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Marina Lu

Marina Lu

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  • Timeline

  • About me

    Strategic Marketing Manager

  • Education

    • Shanghai University of Finance and Economics

      2007 - 2009
      Master Economics Top 5%

      Activities and Societies: Research Associate at Institute of Advanced Research of SHUFE Entitled to start Master program without exams. Excellent Graduate Student of SHUFE( 优秀毕业生 Top 5%)

    • Southeast University

      2003 - 2007
      Bachelor Economics Top 1%

      Activities and Societies: Team leader of Student Research Training Program, Mininster of Practice Department of Student Union of Southeast University, Interpreter of China Green Exposition held in Nanjing Top 1 of the department, GPA: 3.83/4.0, GPA for core courses 4.0/4.0, published two journal papers.

  • Experience

    • McKinsey & Company

      Jan 2008 - Jun 2008
      Internship

      Undertook market survey and provided in-depth analysis based on interviews or secondary research data.

    • WTS Consulting (Shanghai) Ltd

      Apr 2009 - Mar 2012
      Tax consultant

      Provided clients ranging from manufacturing industry to construction planning industry with tax advice and strategic tax planning.Financial accounting.Transfer pricing reports.Tax due diligence for M&A.Industry and financial research and analysis

    • ABI Research

      Mar 2012 - Nov 2018
      Senior Analyst

      - Lead research in forecasting and analysis on augmented reality (AR), mixed reality (MR), and virtual reality (VR), wearable devices, mobile devices and accessories, as well as wireless industry. - Conduct market opportunity assessments, including commercial viability of new product, market sizing forecasts and trackers, and technology assessments.- Engage in commercial due diligence for a new venture, M&A, joint venture and ecosystem opportunity alignment. - Advise for partnership evaluation, value and supply chain analysis, etc. - Speaking engagements for customer events, sales kickoffs, and panel sessions. Show less

    • Yanmar International Singapore

      Nov 2018 - Aug 2019
      Regional Market Research Analyst

      Primarily responsible to conduct market research and analysis to provide market information to management and marketing teams of designated Yanmar Group companies in Asia, in order to achieve the regional and local marketing and sales goals and objectives.

    • ST Engineering

      Sept 2019 - Oct 2022
      Strategic Marketing and Business Development

      Identify new opportunities for Business Units of Smart Security and Automation. Develop and review partnership for International Sales. Provide commercial and deal analytics to support business development, solutions and operations team to valuate opportunities and pricing decisions. Support the review of multi-year business plans to achieve strategic vision.

    • Evoqua Water Technologies

      Oct 2022 - Dec 2023
      Strategic Marketing Manager, Asia Pacific

      Responsible for Strategy, Marketing and Growth in the execution of strategy projects.

    • Xylem

      Oct 2022 - now
      Strategic Marketing Manager, Emerging Markets

      Develop and execute comprehensive strategies to drive business growth, enhance brand visibility, and navigate the unique challenges and opportunities presented by diverse and dynamic markets for Xylem's Emerging Markets region of Asia Pacific, China, ANZ, India, Middle East, Turkey & Africa.

  • Licenses & Certifications