Sofie George

Experience

• 

  BINTULU DEVELOPMENT AUTHORITY

  Mar 2021 - Jul 2021

  Assistant Engineer

  assigned to Project Development Division (PDD)

• 

  Sama Resources

  Dec 2021 - Sept 2022

  Administrative Assistant

  - Provided comprehensive administrative support, including maintaining executive schedules and organizing events such as meetings and workshops in alignment with organizational goals.- Drafted and edited internal communications, contributing to clear messaging across departments and ensuring timely delivery of updates.- Coordinated event logistics, including vendor management and participant communication, while ensuring alignment with event planning calendars.

• 

  SLS (East Malaysia) Sdn Bhd - Bintulu Branch

  Oct 2022 - Feb 2023

  Customer Service Assistant

  - Addressed employee inquiries and feedback, fostering a positive work environment.- Maintained and updated CRM database, ensuring accurate employee data management.- Using quarterly and annual data to determine purchasing needs and performing inventory management.- Managing purchase orders, overseeing shipping schedules and maintaining purchase records.

• 

  Interface Education Group-Kuching

  Oct 2023 - Jul 2024

  Marketing Executive

  - Led in the planning, implementation, and tracking of marketing campaigns across digital channels.- Created and managed content for social media platforms, including Facebook, Instagram, Tiktok and X. - Conducted market research on trends, competitor activities, and prospective student preferences, using insights to adjust marketing strategies and target key demographics more effectively.- Designed promotional materials such as posters, brochures, and digital assets for marketing campaigns, ensuring consistency with the company’s brand identity.- Led the design and development of the company’s website, improving user experience and optimizing content for lead generation.- Managed the CRM system (HubSpot) to track leads, automate communications, and improve client follow-up, leading to increased lead conversion rates.- Led a marketing team, presented sales results during closing meetings, and developed strategies to improve overall team performance.- Managed and allocated the marketing budget efficiently, ensuring cost-effective campaigns with a focus on maximizing ROI.- Organized and managed events such as educational fairs, workshops, and promotional activities, handling all logistics and securing media coverage.- Implemented SEO and SEM strategies to improve the company’s online visibility and increase website traffic, resulting in a 20% increase in organic search traffic.- Analyzed marketing campaign performances using analytics tools to measure engagement, track lead conversion, and optimize future campaigns. Show less

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  ASTEEL Group Berhad

  Oct 2024 - now

  Marketing Executive