Catherine Baxendale

Experience

• 

  Procter & Gamble

  Jan 1995 - Jan 1996

  Brand Manager

  Assistant Brand Manager on Pantene Brand. Brand Manager on Vidal Sassoon Brand.

• 

  Tesco PLC

  Sept 1996 - Aug 2006

  Led the Home Phone and Branded Mobile business and launched Tesco Broadband business Led category during a period of rapid growth and launched new product areas. Developed the growth strategy and plan for Non Food Led £1bn category in UK and launched a number of new product areas. Led advertising, publishing and new media for Tesco.

  • Commercial Director for Telecoms

    Sept 2004 - Aug 2006

  • Category Director for Beauty and Baby

    Sept 2002 - Sept 2004

  • Strategy Director for Non Food

    Sept 2001 - Sept 2002

  • Category Director for Household Goods

    Sept 1998 - Sept 2001

  • Head of Advertising

    Sept 1996 - Sept 1998
• 

  Tesco Stores Ltd

  Mar 2007 - Mar 2013

  HR Director working on Talent, Recruitment and leading UK Graduate programme. HRD for 2500 people across the UK, India and the Far East.

  • HR Director

    Mar 2010 - Mar 2013

  • HRD for Commercial, Marketing and International Sourcing

    Mar 2007 - Mar 2010
• 

  Ayot Consultancy Ltd

  Apr 2013 - now

  Executive Coach and Organisational Change Consultant

  Explore, design and deliver global HR solutions for individuals, businesses and organisations.Providing businesses and organisations with insights, opportunities and recommendations for improving team performance and profitability.Design and deliver leadership development and coaching programmes to improve morale, talent development and retention.Supporting key senior individuals through executive coaching to achieve breakthrough results.Specialist areas of expertise: HR Strategy and Change management, Executive Coaching, Recruitment, Talent Management, Leadership development and Organisational culture. Show less