Phoebe B.

Experience

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  NEOPROMO FZ LLC

  Feb 2014 - Jun 2016

  Marketing Executive

  Print magazine:• Develop strategic partnerships with major organizations and key players relevant to Islamic finance • Sign official agreements and MOUs.• Monitor media partnerships which are developed by marketing coordinator.• Monitor all ads which are published in the magazine.• Attend and cover events; ensure our participation• Engage with the people during the event by having proper branding, magazine distribution, selling subscriptions etc.• Engage on social media platforms on a daily basis, and identify people/brands to collaborate with.• Meet with potential clients to advertise in the magazine/website and offer them 360 marketing solutions.• Share weekly status reports with the whole team and do weekly meetings to keep them up-to-date about the marketing activities.• Ensure that the weekly e-newsletters are being sent out to our database.• Come up with creative marketing campaigns (in the magazine, website, e-newsletters to drive traffic and increase our loyal readers) – at least once per month.• Marketing collaterals: coordinate with the designer and editor on marketing material (backdrops, roll ups, full page ad, web banner etc.)• Networking and PR events• Prepare pitches and presentations in collaboration with the designer.• On-site management Manage and Mann the booth at the events we partner up with. Sell subscriptions during events. Collect business cards Engage directly with them on our social media platforms Follow up with people after the event and send an email.Events’ Management:• Organize yearly summit with an award ceremony• Plan a proper marketing campaign and execution strategy• Sell sponsorships for each event• Conduct and reporting system • Builds market position by locating, developing, defining, negotiating, and closing business relationships. Show less

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  NUEVA MELT WATER DMCC

  Aug 2016 - Nov 2017

  Trade Marketing Executive for GCC

  • Develop and manage targeted marketing campaigns, media strategies, digital and other activities/events/initiatives aimed at promoting the brand and products both in Dubai and internationally. • Manage the budget of the Marketing function and present regular reports on expenditures as required by the Managing Director/ Financial Director. • Responsible for creative development, management, and analysis of all digital display campaigns. • Responsible in managing the agency/ promoter’s employees. • Driving brand awareness across various categories and products.• Attending and presenting at trade shows and events on behalf of the business. • Coordinating the creation and delivery of marketing materials and content. • Reporting on data and industry trends relating to trade categories. • Creating trade marketing plans for individual products and products ranges. • Arranging promotional events – sampling – Key Account Promotions• Work with various UAE departments DED, DM and ESMA for Approvals etc• POSM development – execution reports• Manage the Social Media • Communicating with clients – Sales team Show less

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  Keralty Philippines

  Nov 2019 - Oct 2021

  Marketing Specialist

  • Development, coordination, execution and measurement of marketing activation off-line programs for users, corporations, doctors and the community at corporate and clinic level including; Events and presentations at the clinics, malls, educational institutions, corporations Presence in business or medical conference, trade fairs, etc. User promotions including discounts, giveaways, packages Internal corporate events. • Coordination of all marketing activities inside the malls, including advertising, presence in events and flyering inside malls. • Plan promotional campaigns and negotiate advertising contracts with various media outlets to build brand awareness.• Supports in all required marketing activities and processes.• Development and control of the assigned marketing budget.• Liaising between the marketing department and upper leadership• Overseeing the marketing department’s individual projects Show less

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  Bureau Veritas Group

  Oct 2021 - Jun 2024

  Marketing Specialist

  Monitor, evaluate, and analyze local market trends and activities within the Philippines and also within the SEA region Define and develop marketing strategies for new & existing services development for both BrandAwareness & Lead Generation by working closely & coordinating with key stakeholders eg. MarketingAnalyst who supports in data gathering and analysis from several existent intelligence sources andconsolidation of Market Trends, Customer Monitoring, clients Annual report consolidation, MarketBusiness Development Heads & SEA & Country Leadership Team Implement and support local marketing strategy within Philippines & to champion country level specific strategies  Manage introduction and development of operational marketing tools (SalesForce Pardot Campaigns & Web communication) Develop & manage content factory (Social Media posts, Brochures, Presentations, Videos etc.) Monitor & manage monthly country website update with case studies, new services, trainingannouncement, campaigns ROI etc. Coordinate sales success stories reporting within Philippines e.g. “Monthly Newsletters” To support and coordinate sales and marketing regional meetings To liaise & interact with Marcom community on regular basis to ensure alignment and discipline creating awareness of BV Brand. To use google Analytics and google trend to support lead generation, SEO Show less