Devashree D

About me

Building Durex D2C through content in the Sexual Wellness Industry. Closely working with the Brand Team to lead Content and Design for the Category Creation of Durex Playthings. Leading the Content Strategy for Durex India Brand Website and Performance Marketing (Meta, Google, CRM and Affiliates) Previously worked with Radio Stations: Fever FM, Radio One, Radio Nasha, Punjabi Fever, and RadioCity in Marketing & Sales across industries like Auto, Spirits, Consumer Durables, FinTech, Tech, FMCG, etc. Drove Brand Success through content on the Radio Channels through Collaborations with RJs, Station takeovers and innovation. Worked on Print and Digital Branding Solutions for India Today platforms Worked for 2 major magazines of the group; India Today Spice & Robb Report India for all sets of industries and India Today, Business Today, India Today Hindi and Reader's Digest for the Luxury Segment industry. Worked closely with clients and Media Agencies in India and overseas to design branding solutions on India Today's print & digital platform Worked closely with Luxury, Corporate and Finance clients like Luxury Hotels, International Fashion and Apparel Brands, Airlines, Luxury Watches, Luxury Auto, Consumer Durables, Luxury Real Estate, Spirits etc. Actively handled media plans, events conceptualization, and digital media plans for clients across industries Worked closely with the Editorial and PR for content generation, cover associations, photoshoots and to build concepts and ideas for clients.