Catherine Baxendale

Catherine Baxendale

Brand Manager

Followers of Catherine Baxendale940 followers
location of Catherine BaxendaleWelwyn, England, United Kingdom

Connect with Catherine Baxendale to Send Message

Connect

Connect with Catherine Baxendale to Send Message

Connect
  • Timeline

  • About me

    Executive Coach and Leadership Consultant FCIPD

  • Education

    • The Institute of Leadership & Management

      -
      Master's degree Executive Coaching and Mentoring
    • London School of Economics and Political Science

      -
      BSc Econ Economics and Economic History
  • Experience

    • Procter & Gamble

      Jan 1995 - Jan 1996
      Brand Manager

      Assistant Brand Manager on Pantene Brand. Brand Manager on Vidal Sassoon Brand.

    • Tesco PLC

      Sept 1996 - Aug 2006

      Led the Home Phone and Branded Mobile business and launched Tesco Broadband business Led category during a period of rapid growth and launched new product areas. Developed the growth strategy and plan for Non Food Led £1bn category in UK and launched a number of new product areas. Led advertising, publishing and new media for Tesco.

      • Commercial Director for Telecoms

        Sept 2004 - Aug 2006
      • Category Director for Beauty and Baby

        Sept 2002 - Sept 2004
      • Strategy Director for Non Food

        Sept 2001 - Sept 2002
      • Category Director for Household Goods

        Sept 1998 - Sept 2001
      • Head of Advertising

        Sept 1996 - Sept 1998
    • Tesco Stores Ltd

      Mar 2007 - Mar 2013

      HR Director working on Talent, Recruitment and leading UK Graduate programme. HRD for 2500 people across the UK, India and the Far East.

      • HR Director

        Mar 2010 - Mar 2013
      • HRD for Commercial, Marketing and International Sourcing

        Mar 2007 - Mar 2010
    • Ayot Consultancy Ltd

      Apr 2013 - now
      Executive Coach and Organisational Change Consultant

      Explore, design and deliver global HR solutions for individuals, businesses and organisations.Providing businesses and organisations with insights, opportunities and recommendations for improving team performance and profitability.Design and deliver leadership development and coaching programmes to improve morale, talent development and retention.Supporting key senior individuals through executive coaching to achieve breakthrough results.Specialist areas of expertise: HR Strategy and Change management, Executive Coaching, Recruitment, Talent Management, Leadership development and Organisational culture. Show less

  • Licenses & Certifications

    • NLP Advanced Practitioner

      Academy of Modern Applied Psychology
      Feb 2021
    • WorkPlace Big Five Profile

      Paradigm Personality Labs
      Jul 2018
    • Strengthscope Practitioner

      Strengthscope®
      May 2021
    • Childline Counsellor

      NSPCC
      Apr 2019
    • Chartered Fellow CIPD

      CIPD
      Jan 2012
    • Associate Lecturer

      ESCP Business School
      Jul 2009
    • Senior Independent Panel Member

      Department for Digital, Culture, Media and Sport (DCMS)
      Dec 2020
    • Guest Lecturer for the Masters in Management Course

      The London School of Economics and Political Science (LSE)
      Sept 2010
  • Volunteer Experience

    • Member Board Of Directors

      Issued by Scholars' Education Trust on Jan 2017
      Scholars' Education TrustAssociated with Catherine Baxendale
    • Member of the Services Delivery Committee

      Issued by NSPCC on Mar 2015
      NSPCCAssociated with Catherine Baxendale
    • Guest Speaker

      Issued by Speakers for Schools on Jun 2016
      Speakers for SchoolsAssociated with Catherine Baxendale