John Davis

Experience

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  Callipso Corporation

  Dec 2003 - Nov 2004

  Marketing Product Manager

  Managed development and deploying of voice over internet protocol (VoIP) and toll-free routing service product suite. Collaborated with network operations, marketing and IT/Engineering teams to ensure that product documentation, client use and future developments were tracked, managed, UAT tested, and implemented. • Deployed VoIP enabled product platforms for prepaid enhanced services.• Updated internal systems and process for effective reporting to management.• Redesigned client invoicing system as well as upgrades to network security.• Created several software tools designed specifically to allow better trouble-shoot network service issues. Show less

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  Harte Hanks

  May 2005 - Mar 2014

  Built and led an account management, client services and data analysis team to resolve client experience and retention concerns across a growing $13M+ book of business. Responsible for marketing and sales engagement collateral presentations to aid sales in client ROI and renewal proposals.• Reworked data matching processing and data quality problem solving ability from days to hours. • Initiated marketing demand generation programs to achieve sales growth targets and renewal rates.• Managed both pre/post sales client services and fulfillment within regulatory and finance guidelines.• Created new processes and KPIs to track client experience and quality achieving a 53 Net Promoter Score (NPS) score for overall client satisfaction and corporate SLA goals.• Completed competitive landscape analysis, granted signing authority, set product pricing and proposal creation.• Work with the Quality and Validation, Sales, and IT/Eng. teams to develop test strategies and review test artifacts. Show less Product Owner to Engineering/Database agile team for product artifacts and product requirement documentation to ensure identified client pain-points needed functionality was developed and deployed. Acted as the subject matter expert (SME) for sales, marketing and finance teams for all product questions, training, and documentation.• Expanded database architecture and BI product suite from 250K locations to over 4.7M via MDM• Authored HIPPA regulations and customer specifications and their impact on design parameters (i.e. marketing, clinical, regulatory, sales, quality, IP)• Created product roadmap via master data management (MDM) structure and data governance.• Define the system interface specifications and ensured API integration across several ERP/CRM brands.• Collaborate with Product Marketing on solution definition, prioritization, business goals and strategy realization.• Organized product designs and future business development achieving double-digit revenue growth. Show less Managed a $18M book of business for BI data products and services from account acquisition to yearly subscription renewals. Collaborated with outside sales and marketing teams on product promotions, client need surveys and discovery to fuel quarterly business reviews. Conducted client training and acted as the primary point of contact.• $18M+ in subscription renewals from four Fortune 500 clients over three years.• Leveraged QBRs and MROI studies to ensure on-going client subscriptions.• Expert trainer delivering both on-site and on-line training sessions for end-users.• Addressed client escalations and concerns as the single point of contact for the client. Show less

  • Director of Client Success

    Apr 2012 - Mar 2014

  • Content Product Manager

    May 2008 - Apr 2012

  • Senior Account Manager

    May 2005 - May 2008
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  Aberdeen Strategy & Research

  Mar 2014 - May 2016

  Director, Data Strategy

  Directed the development, budgeting, and product marketing of a B2B suite of data and analytic products. Collaborated with Operations and Finance on $2M+ budget for primary, secondary research and third-party subscriptions. Managed a collaborative team charged with executing company goals, product strategy and integrating customer needs into future product development.• Implemented master data management (MDM) and PMP methods to create golden records, formal ETL processing and data governance across entire product suite for improved BI and reporting capabilities. • Managed internal processes and third-party data subscriptions to ensure data quality and data analysis.• Ensure program and portfolio management to help plan strategic goals and manage risk.• Created competitive analysis and discovered industry trends to fuel updates, roadmaps and BI reporting.• Created data governance for quality, email validation processes and product KPIs.• Facilitate design workshops and ongoing interaction with key stakeholders to determine product requirements. Show less

