Alex Lai

Experience

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  Elite FX Trading Institute

  Feb 2015 - Mar 2018

  Founder and CEO

  -Oversees and managed a fund size of 7 figure AUM, funded solely from online platforms. -Provided foreign exchange education to communities of members via online webinar, podcast and video. -Managed to grow a community of investors and foreign exchange traders on Telegram and Discord from scratch to 16, 000 database in 2 year time.-Led one of the top active group in the Foreign exchange niche with top traders from around the world.

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  FXPRIMUS

  Aug 2015 - Aug 2016

  Introducing Broker

  -Introducer broker-Affiliate marketer-Manages investment vehicle using Percent Allocation Management Module (PAMM)-Maintain close relationship with clients and brokerage firm.

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  CIMB

  Sept 2015 - Aug 2016

  Intern
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  RhinePro Window Film Specialist

  Jun 2017 - Feb 2018

  Marketing Consultant

  Oversees overall sales and marketing flow from offline and online operations.-Sales funnel creation-Activation of offline database-Digital Marketing-Media Ads Buying-Copywriting-Leading a team of marketers to ensure goals are achievedwww.rhinepro.com

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  Elite Consultancy

  Jan 2018 - now

  Founder & CEO

  Oversees an agency of digital marketing solely serving the Food & Beverage industry.Selected Accomplishments:-Managed to grew franchisee and licensee of several renowned F&B brands from single outlet to various locations across Malaysia.-Serve some of the top brands of different cuisines such as Middle East, Chinese, Western, Fusion and etc..-Help increased traffic of F&B outlet to 4x fold via social media marketing and guerilla marketing. -Managed a team of influencers from several social media platforms to help garner awareness for F&B outlets.-Managed team of creative and professional marketing individuals ranging from design, production and PR.www.eliteconsultancy.asia Show less

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  Noble Boutique Office

  Jan 2020 - Dec 2022

  Head Of Marketing

  Oversees operation related to marketing and business development in the family office serving High Net Worth Individuals(HNWI)-Formulate strategies and marketing flow to help in client acquisition. -Connecting and raising funds from family across Malaysia and internationally that requires trust, tax and investment services.-Manages the public relation and communication of NBO with other sophisticated investors as well as high net worth individuals(HNWI)www.noble-boutique.com Show less

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  Food Hero to Doorstep

  Mar 2020 - Jan 2021

  Co-Founder

  Oversees and is responsible for a fast-growth startup F&B company to serve customers across Klang Valley with strong USP of 24 hours delivery. -Negotiating with seafood and grocery distributors and wholesalers. -Setting up a team of digital marketers to launch a brand new full scale e-commerce company on the first day of Malaysia's Movement Control Order (MCO) 18th March 2020-Managed to successfully acquire more than 20, 000 databases of customers in just 6 months. -Using arsenal of digital marketing skills to serve customers across the whole Klang Valley.-Managed to bring in millions of traffic via social media through content creation. Show less

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  CK Health Plus

  Dec 2023 - now

  Chief Executive Officer

  Wholly owned by EUDA HEALTH HOLDINGS, a Nasdaq Listed Company