Karen Singh

Experience

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  STMicroelectronics

  Jun 2018 - Nov 2018

  Business Analyst Intern

  - Providing data visualization dashboards using tools like Tableau and Power BI.- Increased the processing speeds of the Master filing system by 30% using VBA and macros.- Efficient reporting to business units and senior management on product and performance measures.- Hands-on experience in Oracle database with the duty to backup and maintain data for the assigned department.

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  Paxcom India (P) Ltd - A Paymentus Company

  Nov 2018 - Jul 2022

  Ecommerce Manager

  - Managed 5+ accounts, optimizing PPC campaigns for higher ROAS and aligning strategies with brand objectives.- Oversaw Catalogue Management, enhancing listing quality and implementing SEO strategies for 500+ listings.- Managed "CadburyGifting.in", overseeing new product listings, inventory, website optimization including SEO and layout enhancements, resulting in a 20% reduction in website load time.- Led a team of 3 members, providing precise insights and guidance to drive brand success. Show less

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  Teikametrics

  Jul 2022 - Sept 2023

  Account Manager

  - Managed PPC for 12+ accounts, driving a net MRR of $40,000 by aligning campaigns with business objectives, improving customer satisfaction, and minimizing churn risk.- Played a key role in testing a SaaS tool for AI-driven bid adjustments, successfully implementing the model across accounts. This resulted in a 25% reduction in CPC and a 45% improvement in visibility metrics.- Increased retention rate of high-risk clients by 15% through strategic planning, daily communication, goal redefinition, and consistent reporting to proactively reduce churn.- Contributed to upselling additional services, including DSP and creative development, resulting in a 10% (approx.) increase in net MRR.- Demonstrates hands-on experience with Helium 10, brand analytics and Teikametrics tool to conduct market research, and enhance overall campaign effectiveness.- Took the initiative to lead the Party Planning Committee, organizing the team’s first-ever in-person meet, fostering collaboration, and strengthening team bonds in a memorable and impactful event. Show less

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  1DigitalStack.ai

  Sept 2023 - Feb 2025

  Senior Account Manager

  - Managed PPC for a portfolio of 4 high profile clients managing budgets of $200-$5M per month, delivered and prepared strategies for new and existing customers for Amazon, Walmart & Flipkart and identifying services based on each individual needs, resulting in 20% increment in retention rate.- Achieved 22% increment in Ad sales by implementing strategies across ads and delicate use of promotions and pricing strategies resulting in increment of profitability by 35%- Proficient use of tools like Helium 10 and Brand Analytics for Keyword research, competition analysis, understanding category trends, price tracking etc. and providing valuable insights for listing optimizations and SEO. Show less