• 

  FTD

  Jul 2016 - Nov 2019

  Manager, Product Data Management

  Managed eCommerce team responsible to deploy all products across eight brands optimized for search/SEO, mobile, PLA, email and social media channels. Implemented LEAN, PMO and data management policies resulting in a 6% performance increase YoY and higher levels of product quality. Lead cross-functional teams coordinating with IT/Engineering to create product requirements and user stories for Agile and Waterfall-based system updates.• Enabled internal technical, merchandising and marketing partners to respond self-sufficiently to data analytic and reporting needs and review issues with Leadership where required.• Created a Center of Excellent for sales tools to leverage golden product records for BI reporting and QA metrics.• Collaborate with technical leadership to resolve technical issues with software engineering disciplines • Collaborate with other process owners on implementing data governance policies and process documentation.• Expanded reporting and data analytics to facilitate strategic business decisions.• Developed several custom marketing tools to streamline operations processes across all brands.• Lead teams for continuous operations processes and process improvements. Show less

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  Insight Global

  Jan 2020 - Mar 2021

  Project Manager

  Successfully completed the project management for the User Acceptance Testing (UAT) of the Adobe Analytics Reimplementation program coordinating the identification and testing of sales and marketing variables across several downstream systems, databases and processes across impacted corporate and divisions marketing teams. Additionally, collaborated on cross-functional teams on data privacy process optimization and consent management projects.• Identified as a key leader for formal signoff on critical UAT pathway for marketing lead forms and data flows.• Coordinated meetings, training sessions and the creation of software tools and best practices to implement UAT.• Several ad-hoc projects to ensure lead data flow and process documentation from 3rd party vendors and systems.• Optimizing the corporate IRR data privacy process to remove manual touchpoints and email communication issues. Show less

• 

  ThermoFisher Scientific

  Mar 2021 - Apr 2023

  Product Manager, Audience Management

  Working with Corporate and Divisional Marketing Teams across several projects and programs to activate prospects and audiences across several marketing channels to ensure that the right message is delivered to the right customer at the optimal moment in their preferred messaging channel for their buying cycle or journey.• Incorporating the latest technologies and processes to stitch together a unified customer profile that accounts for interactions and triggers made by a customer or prospect across email, web, social and display channels.• Developing processes and procedures to leverage 1st Party and 3rd Party data to form a unified customer profile to create real-time audience segmentations that will automatically present the customer with a pre-determined message based on their real-time interactions. • Helping to lead programs with internal teams to orchestrate those real-time segmented messages into a series of 1:1 journeys that are customer specific and personalized to their current actions, their account prioritization and purchase history. Show less

• 

  Pens.com

  May 2023 - now

  Director, Global Product Data Management

  The Director, Global Product Data Management will use their strong technical background to own and overhaul the in-house and vendor product set-up process through thorough evaluation of workflows, the PIM tool, and data feeds to improve efficiency and accuracy. He/she will inspire, engage, and manage the workload for a multi-national team that supports product set-up for 22 countries throughout North America, Europe, and Australia and New Zealand (APAC). This role will serve as the PIM product manager/owner, responsible for developing the product roadmap and severing as the liaison between Product Development, NPI Testing, Merchandising, Customer Care, and Technology. Additionally, the Director, Global Product Data Management, will be responsible for managing the product review process. Ultimately, the Director, Global Product Data Management is directly responsible for leadership, data integrity, and optimal workflows for the entire National Pen product portfolio.Primary duties and responsibilities include: 1) Own, overhaul, and continually optimize new product set-up process for both in-house and vendor products, and improve maintenance and update of existing system data. 2) Serve as product owner for PIM tool and partner with Technology to optimize as needed. and 3) Coach and develop Product Data Management teamNational Pen at Pens.com was created for and inspired by small businesses. Serving 23 countries worldwide since 1966, its customer-facing brand, Pens.com, has provided personalized marketing solutions that help businesses connect with their customers and grow their brands. Pens.com offers a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories, and operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.To learn more, visit: http://www.pens.com National Pen at Pens.com is a Cimpress brand (Nasdaq: CMPR). Show less