Mathilde Tran

Experience

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  Aston Agency

  May 2015 - Feb 2017

  Receptionist (Student job)
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  Roxel France

  Feb 2017 - Jun 2017

  Executive assistant - legal/communication dpt

  - Organization and participation of the Paris Air Show.- Preparation of the Group’s internal magazine in relation with a graphic designer.- Website redesign with a design agency- Animation of internal digital platforms- Invoices follow-up, with financial and accounting departments - Introduction to export control (compliance).

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  Air France

  Jun 2017 - Aug 2017

  Air France flight attendant (student job)

  Provide customer service on board. Optimizing the flight conditions of passengers at all times by best meeting their expectations.

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  FoodChéri

  May 2018 - Jul 2018

  Digital Marketing (internship)

  - Develop cohesive influencer strategies that amplifies brand messages and storytelling- Identify new and emerging influencers for campaigns in partnership with influencer agency.- Produce reports measuring ROI’s (return on influencer spend), and impact of influencers within campaigns.- Social media marketing and strategy- Understanding of social network algorithms : introduction to google Analytics - Reporting of efficacy of marketing campaigns

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  Société Générale

  Sept 2019 - Jul 2020

  IT Project Manager Assistant

  - Project management through the construction and animation of major events to highlight the IT filiere- Organization: of committees in France and abroad, conferences (AI, IoT, Open Banking ...): creation of visuals, defining the content, twitter animation.- Corporate Social Network Animation

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  The Estée Lauder Companies Inc.

  Jul 2020 - Apr 2021

  Communication, PR & Consumer Engagement - Tom Ford Beauty / Jo Malone London / By Kilian

  • Press & Influence: - Working with & building relationships with beauty bloggers, influencers and journalists - Participation in the organization of product launch and Brand Events - Media, online press and social networks tracking and reporting- Participation in missions linked to the Press department daily life - Product inventory management for the three areas (make-up, skincare and perfume) • Consumer Engagement, Media, Digital & CRM: - Participation in the development of marketing & media operations- Creation of Social Networks content, preparation of posts, performance monitoring and analysis + Community Management - Contribution to the implementation of the CRM program of each brand • Events in Store: - Participation in the organization of events in stores (Research of Customer Experience concepts, briefs, operational implementation and reports) Show less

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  Parfums Christian Dior

  Mar 2022 - now

  • SKINCARE Axis (Global Influencers Guidelines, International coordination, e-PR Events..) • EMV : Monthly reporting, analysis and ad hoc Top Management updates • CAMPAIGN REPORTING : report building & analysis • MASTER CASTING LIST : management of the master worldwide influencer casting list • CHINA FOCUS : accelerating China social media growth strategy, leveraging KOL/KOE/KOC. Local team & agency management • BENCHMARKING : competitive & industry benchmarking to assist in the reporting and analysis • ROI tracking for PAID, UNPAID, SEEDINGS activations • Reporting Tools Show less

  • Global Influencer Marketing Project Manager

    Aug 2022 - now

  • International e-PR Project Manager

    Mar 2022 - Jul 2022