Monike Martins

Experience

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  Google

  Jul 2014 - Jul 2016

  After 9 months as a Campaign Specialist at Google Brazil, I stepped up to a more people-active role as an Account Manager (REP), in which I was responsible for generating long-lasting relationships with marketing agencies in Brazil and therefore increasing their clients' budget invested in Google Ads. I was also responsible for hosting and speaking at events and making new sales connections.Main responsibilities:● Supported the REP's supervisor to assist the team with strategic plans and training - improving the team results/goals;● Supported and managed digital marketing and advertising agencies in my pipeline: strategic calls, face-to-face meetings and events to generate sales (Google Ads investment);● Managed and spoke at events for clients, new clients, and prospects to engage with Google Ads Tools;● Managed strategic weekly meetings with Google's clients (B2B) and agencies' clients (B2B2C) - focus on Google Ads strategy or upsell; ● Delivered training for agencies and new employees (providing quarterly Google Tools trainers and how to increase KPIs); ● Developed and monitored strategies for Google AdWords campaigns (B2C) of over 300 accounts per quarter - Achieving over 125% of the targets;● KPIs and Results Report: Quarterly analysed results, spotting weaknesses and suggesting improvements;● Salesforce CRM: Updated customer data and rapport. Show less I started my Digital Marketing journey by joining Google Brazil (TTEC) - ETO Team. I was responsible for supporting Google AdWords (B2C) customers, helping them create their campaigns efficiently within the platform, providing support for recurring functionality questions, and making a detailed analysis of existing campaigns and Google AdWords upsell.Main responsibilities:● Monitored and assisted Google clients (small and medium clients) with strategies for campaigns (Branding, Performance, Views, and engagement - Search, Display, Shopping, and YouTube), improving their campaigns and engagement with the Google AdWords platform;● Support calls (Inbound and Outbound): monitored their campaigns' performance and advised improvements; ● Conducted strategic meetings with clients in order to suggest improvements in their marketing after analysing their previous performance and data;● Salesforce CRM: Updating salesforce data with the latest rapport. Show less

  • Account Manager Google AdWords (REP) & Team Leader - Google ETO Team | TTEC

    Mar 2015 - Jul 2016

  • Campaign Specialist Google AdWords Sr (CS) - Google ETO Team | TTEC

    Jul 2014 - Mar 2015
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  B2Brazil.com

  Aug 2016 - Mar 2018

  International Strategic Marketing Consultant

  During my tenure as an International Strategic Marketing Consultant, I had the privilege of working across borders, initially in São Paulo, Brazil, from August 2016 to May 2017. After that, I worked remotely from Ireland (from June 1, 2017, to March 2018), collaborating with teams located in Brazil, England and the USA.Main achievements and responsibilities:● People Management: led the marketing team, ensuring deadlines were met consistently and working collaboratively with the planning and development of the platform, service and support.● Support to the sales team: assisting with prospecting, briefing, market research and upselling efforts.● Client relations: conducting regular meetings with clients with a focus on relationship and retention.● Strategic Planning: Developed strategies for digital campaigns, conducted in-depth research on B2B market behaviour, and managed content creation in multiple languages, including Brazilian Portuguese, Spanish, and English.● Campaign Optimisation: Managed campaigns (+100 accounts) in different languages ​(focus on product exportation).● Automation and Efficiency: Created and managed command scripts and script sheets to streamline daily operations and improve workflow automation.● Social Media Management: Distributed social media content and analysed performance (LinkedIn, Facebook, YouTube, and others).● Talent Acquisition and Development: Responsible for hiring and training new talent and fostering a healthy, collaborative, creative, and dynamic environment.Although my position ended in March 2018, the skills and experiences gained during this role have helped shape my career journey. Show less

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  Vistatec

  Jul 2018 - Feb 2019

  Marketing Assistant Intern

  As a Marketing Assistant Intern, I had the opportunity to contribute significantly to the success of the company by actively engaging with multiple departments and taking on diverse responsibilities:● Marketing Strategy Support: Collaborated with the marketing team to implement a variety of marketing strategies, including event planning, digital campaigns, and web page development, ensuring effective execution and delivery.● Sales Team Assistance: Provided crucial support to the sales team by addressing internal tools and technical issues, facilitating streamlined operations.● Process Optimization: Played a key role in developing and optimizing tools and processes for the Marketing department, enhancing efficiency and productivity.● Cross-functional Collaboration: Worked closely with the sales team to drive internal improvements, revamp webpages, and organize successful events, fostering stronger collaboration between departments.● Internal Marketing: Assisted the HR department in internal marketing initiatives, such as organizing employee motivational days and creating informative company flyers and banners.● Website Development: Undertook the responsibility of improving the company's websites, including Vistatec, VTQ, and Think Global Forum, ensuring a strong online presence.● Event Coordination: Managed RSVP sheets and provided essential assistance for Marketing Events, ensuring seamless event planning and execution.● Data Management: Maintained up-to-date records by updating Salesforce data and managing Asana tasks, contributing to efficient project tracking and management. Show less

