Isabelle Morin

Experience

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  Centre de Villégiature Jouvence

  Jun 2010 - Dec 2012

  Camp Counsellor

  • Host corporate and academic events according to visitors’ interests.• Improvise and adapt when the weather isn’t perfectly right

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  ERPi - Éditions du Renouveau Pédagogique Inc.

  Jan 2011 - Apr 2011

  Marketing Coordinator - College & University department

  • Participate in the elaboration of the promotional campaign• Coordinate website integrations and ERPI microsites’ updates• Organize ERPI’s presence at Spring conventions

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  Université de Sherbrooke

  Sept 2011 - Dec 2011

  Communication Agent - Information & Recruitment

  • Manage the promotional tour for 50 schools in the province • Present the university’s academic programs at career fairs• Prepare and present conferences on offered programs and their advantages

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  Bob l'agence

  May 2012 - Aug 2012

  Digital Coordinator

  • Perform strategic research for clients • Create content for clients’ social media channels and websites• Coordinate content creation mandates• Manage paid advertising while tracking performance

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  Communimed Inc.

  Apr 2013 - Jul 2013

  Bilingual Coordinator

  • Develop the strategic plan to recruit hundreds of clinics throughout the country• Present the company’s signage program in medical trade shows

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  Bang Marketing

  Jul 2013 - Mar 2014

  Digital analyst & copywriter

  • Elaborate social media strategies for the agency’s clients• Create, translate and adapt content for clients’ social media channels, websites, newsletters and blogs• Create content for the agency’s weekly newsletter

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  Cossette

  Apr 2014 - Nov 2017

  Account Executive

  • Coordinate strategic planning, creative development and production of 360 campaigns, all while defining budgets & timelines and keeping them on track.• Understand & track clients’ business objectives while creating a strong relationship• Ensure brand campaigns’ strategic alignment and develop creative briefs• Gather campaign results to optimize through post-mortem processClients : General Mills, Liberté, VIA Rail Canada, Alliance de l’industrie touristique du Québec, Télé-Québec, Vachon, Fondation des Canadiens pour l’enfance, Musée McCord, Home Depot, Les Aliments M&M, Procter & Gamble, Comité olympique canadien Show less

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  BRP

  Dec 2017 - now

  • Develop marketing initiatives to shift perceptions about Can-Am's brand identity • Manage the media campaign's development and ensure each channel's message and objective are aligned to the consumer’s journey (awareness, consideration, purchase)• Manage the yearly product launch go-to-market plan & deployment, product photo and video shoot and production of content aligned to brand image.• Constantly optimize content to better fit targeted audiences’ psychodemographic attributes• Supervise content production (CRM, website, social, campaign, shows & events, dealer marketing) and ensure consistency with brand image• Track budgets, timelines and performance to ensure success of business objectives Show less

  • Process Innovation Manager - Global Brand Strategy & Innovation

    May 2023 - now

  • Global Brand & Content Manager - Can-Am Off-Road

    May 2022 - May 2023

  • Sr Global Brand Marketing Specialist - Can-Am On-Road

    Sept 2021 - May 2022

  • Global Brand Marketing Specialist - Can-Am On-Road

    Mar 2020 - Aug 2021

  • Global Brand Marketing Coordinator - Can-Am On-Road

    Dec 2017 - Mar 2020