Matthew Cox

Experience

• 

  Magic Springs

  Jan 2006 - Jan 2012

  Waterpark Supervisor
• 

  Oaklawn Jockey Club

  Apr 2015 - Jul 2018

  Digital Media Coordinator

  Managed digital content, Social pages, and internal/external digital communications. On-boarded multiple programs including Instagram, Sprout Social, Yext, Bitly, Google Plus and Snapchat along with multiple review and secondary sites. Sent email campaigns and managed internal digital media content including marquee and on site TVs and video walls. Developed and published marketing materials using video, audio, and photo editing software. Constructed marketing campaigns and on site promotions/events. Managed and developed content on Oaklawn.com. Most notably, increased followers across all social pages from 25k to 75k during 4 year tenure. Show less

• 

  Inuvo, Inc

  Aug 2018 - now

  Artificial Intelligence marketing on digital marketing channels. Social, Search, Programmatic including OLV, CTV, Display, Linear, etc. Manages and optimizes over 50 digital media marketing campaigns daily in a high paced performance marketing environment. Exceeds marketing goals driving revenue through cost-per-click advertising. Develops new strategic methods for social media advertising using Google Display and Facebook. Awarded certificates of achievement with Google AdWords, Facebook Blueprint, and Bing Ads.

  • Client Success Manager

    Aug 2018 - now

  • Customer Success Manager at Inuvo, Inc

    Aug 2018 - now

  • Digital Campaign Manager

    Aug 2018 - Feb 2023