Saurabh Jaiswal

Experience

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  Self employed

  Jul 2017 - Jun 2019

  Freelance Event Manager

  Worked towards strategic application of Marketing and Sales Campaigns for brands like Aditya Birla Health, Hotstar, Toyota, Renault to promote brand awareness and boost sales

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  Popshot

  Dec 2019 - Feb 2020

  Marketing and Branding Intern
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  Anar Business Network

  May 2020 - Jul 2020

  Social Media Marketing Intern & Team Lead

  - Onboarded more than 250 businesses onto the app via organic marketing on Facebook, WhatsApp while also working on Customer Relationship Management- Led a team of 7 interns and mentored them throughout the process- Worked closely with the founders, had regular brainstorming sessions for improving the overall efficiency and reach of marketing campaigns- Came up with app improvement suggestions and brought in an organizational structure to track individual performance and ease in decision making Show less

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  Clapper.club

  Feb 2021 - May 2021

  Marketing And Business Development Intern
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  ICICI Bank

  Jun 2021 - Jan 2022

  Deputy Manager - NRI Products

  - Managed NRI book and drove NRI Business in India for both old and new clients- Analyzed MIS reports and identified the bottlenecks present and provided solutions- Identified opportunities present and targeted them in order to improve the TRV- Liaised with Zonal Heads and ensured various parameters such as inflow, outflow, book size, remittance, etc. are met and performance is on par with India average

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  Adfactors PR

  Jan 2022 - Apr 2023

  Account Executive

  - Managed a total of 5 prominent clients in the BFSI sector simultaneously- Ideated and executed proactive PR, digital & influencer campaigns on product launches and other announcements while generating cross-sell for the organisation- Identified and targeted media opportunities to improve clients’ brand visibility- Recommended strategies specifically aligning to individual client goals through industry & competition research and analysis, resulting in over 3x increase in media exposure- Created content regularly that was published in prominent publications like ET, Mint, etc.- Developed timely media plans for clients while monitoring and tracking KPIs- Managed multiple projects end to end by liaising with various stakeholders Show less

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  HDFC Bank

  Apr 2023 - now

  Manager - Marketing & Digital Campaigns

  - Digital acquisition of credit cards through multiple channels & communication routes - Onboarding, Activation and Customer Life Cycle management for Credit cards portfolio - Data driven marketing using tools such as Adobe Analytics, SQL - Automation for feature led campaigns in early stage of customer lifecycle - Hyper segmented campaigns to drive growth and exceed incremental revenue targets