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  QZebra

  Feb 2019 - Mar 2020

  Co-founder and Innovation Director

  At QZebra, our mission was to deliver the best of the digital age and innovation. Our dedicated team was a group of creative professionals who specialised in communication and innovation.During our tenure, we gained extensive experience in crafting and executing strategies that drove success. Our focus at QZebra was on assisting companies and brands in achieving their goals. We collaborated with both startups and established corporations seeking to enhance their brand presence.Our services encompassed a wide range, from creating brand identities to refreshing existing ones. Moreover, we extended our support to established brands by aiding them in developing new products, services, or content. We also improved their marketing strategies and encouraged innovative thinking outside the conventional norms. "Level Up Without Fitting In."Our values of Creativity, Integrity, Innovation, and Quality were the driving force behind our work. During this period, we helped our clients to succeed in every project.Though my journey with QZebra concluded in March 2020, my dedication to innovation and creativity remains an integral part of my professional ethos. Show less

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  The Global Interview

  Feb 2019 - Dec 2021

  Managing Editor | Website Development and Content Management

  As a key contributor to The Global Interview, I played a pivotal role in curating and delivering the latest news and insights directly from influential creatives, leaders, and thought leaders.Key Responsibilities:● Website Development and Social Channels: I spearheaded the design and development of the entire website and managed our presence on various social media channels.● Content Planning and Editing: I meticulously planned, edited, and proofread all interview content before publishing it on the website and in magazines.● Social Media Strategy: I devised a comprehensive social media content strategy and scheduled posts using platforms like Buffer and Later.● Content Optimisation: I regularly reviewed and optimised website content, utilising insights from Google Analytics data, to enhance user engagement and experience.● SEO Enhancement: I focused on improving SEO by strategically optimising keywords, resulting in increased visibility and traffic.● Networking: I actively engaged with entrepreneurs and business professionals to secure interviews for the website, expanding our network of contributors.● Strategic Planning: I played a vital role in organising and strategising key actions to drive the project's growth and success.While with The Global Interview, I contributed to the platform's growth (75% of SM followers growth year-on-year across multiple platforms) and played a pivotal role in maintaining a high content and user engagement standard. Show less

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  The Virtualment

  Feb 2022 - now

  Founder and Project Manager

  As the driving force behind The Virtualment, I help entrepreneurs and businesses worldwide streamline their operations, enhance productivity, and achieve sustainable growth. With over a decade of experience in project and team management, digital marketing, and content creation, I bring a personal commitment to every project while leveraging a network of skilled freelancers to provide tailored, scalable solutions.Key Services:• Project & Team Management: Efficient coordination of tasks and resources to ensure your projects are delivered on time and within budget.• Web Design: Crafting custom, user-friendly websites that align with your brand and enhance user engagement.• Graphic Design & Canva Templates: Developing compelling visuals and branded templates to elevate your digital presence.• Audio & Video Editing / Animation: Enhance your content with polished editing and animations, which are ideal for social media, YouTube, and promotional campaigns.• LinkedIn Optimisation: Creating impactful LinkedIn profiles to boost your visibility, attract your target audience, and strengthen your professional presence.My approach is client-centric, combining innovative, AI-driven solutions with practical strategies to help you focus on what matters most—growing your business. Whether you're looking to optimise your team's productivity, enhance your online presence, or streamline your operations, The Virtualment is here to support your success.Ready to explore how I can drive your business forward? Book a free 1:1 consultation via Calendly or visit thevirtualment.com for more information. Show less

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  Institute Of Ai Studies

  Nov 2023 - Nov 2024

  Project Manager

  Project Manager at the Institute of AI Studies, directly supporting the Founder as her virtual assistant. Managed multiple concurrent projects with a critical focus on process optimisation, stakeholder relations, and efficient project delivery.Key Responsibilities:Project Management:● Systematically managed multiple concurrent projects● Implemented process optimisation using Notion and Microsoft Planner● Developed tracking and reporting mechanisms● Detailed weekly and monthly performance reportsPodcast Project Coordination:● Managed 'Chatting GPT' podcast technical infrastructure● Designed podcast landing page wireframe● Coordinated developer timelines and budgetary constraints● Handled podcast episode editing, scheduling, and link distribution across platformsDigital Marketing and Content Management:● Created targeted email marketing campaigns and onboarding automation via SendPulse● Scheduled social media content on LinkedIn and Metricool● Managed YouTube and Vimeo channel content uploads● Maintained and updated Linktree with relevant links● Designed marketing materials using Canva ● Maintained website insights and course page up-to-date (Webflow)Event and Stakeholder Management:● Organised LinkedIn and MS Teams event pages● Managed live sessions, chats, and post-event communications● Maintained relationships with stakeholders and alumni● Handled event promotional materials and presentation editingResearch and Administrative Functions:● Conducted strategic market research● Applied for Irish e-Tenders contracts● Created and maintained administrative tracking sheets● Automated workflows between Webflow and SendPulseTools used:● PM: Notion, MS Planner & To Do● Marketing: SendPulse, Metricool, LinkedIn, Linktree, Repurpose.io● Content Creation: Canva, Webflow, Riverside● AI: ChatGPT, Perplexity, Claude, Gemini● Productivity: Tango, Loom, Fathom, Otter.ai, tl;dv● Comprehensive Microsoft 365 and Google Workspace utilisation Show less