Sol Freixa

Sol Freixa

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location of Sol FreixaMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Global Head of Media & Publishing channels at Amadeus |#globalreach | #travel | #advertising

  • Education

    • Lincoln Hall School

      1983 - 1995
      Billingual Bachelor Bilingual and Multilingual Education
    • Universidad de Buenos Aires

      1997 - 2000
      Hospitality and Tourism Management Tourism and Travel Services Management
    • EAE Business School

      2015 - 2016
      Master's degree Executive Development, Emotional Intelligence and Coaching
    • University of Cambridge

      1994 - 1995
      Proficiency in English English Language and Literature, General
    • CEF Centro de Estudios Financieros

      2002 - 2003
      Marketing Expert Marketing
  • Experience

    • Hyatt Hotels Corporation

      Jan 1996 - Dec 2000

      I was supporting the Events Manager following up on opportunities and seaking new engagements. I was the main point of contact of the providers and managed the daily customer relationship. Assisting the Events Cheff and Reception Director

      • Executive Assistant, Special events

        Jan 1998 - Dec 2000
      • Internship, Events & Reception

        Jan 1996 - Dec 1997
    • Moët & Chandon

      Mar 2001 - Jan 2002
      Customer Relations Executive, Chandon Bar & Congress Centre

      Events organization and Public Relations. Advertising and quality control in customer assistance.

    • Mediaset España

      Feb 2002 - Apr 2006
      Project Manager, Content

      I was responsible of coordinating the cooperation with an international Production Company and Local Suppliers. My main role was to prepare an efficient process and look after bilateral communications. Being responsible for press releases, advertising, purchasing negotiations, contracting and budget management.

    • Amadeus

      Dec 2006 - now

      I have global P&L responsibility for sales, product management, partnerships and marketing for the travel advertising business overall. My team is working with all type of advertisers wanting to reach the traveleres and travel sellers accross the journey. I am also responsible for business development, technology, deployment of new channels and long term advertising and publishing strategy. I am responsible for the travel advertising P&L, business development, deployment of new channels and long term strategy. I manage the sales team working with online and offline advertising, managing relationship with publishers and advertisers in B2B and B2C channels and developing new channels in airports, OoH, airlines, travel agencies and corporations. I have global responsibility for media sales in B2B and B2C channels for all travel providers distributed in Amadeus, including airlines, cars, cruises, hotels, travel agencies and insurance. I manage a team of 7 sales managers with an annual budget of 7Mio Euros. I am also responsible of expanding the business in terms of channels, business model and new revenue streams I have built a strong customer base since I joined the team. Increasing the portfolio yearly revenues from 10Mio€ to 28Mio€ and improving Customer Satisfaction by 2.3 points. I have secured 3 new 10-year contracts for the entire IT platform bringing 25Mio€ new revenues to Amadeus and increasing the market share in Scandinavia. I have developed and implemented an internal communication plan following the management request, including training. In order to complete this plan, I have organized many internal events for the airline account managers; always having a close look into the budget and managing it responsibly. I was appointed the Quality Coordinator of the group to put together sales processes and ensured ISO compliance

      • Global Senior Director of B2B Media & publishing channels

        Jan 2021 - now
      • Global Director for Travel Advertising Sales & Marketing

        Feb 2018 - Jan 2021
      • Media Sales, Team Manager

        Jun 2014 - Jan 2018
      • Airline Account Manager, Airline IT & Distribution

        Jul 2009 - Jun 2014
      • Marketing Executive, Airline Business Group.

        Dec 2006 - Jul 2009
    • International Coaching Federation

      Jan 2017 - now
      Certified Life Coach

      www.solfreixa.com

  • Licenses & Certifications