Elizabeth (Wint Kay) Khine

Experience

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  CB Bank (Co-Operative Bank Ltd.)

  Jul 2017 - Nov 2019

  Product Associate

  As a seasoned Product Associate, I have a proven track record of successfully overseeing end-to-end product launches with a strategic approach. Through meticulous planning, in-depth market analysis, and fostering cross-functional collaboration, I played a pivotal role in achieving a remarkable 70% increase in CB Bank’s card portfolio size (credit, debit, and prepaid) and a 30% rise in overall portfolio usage by 2019.One of my key accomplishments was spearheading the development of an advanced Electronic Direct Mailing system and collaborating with partners to establish online applications and registration platforms. This initiative significantly enhanced CB Bank's promotional communications capabilities and elevated the user experience for clients.Additionally, my role involved designing and executing impactful usage and acquisition campaigns in Myanmar, including the successful organization and management of CB Bank's 2018 FIFA World Cup campaigns. These campaigns not only drove a substantial increase in card usage but also proved to be instrumental in achieving successful product marketing strategies.I am passionate about driving results, fostering innovation, and creating impactful solutions that drive business growth. If you are seeking a dedicated professional with a proven ability to deliver tangible results in project coordination and product development, I am excited to connect and explore potential opportunities for collaboration. Show less

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  Yoma Bank

  Nov 2019 - Jun 2021

  Product Manager

  At Yoma Bank, I successfully led the end-to-end delivery of card products and related systems, leveraging agile methodologies to drive seamless execution and measurable impact. By streamlining operations and processes, I achieved significant outcomes, including increased efficiency, reduced errors, faster turnaround times, enhanced customer satisfaction, and cost savings.Key contributions included:- Driving Innovation: Conducted in-depth business analysis and collaborated with the development team to co-author a comprehensive requirements document, facilitating the successful implementation of a robust card management system.- Strategic Leadership: Leveraged competitor analysis and data-driven insights to identify growth opportunities, develop actionable strategic roadmaps, and secure Board approval for impactful initiatives.- Delivering Results: Spearheaded initiatives such as partnering with Mastercard and revamping the bank's transaction product portfolio, driving increased usage, enhanced customer engagement, and revenue growth. Show less