Kevin Beavis BA (Hons)

Experience

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  Dean Entertainments Ltd.

  Oct 2000 - Oct 2008

  Disc Jockey, Lighting Jockey, Cellar Man, Bar Supervisor, Cloakroom Supervisor, Floor Supervisor

  • Gained a series of promotions including inventory, supervision, marketing, PR, and operations.• DJ'd to 1,000+ crowds in successful and prominent nightclubs and pre-club bars.• Helped manage and oversee a £1.5m refurbishment project.• Held responsibility for a busy bar within Fife's largest nightclub, supervising 6-8 members of staff.

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  TAXI CENTRAL LTD

  Oct 2008 - Sept 2012

  Private Hire Driver

  • Managed my own private hire taxi with full responsibility, achieved a 200% increase in operational efficiency of the vehicle.• Responsible for contract work with clients including NHS Fife, Fife Council, various schools and colleges, Autism Scotland, etc., ensuring the safety and security of clients’ passengers and belongings.

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  Barclays

  Sept 2012 - Nov 2014

  ‘College Champion’ and Event Organiser

  • Successfully organised a series of mini-events in collaboration with Barclays Bank.• Exceeded Barclays’ objectives, including recording interviews for media, earning the reward of a certificate in recognition of my duties.• Helped raise awareness of money-management skills, meeting and exceeding Barclays’ KPI’s.• Mentored NC-level students and undertook ‘College Champion’ duties.

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  Fife Council

  Nov 2014 - Sept 2015

  Market Research Analyst

  • Successfully producing a feasibility study aimed at the long-term renewal of Glenrothes Town Centre in collaboration with other local stakeholders. • Outlining short and long term projects to enhance the built environment of the town centre and improve its usage.• Liaising with all stakeholders involved in the Glenrothes Town Centre Action Plan.• Undertaking feasibility studies, market analysis, and customer profiling for possible future events.• Compiling a marketing plan report with recommendations and action plan for going forward.• Publishing results to key stakeholders with findings and recommendations. Show less

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  Mitsubishi Motors

  Sept 2015 - Apr 2017

  Sales and Marketing Executive

  • Successfully achieving a 25% increase in sales volume year-on-year.• Building and managing a customer database of over 430 new and potential customers.• Actively involved in the development and re-deployment of online and B2B marketing channels.• Planning and organising a highly successful event in conjunction with local radio station Kingdom FM.• B2B and B2C relationship management.

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  John Clark Motor Group

  Aug 2017 - Jun 2021

  I was a key member of a strong and experienced F&I Team within one of the largest, busiest, and most successful branches in the John Clark Motor Group portfolio. I was in charge of managing a team of 10 Sales Executive's diaries, daily tasks, and sales input and output. I was also in charge of proposing finance, signing customers up to their deals, upselling F&I products, and administering finance and F&I add on products. As well as this, I managed the FCA compliance of the branch, by ensuring Initial Disclosure documents, Demands & Needs processes, and deal file security and management all happened compliantly. Show less • Autonomous job role, reporting directly to senior management and cross-functional with other teams.• Planned, designed, and delivered new targeted email marketing strategy for Digital Sales.• Fully trained in GDPR compliance and data management processes and practices.• Anchored and managed two very successful VIP Events covering 6 Pentland division branches.• Manage all incoming prospective leads and control the distribution to the correct channels.• Collate information, producing daily, weekly, and monthly performance reports and statistics. Show less

  • Business Manager/Sales Controller

    Sept 2019 - Jun 2021

  • Marketing Executive

    May 2019 - Sept 2019

  • Digital Marketing Executive

    Aug 2017 - May 2019
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  Park's Motor Group

  Jun 2021 - Jun 2024

  I am responsible for the marketing output of 5 key brands within the Park's Motor Group portfolio. I manage marketing output for Ford, Ford Transit Centre, Honda, Mazda, and VW as well as experience with Kia, Lexus, Nissan, and Toyota. I prepare and produce quarterly marketing plans in line with manufacturer expectations, manage budgets, ensure all mandatory activities are carried out, design and implement campaigns, manage events and product placements, book media and liaise with third party stakeholders, provide market evaluations, feed back to management at branch level, attend meetings with manufacturer representatives, and provide support to the rest of the marketing team. Show less Senior marketing role in a busy and profitable local business with strong community ties and loyal customer base. I was responsible for designing and implementing all marketing output, formulating marketing plans, undertaking market research, planning and running events, sponsorship and PR opportunities, and managing all social media output. I was responsible for the marketing success of 2 locations, representing 4 manufacturer brands, a used car division and the successful launch of an all-new buying division. During my time in the role I have;• Designed and launched a brand new buying division following a specific brief. Brainstormed, picked a succinct name, designed the CI, planned a launch event, presented a sound business plan, set and managed the budget, liaised with all media partners, designed and implemented a social media strategy, set up paid PPC and GDN campaigns, set up a shared spreadsheet to monitor progress and results, undertook a post-event evaluation, presented the results to senior management, successfully gained further buy-in and enhanced budget going forward. • Designed and presented a half-year H2 2021 marketing plan with sound budgeting and utilised all the tools available to me to boost the marketing output and reduce the cost per enquiry. • Successfully planned and run a charity event in conjunction with a large local charity to raise much needed funds for underprivileged children. • Worked with large scale motor manufacturers to plan and implement marketing activities in line with expectations on a quarterly basis. • Lead and managed a small team of marketing staff to drive the business forward and maximise every marketing opportunity. • Provided ongoing training and development to the marketing team staff. • Assisted senior management with ad-hoc tasks and enquiry management duties as well as system integration and IT problem solving. • Liaised with major stakeholders, media partners and suppliers sometimes with large contracts. Show less

  • Senior Marketing Officer

    Mar 2022 - Jun 2024

  • Senior Marketing Officer

    Jun 2021 - Mar 2022
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  Eastern Western Motor Group

  Jun 2024 - now

  Brand Marketing Manager