stories, special features, and seasonal topics that align with the magazine’s editorial calendar,* Ensure balanced and inclusive representation in your reporting, showcasing diverse voices and stories,* Adhere to ethical journalism standards, respecting privacy and avoiding sensationalism.At the same time, I also held the responsibility as a Managing Editor for clients' publications: * Managing clients' internal publications such as CITRA Lifestyle Magazine (Ciputra Group for Makassar, Samarinda, Balikpapan, and Banjarmasin), Flagazine (Frisian Flag Indonesia), and Paramount Serpong Magazine (Paramount Serpong Development). Show less

• 

  Dua Media

  Apr 2012 - Sept 2015

  Content Strategist

  As a Content Strategist, I played a key role in developing and executing content strategies across multiple platforms, ensuring consistency, engagement, and brand alignment. My responsibilities included overseeing content for magazines, websites, promotions, marketing tools, and social media to drive brand awareness, audience engagement, and business growth.* Developed and implemented a comprehensive content strategy that aligns with business goals and audience needs,* Created an editorial calendar to coordinate content production for magazines, websites, and social media,* Planned, wrote, and edited articles, interviews, and special reports for the magazine,* Collaborated with writers, designers, and photographers to produce engaging, high-quality content,* Ensured the content aligned with the magazine’s tone, style, and branding,* Regularly updated content to keep the website fresh and relevant,* Developed content for promotion and marketing tools,* Wrote compelling copy for marketing tools that enhance brand visibility and sales,* Ensured all promotional materials maintain a consistent brand voice and messaging,* Planned and created engaging social media content,* Managed posting schedules, community engagement, and audience growth across platforms,* Tracked social media performance using analytics tools,* Ensured a seamless content experience across all platforms—print, digital, and social media,* Adapted long-form content into shorter, platform-specific formats for websites and social media,* Worked with designers and video editors to develop visual storytelling elements that enhance the content,* Used data-driven insights to refine content strategies for better audience engagement and business impact.Clients: PT Frisian Flag Indonesia, PT Bayer Indonesia, PT Coca Cola Amatil Indonesia, Circle K, Philips Indonesia, etc. Show less

• 

  Confervo Creative Agency

  Nov 2015 - Mar 2020

  Content Director

  As a Content Director, I led the content strategy, ensuring alignment with business goals, brand identity, and audience engagement. My role involved overseeing content creation, distribution, and performance across various platforms, including websites, social media, print, and video. I managed teams, defined editorial direction, and leveraged data-driven insights to optimize content impact.Clients: PT Frisian Flag Indonesia, PT Bayer Indonesia, Investment Ministry of Indonesia, etc.

• 

  Postero Creative Communication

  Oct 2019 - Jul 2023

  Content Strategist

  As a Content Strategist, I developed and executed content strategies across multiple platforms, ensuring consistency, engagement, and brand alignment. My responsibilities included overseeing content for magazines, websites, promotions, marketing tools, social media, and digital marketing and organizing media gatherings to drive brand awareness, audience engagement, and business growth. I was also in charge of expanding the network in order to grow the business and the company, as well as managing the whole staff. Clients: PT Frisian Flag Indonesia, Idemitsu Lube Techno Indonesia, etc. Show less

• 

  Sari Projects

  Aug 2023 - now

  Virtual Assistant

  Social Media Manager: my role is to plan, create, schedule, and monitor social media content to enhance brand visibility, engagement, and growth. I support businesses, entrepreneurs, or brands by handling their social media presence, ensuring consistency, and optimizing performance. Clients: Rumah Madu Karomah, Lany Adams (Realtor), Hijrah Journey (Book Writer), legislative candidate from Sukabumi, PVR Industries (Sport Apparel). Project Management: I play a key role in organizing, coordinating, and overseeing various projects to ensure smooth execution and timely completion. My responsibilities include managing tasks, monitoring progress, and supporting teams remotely, helping businesses stay efficient and productive. Client: Omeoo Digital Agency (CapCut Online, KAO, Indosat) Content Writer: my role involves creating, editing, and managing written content for various platforms. I support businesses by crafting engaging and high-quality content that aligns with their brand voice, marketing strategies, and audience expectations.Client: Investment Ministry of Indonesia, PERURI, PT Mandalika Wilasita Sajiwa, ITB & Hyundai Projects.Internet Research: my role involves gathering, analyzing, and interpreting data to help businesses make informed decisions. I support entrepreneurs, startups, and companies by providing insights on industry trends, competitors, target audiences, and market opportunities.Client: new pet food brand (coming soon) Show less

• 

  Outlier

  Feb 2024 - now

  AI Contributor

  My primary responsibility is to enhance the accuracy, relevance, and naturalness of AI-generated conversations. I help train AI models to better understand, generate, and respond to human language in a way that feels natural and contextually appropriate.* Test AI-generated responses for fluency, coherence, accuracy, and tone appropriateness,* Rank and score AI-generated replies based on response quality and conversational flow,* Provide detailed feedback on AI-generated interactions to refine model behavior,Identify biases, inconsistencies, or logical errors in AI responses and suggest improvements,* Conduct A/B testing on different conversation models to measure effectiveness,* Ensure AI-generated content is culturally sensitive, inclusive, and free of harmful biases. Show less

• 

  SGB VA Course

  Apr 2024 - Mar 2025

  Mentor Specialist

  By combining mentorship with practical experience, I empower VA students to become competent, confident, and highly skilled social media managers who can successfully support businesses in the digital world:* Educate students on social media fundamentals, including platform algorithms, audience engagement strategies, and content planning,* Teach best practices for content creation, scheduling, and analytics tracking across platforms,* Provide insights into social media marketing trends, tools, and automation techniques to improve efficiency,* Offer personalized advice and feedback on content quality, captions, hashtags, and visual branding to ensure students meet industry standards,* Guide students in using social media management tools such as Hootsuite, Buffer, Canva, and Meta Business Suite,* Assist students in building their portfolios, showcasing social media strategies, engagement metrics, and content samples,* Teach them how to create client proposals, conduct audits, and develop social media strategies for different business types,* Provide insights on finding clients, pricing services, and managing freelance projects as a virtual assistant and/or social media manager,* Conduct one-on-one Q&A sessions to address individual learning needs,* Help students develop a problem-solving mindset to tackle challenges like low engagement or content fatigue,* Encourage students to join online communities, engage in discussions, and network with industry professionals,* Motivate students to stay updated with industry certifications, webinars, and online courses to enhance their skills. Show less

• 

  DataAnnotation

  Jan 2025 - now

  AI Labeler

  As an AI Labeler, I play a crucial role in training machine learning models by labeling, categorizing, and structuring data. I ensure that AI systems can accurately recognize patterns, make predictions, and improve decision-making capabilities.

• 

  Info UMKM Indonesia

  Jan 2025 - now

  Web Content Writer

  As a Web Content Writer for the marketing column of a Small and Medium Business (SMB) website, my primary role is to create informative, engaging, and SEO-friendly content that educates and empowers SMB owners, entrepreneurs, and marketers.* Conduct in-depth research on marketing trends, strategies, and tools relevant to SMBs,* Identify topics that address SMB challenges, such as digital marketing, branding, lead generation, and customer engagement,* Write clear, compelling, and well-structured articles on marketing-related topics, ensuring accuracy and credibility,* Craft how-to guides, case studies, and listicles to provide actionable insights for SMBs,* Optimize content for readability, engagement, and SEO, incorporating relevant keywords and formatting techniques. Show less