Fuad Huseynaliyev

Experience

• 

  Самозанятость

  Jul 2017 - Jan 2019

  Co-founder (Promercedes.ru)

  Experience:- Seo compilation for Google and Yandex- Site optimization- Working with Google Analytics and Yandex Metrics- Website monetization through Google Adsense, Yandex Direct and direct advertisers- Managing a team of 5 people. Writing technical specifications and setting tasks- Hypothesis testing- Work in the CIS

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  Pharmaline

  Feb 2019 - Oct 2020

  Digital Marketing Manager

  Experience:- Core Facebook Ads experience- Email Marketing- ROI orientation- Study of the product.- Drawing up hypotheses.- Setting tasks for new creatives.- Conducting tests of new creatives with analysis.- Conducting optimization tests.- Finding a working link and scaling- Working with budgets around $20,000 per month

• 

  10k Riders

  Oct 2020 - Sept 2021

  User Acquisition Team Leader

  - Ad Buying Across Multiple Channels: Successfully managed and optimized ad campaigns on Google (Search, UAC, YouTube), Facebook, and TikTok, driving growth across mobile applications, services, and web projects globally.- Significant Budget Management: Effectively handled advertising budgets of approximately $50,000 per month, achieving substantial ROI and growth.- Diverse Pricing Models: Utilized various ad models including CPA, CPI, and Revshare to maximize performance and cost-efficiency.- Advanced Tracking and Analysis: Leveraged Keitaro trackers for detailed performance insights and optimization.- Data-Driven Decision Making: Conducted thorough hypothesis testing to refine strategies and improve campaign effectiveness.- Scaling Success: Demonstrated expertise in scaling successful ad campaigns to reach larger audiences and drive significant results.- Achievements: Delivered measurable growth in user acquisition and revenue through strategic ad placement and budget optimization, contributing to a notable increase in overall performance metrics. Show less

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  Umico

  Sept 2021 - Sept 2024

  1) Increased GMV in performance marketing by 17x in one year.2) Attracted several million app installs, making Umico the number one shopping app in Azerbaijan.3) Built a performance marketing team of top-notch professionals from scratch.4) Launched many new traffic sources, including TikTok, ASA, ASO, DV360, Telegram, and others.5) Increased the share of performance marketing from 15% to 50% of GMV.6) Decreased CAC by 50%.7) Together with the team, increased GMV from SEO by almost 30%. Show less

  • Head of Digital Marketing | Head of User Acquisition

    Jun 2023 - Sept 2024

  • Senior User Acquisition | PPC specialist

    Sept 2021 - Jun 2023
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  Yango

  Sept 2024 - Feb 2025

  Country Marketing Manager (Food Delivery Service)