Tea Linwei Shao, PMP, CSM

Experience

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  Zhejiang Daily Press Group Co., Ltd.

  Aug 2011 - Sept 2011

  Journalist Intern

  • Covered breaking news and interest pieces in Hangzhou, China. • Published dozens of reports, some of which were on the front page and reproduced by other well-known media outlets.

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  Nepal Volunteers Council

  Jul 2012 - Aug 2012

  International Journalist

  • Conducted field reporting in Kathmandu, Bhaktapur, and Phokara.• Interviewed the Head of International Relations and Head of the Environment Department of Kathmandu Metropolitan City, accomplishing two in-depth reporting projects on environmental problems and the status of Nepalese NGOs.

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  XInhua News Agency

  Aug 2012 - Mar 2013

  Journalist & Editorial Intern

  • Published news releases in business, politics, culture, tourism, and art.• Covered major press conferences such as the Marine Economic Development Conference and the Asia-Pacific Transition Forum’s Cross-strait Development Conference.• Posted breaking-news updates on the official Weibo of Web China.

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  FROMzine

  Sept 2013 - Apr 2014

  Editorial & Social Media Intern

  • Conducted research for articles on cultural differences between the U.S. and China.• Created both the print and digital versions of the “Calendar” event column.• Maintained the social media profile of FROMzine on sites such as Weibo, Facebook, and Twitter.

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  Freie Universität Berlin

  Apr 2014 - Jul 2014

  Research Assistant

  • Assisted with a comparative research project on online communication, media agenda-building, and political mobilization.• Engaged in research on NGOs in the U.S., UK, Germany, and Switzerland regarding their food safety problems (relevance check and data analysis).

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  Chihuo Inc

  Mar 2015 - Jun 2018

  Regional Manager

  • Launched and established the DC branch, driving demand generation efforts and developing sales enablement tools, including media kits, case studies, and one-pagers. • Provided integrated marketing consulting services to local businesses encompassing photography, graphic design, print collateral, and management of the website, social media, and third-party platforms, expanding clients' brand awareness and customer reach.

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  Washington Chinese Daily News

  Oct 2015 - Jun 2016

  Journalist / Marketing Specialist

  • Curated local content in the DMV area and published community news across various media platforms.• Assisted the Sales team in surpassing the KPI growth targets and customer acquisition/retention goals.

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  Live! Casino & Hotel

  Jul 2016 - Dec 2023

  Marketing Program Manager

  • Led a team of up to 30 reports, overseeing marketing planning & execution and 50+ monthly projects spanning events, promotions, advertising, F&B, hotel, retail, entertainment, and public relations to drive revenue growth.• Conceptualized loyalty marketing programs and campaigns; executed event logistics and multi-property marketing plans across public releases, direct mail, email, website, social media, and paid advertising channels, approving creative and messaging that align with the brand standards and guidelines.• Managed a $2M+ annual departmental budget and P&L, streamlining operations and processes to enhance efficiency and ensuring projects were completed on schedule and within budget.• Created and implemented go-to-market strategies, positioning, and messaging for tapping into new markets, generating $200M+ annual revenue and increasing the market share. • Collaborated with cross-functional teams internally and externally on all aspects of branding strategies, media planning and buying, creative assets, content development, collateral materials, marketing channels, translations, digital analytics, reporting and presentation.• Architected regional community outreach programs, events, and partnership initiatives in the Asian market, managing $230,000 in sponsorship funds within one year. Show less

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  Akai Tori Vienna

  Nov 2022 - Feb 2024

  Co-Owner / General Manager

  • Managed end-to-end talent acquisition processes, building high-performing FOH teams and facilitating onboarding and training.• Led the full lifecycle of new and seasonal offerings, from ideation to launch, developing communication strategies, schedules, and budgets that boosted net sales by 50% within one month.• Collaborated with vendors to source materials and negotiate purchasing agreements, ensuring optimal quality and cost-efficiency while maintaining strong supplier relationships. Show less

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  Ocean Shack Arlington

  Nov 2023 - now

  Co-Owner / Head of Marketing & Program Management

  • Launched and positioned two emerging restaurant brands by driving end-to-end programs, earning media coverage and recognition as one of Eater DC’s “15 Hottest New Restaurants Around D.C.”.• Crafted and implemented business strategies and marketing plans, including weekly specials and events, happy hours, and seasonal offerings, driving a 57% MoM revenue growth. • Developed and executed social media and digital marketing campaigns, growing Instagram and TikTok following by 25k through targeted content creation and influencer collaborations.• Spearheaded B2B and community partnerships, such as local festivals and F&B programs, resulting in a 20% rise in foot traffic and enhanced brand visibility. Show less

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  Quickway Japanese Hibachi

  Oct 2024 - now

  Project Manager

  Oversee e2e delivery of a portfolio of projects to expand a fast-growing restaurant brand, targeting ~200 locations in the Northeast region by 2029.