Ashley Cardoza

Experience

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  Windows on the Water

  Oct 2007 - Apr 2011

  Dining room manager/ Events Coordinator

  Manage the flow of the restaurant ensuring that food comes out correctly and in a timely manner.Ensure guests comfort and satisfaction.Fill in during busy service where ever necessary Account for all cash upon open and close of the restaurantHandle all event inquires.Oversee the running and planning of all events ensuring the guest expectations are met.

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  Ventana Grill - Compass Heath

  Apr 2011 - Dec 2021

  Event Sales Director

  Answer all phone and email inquires in a timely and professional mannerSchedule all banquet staffPrepare Function sheets and Event orders weeklyDetail each event with our guest to ensure their satisfactionManage the sale of gift cards & merchandiseKeep the banquet rooms clean & organizedEnsure that every guest is comfortable & happyPrepare any special menus Communicate effectively with the kitchen to ensure the guest gets what they want and all food goes out on time.Ensure that all cash is accounted for at the beginning and end of every shiftOversee servers, bussers, bartenders & expeditors to ensure customer satisfactionSchedule & organize all special events on an offsite working very closely to ensure that the guest gets exactly what they wantRun all wedding rehearsals and receptionsHire all new employeesTrain all new employeesManage inventoryOffsite marketingKeep track of all banquet sales for both venues Show less

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  Graduate Hotels

  Jan 2023 - Apr 2024

  Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated ratesDrive customer loyalty in order to grow share of the account by delivering service excellence throughout each customer experienceNegotiate group business, guest room rates, meeting room rental, and hotel services within assigned markets that meets or exceeds hotel revenue goalsNegotiate contracts according to company standardsUnderstand and execute local RFP Season Annually by facilitating the process in conjunction with the Regional DOS & National SalesIdentify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking eventsConducts tours of the hotel and banquet facilities; entertains qualified potential clients in accordance with company and property policies and proceduresExecutes and supports the operational aspects of business booked (generating proposals, contracts, and customer correspondence)Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategiesAnalyze sales and revenue management reports to identify trends and future demand opportunities Monitor pricing, MAR and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies and market demandWork with sales managers to ensure understanding of sales strategy and effective implementation of the strategies for each segmentParticipates in forecasting for revenue and expensesUnderstand, leverage, and implement corporate and brand tools to exceed budgetsRecommend and implement new sales programs at the hotel and accurately track ROIInitiates marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, website presence and tracks ROI on all advertising and marketing spendPrepares annual marketing/business and budget plans Show less Drive customer loyalty in order to grow share of the account by delivering service excellence throughout each customer experienceManage business travel accounts to maximize business potentialNegotiate group business, guest room rates, meeting room rental, and hotel services within assigned markets that meets or exceeds hotel revenue goalsEnsure all pertinent aspects of solicitation, closing, and customer communications are complete and documented maintain existing accounts with active trace/follow up systemEnsure accurate and complete use of the sales system per SOP including recording all bookings and lost businessIdentifies and solicits new accounts from telemarketing, appointments, site tours, cold calls, and inquiries via email, phone, and in person interactionsDevelops, maintains, and prospects a Target List of accounts and communicates updates to DOSDetails BEOs with client for groups with meeting space and distributes with appropriate staff.Conduct pre- and post-conference meetings when it is agreeable with the clientAttends property specific receptions to generate leads and interact with customersOrganize and execute local area blitzesImplement special promotions relating to sales segmentEstablishes relationships with local businesses and organizations and is an active member in local industry associationsBuilds relationships with competitors in like roles to keep apprised of trends in the market and industry, and supply changesConsistently meet or exceed sales goals including predetermined revenue and sales activity Show less

  • Assistant Director of Sales

    Sept 2023 - Apr 2024

  • Sales Manager

    Jan 2023 - Aug 2023
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  The Indigo Road Hospitality Group

  Apr 2024 - Oct 2024

  Director of Sales

  Rivet House

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  Road Rebel Global

  Mar 2025 - now

  TV/Film