Ted Trautwein

Ted Trautwein

Copywriter

location of Ted TrautweinLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Creative Director at Hooray Agency

  • Education

    • Colgate University

      1900 - 1904
      Bachelor of Arts History 2.97 GPA. Which, considering my immaturity, was more like a 4.5

      Activities and Societies: Library Napping Society Lead vocalist, Colgate Mime Troupe

  • Experience

    • DDB

      Jan 1984 - Jan 1986
      Copywriter

      A terrifying experience, in that everyone who walked the halls was an advertising legend. Roy Grace, Charley Piccirillo, Bob Gage, Helmut Krone, Bob Levenson, Diane Rothschild. The Cooperstown of the Ad world.Accounts: Volkswagen, Michelin, IBM, People's Bank

    • Backer Spielvogel Bates

      Jan 1986 - Jan 1994
      Associate Creative Director

      Two stints: '86 - '91, and '92 - '95. I met my wife there. She is my rose.Accounts: Miller Lite, Miller Genuine Draft, Hyundai, Peace Corps, M&Ms, Starburst, Twix, Energizer, Campbell's Soup, Fisher Price, Uncle Ben's, Xerox, Prudential

    • Young & Rubicam

      Jan 1994 - Jan 1995
      Associate Creative Director

      A rather tranquil time. I hated it. Accounts: AT&T (new products) Jr. Mints

    • Grey

      Jan 1995 - Jan 1997
      Group Creative Director

      Managed a Creative Group of 18Clients: Red Lobster, Olive Garden, Budweiser Special Projects, 3M, Proctor & Gamble Foods

    • Lois

      Jan 1997 - Jan 1998
      Executive Creative Director

      Managed a Creative Group of 16Clients: Crowne Plaza Hotels, Midori Liqueur, Beefeater Gin, Olympus, Disney Home Videos, WebAssured

    • Bozell

      Jan 1998 - Jan 2000
      Group Creative Director

      Managed a Creative Group of 4 teams (8 people)Clients: Excedrin, Excedrin Migraine, Bahamas Department of Tourism, Verizon Wireless, Milk Board (”Got Milk?”)

    • Gotham

      Jan 2000 - Jan 2003
      Creative Director

      Got to pitch Diet Coke (didn't get it). Got to pitch Diet Coke again (didn't get it). Got to pitch Diet Coke again, again. (didn't get it). Did I mention I hate Diet Coke? (Loved the agency, though.)Accounts: Fidelity Online Trading, Lindt Chocolates, Pfizer Pharmaceuticals

    • SK+G

      Jan 2003 - Sept 2010
      Group Creative Director

      Co-Managed a Creative Department of 40+ writers, designers, art directors, producers. Devised and implemented integrated campaigns leveraging social, mobile, digital and traditional platforms. Clients: NPR, MGM Grand, W Hotels, The Grand Del Mar, Ethel M Chocolates, Montage Hotels & Resorts, NV Cancer Institute

    • PIRCH

      Oct 2010 - May 2015
      Chief Creative Officer

      Created and grew the brand Pirch, a revolutionary retailer named by Forbes as one of “America’s 100 Most Promising Companies” 3 years running. Devised/implemented marketing initiatives across relevant media platforms including in-store communication systems, winning 9 global awards for "Best-in-Class” branding.

    • Alchemy Branding Studio

      Jan 2015 - Mar 2019
      Executive Creative Director

      Alchemy transforms businesses into brands by developing platforms that resonate on an emotional, visceral level with targeted consumers. Our fully integrated campaigns span the entire spectrum of today's media landscape, from social and mobile to digital and traditional outlets.Clients include Pirch, SubZero-Wolf, KitchenAid, Viking, Thermador, Miele, Gaggenau, Dacor Lynx, Toto, Duravit and more.

    • Hooray Agency

      Mar 2019 - now
      Creative Director

      Co-Conspirator. Word Custodian. Faithful Servant to all those who believe Advertising saves. (A fringe group, perhaps, but worthy-ish nonetheless.)

  • Licenses & Certifications

    • Anti-CPR