
Juliana Leveroni
Public Relations Manager, Latin America

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About me
Director Of Communications
Education

FAAP - Fundação Armando Alvares Penteado
-B.A. Business AdministrationAwarded Best Graduation Project among 45 papers (T.C.C.)

Webster University
-Master of Arts - MA Public Relations
Experience

Disney Parks & Resorts
Feb 2004 - Mar 2010Public Relations Manager, Latin AmericaRepresented Disney Parks in Latin America dealing with consumer and trade media affiliations.Key skills and experiences: • Media Relations • Media Training • Spokesperson on interviews • TV production for HBO & Disney Channel • Wrote Articles and Press Releases • Press event planing • Talent Relations (Hosted celebrities on red carpet events and TV productions) • Publicity campaigns and radio promotions • Strong media and celebrity relationships and networking skills Show less

Louis Vuitton
Apr 2013 - Apr 2014Client Relations Manager - CRMResponsible for elevating the customer experience in the host store through management of the Client Development department. Focused on growing top clients, recruitment of new high potential clients to the brand and increasing brand desirability.Developed client experience action plans and ensured execution of same, in partnership with Store Managers, Regional Client Relations Director, and VP for the Southern Region, New York and Paris corporate offices.Community Relations and Brand Ambassador on local special events and community outreach strategies. Developed opportunities within local market to increase brand awareness and desirability.Managed and coach team members to achieve goals. Developed and motivated staff through goal setting and regular individual and department meetings; administer quarterly and annual reviews.Supervised personnel and enforced company policies; Identified and developed growth potential of individual staff members.Participated in all product and customer service trainings and informed top clients of new product offers.Managed clienteling capabilities for whole team, such as client books, thank you cards, customer experiences, special events and private appointments. Show less

Disney Parks & Resorts
Sept 2015 - Nov 2017Global Relationship Marketing ManagerDeveloped integrated partnership co-marketing programs to support the Disney Parks product portfolio inclusive of Walt Disney World, Disneyland, Disney Cruise Line, Adventures by Disney, Disney Vacation Club, and Aulani Disney Resort and Spa.Pursued, identify, lead and oversee development and execution of opportunities with broadcast and cable television media groups that will strategically align with business objectives.Lead the initial program negotiation and development supporting Disney Parks within the domestic and US Hispanic markets.Lead the partner and Disney collaborative teams through the development and execution of promotional tactics.Ensured tactics are on strategy and within scope designed to deliver upon the identified goals of both Disney Parks and partner. Developed and maintained internal relationships throughout the organization to maximize collaborative project teams, leverage resources, assess results and benchmark best practices.Served as the discipline expert in a variety of regular forums including plan development sessions, strategy meetings, and other relevant interactions.Facilitated idea generation and brainstorm sessions to continue to grow and enhance the Relationship Marketing contributions to the overall marketing plans. Show less

Experience Kissimmee
Feb 2018 - nowDirector Of CommunicationsResponsible for developing, defining, and executing critical aspects of the day-to-day communications efforts, strategic media planning, and implementation, and editorial influencer management. Responsible for promoting the mission of Experience Kissimmee and moderating communications between the organization and various media outlets nationally and abroad through media relations, special events, press events, and other content initiatives.
Licenses & Certifications
- View certificate

The Authentic Leader
Harvard UniversityAug 2021 - View certificate

Corporate Communication Certificate
Cornell UniversitySept 2024 - View certificate

Women Leaders Advancing Together
Professional Development - Harvard Division of Continuing EducationNov 2022
Languages
- spSpanish
- enEnglish
- poPortuguese
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