Erica Abdnour

Experience

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  Fishman Public Relations

  Jan 2008 - Oct 2008

  Account Coordinator

  I work with franchised companies generating publicity for grand openings, events, and the goings-on of the corporate offices.

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  The Scofield Company

  Jan 2009 - May 2009

  Account Representative

  I do public relations and public affairs for clients such as Christopher House, New Century Bank and Comcast.

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  Sanderson & Associates

  May 2009 - Nov 2009

  Account Executive

  Franchise public relations, generating publicity for First Watch Restaurants, AmRamp, Tasti-D-Lite, etc

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  Velocity Marketing

  Apr 2010 - Nov 2010

  Account Executive

  Responsibilities include implementing advertising initiatives for Chevrolet dealerships throughout Michigan, Illinois, and Ohio

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  Converged Communication Systems & Stratosphere Networks

  Dec 2010 - Mar 2012

  Director of Marketing

  In-house marketing for Converged Communication Systems (CCS), a single-source provider of leading-edge telecommunications solutions and support services for businesses ranging from 5 to 10,000+ employees per location.

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  Ballert Orthopedic

  May 2012 - Jan 2014

  Director Of Marketing And Business Development

  • Spearheads all marketing initiatives including brand redesign, maintaining and improving website, conducting and coordinating on-site meetings with referring physicians, trade show scheduling and representation, and building client relationships in targeted markets in order to gain larger clientele• Accounted for a 20% increase in revenue in September thru December, 2012• Accounted for a 30% increase in revenue January 2013 thru December 2013 over 2012 numbers• Accounted for a 60% increase in direct physician marketing from May 2012 thru October 2013• Managed team of 2 who were responsible for setting up meetings with potential clients, minor social media updates, and assistance during holiday giving. Show less

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  Q1 Productions

  Jan 2014 - Aug 2016

  Marketing Manager

  • Responsible for creating all media content – website, email, and press copy• Management of all active social media accounts – LinkedIn, Twitter, Facebook, YouTube• Facilitates on-site social media campaigns during events focusing on the sports industry and life sciences industry• Create marketing videos distributed through YouTube, emails, and social media accounts• Built 50%+ increase in social media follower generation through Twitter on two different accounts• Helped generate a 60% increase in marketing revenue in 2015 fiscal year over 2014 numbers Show less

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  Traffic Tech

  Aug 2016 - Dec 2016

  Branding and Marketing Manager

  • Maintained all social media accounts, branded collateral, and company culture initiatives• Increased Facebook engagement by 5600%+ and followers by 2500%+ over 30-day period• Increased Twitter engagement by 164% over 30 days• Recreated international marketing collateral using Adobe Suite

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  Vital Proteins

  Jan 2017 - Jan 2018

  Putting the Vital Proteins brand right into the hands of consumers! Responsible for sourcing activation opportunities and managing field marketing team members during activations including sampling demos, street marketing efforts, and local consumer events.

  • Field Marketing Manager

    Sept 2017 - Jan 2018

  • Marketing Project Manager

    Jan 2017 - Aug 2017
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  Tripp Lite

  May 2018 - Nov 2018

  Marketing Campaign Manager

  - Manage brand campaign team - train specialists and coordinators on new marketing initiatives- Design ads and collateral, maintain email database and analytics, implement brand awareness initiatives- Run all product launch campaigns including email blasts, ad spends, social media, newsletter announcements, SEO, website content, and landing pages

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  Ateema Media & Marketing, LLC

  Nov 2018 - Apr 2020

  Director of Content Marketing

  Directed a marketing program to include a bi-monthly dot com and print trade publication with 250,000 distribution and high-profile events featuring restaurants and nightlife. Key accountability to the strategic growth and market awareness of a prestige brand.- Identified and built strategic relationships with Chicago restaurants, attractions, nightlife, and shopping destinations to market their business to tourists, corporate travelers, and locals through digital and print channels. - Planned and managed all social media channels (Instagram, Facebook, Twitter, LinkedIn) and paid social posts, collectively increasing following by 153% and overall impressions by 182%. - Increased weekly e-newsletter subscriber list by 74% over one year. - Directed digital and print bi-monthly publication called Concierge Preferred Magazine. Distributed to 90+ Chicago hotels (distribution 250K). - Managed content, SEO, and design via WordPress for ConciergePreferred.com, PlannerMasterclass.com, Ateema.com, and HTSC.co. - Facilitated high-profile events such as Concierge Favorites Awards, Hospitality & Tourism Summit Chicago, Chicago Planner Master Class, and monthly networking events. - Orchestrated programming, on-site credentials, venue, access, vendors, and all marketing and communication collateral. - Executed marketing initiatives that generated a 16% increase in overall product revenue growth during the first fiscal year. Show less

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  Pat Tillman Foundation

  Sept 2020 - Feb 2024

  Content Marketing Manager

  Directly managed internal team and delivered 3x growth for Shopify store while increasing key performance indicators in a dual social media and email marketing content program. - Orchestrated the activation of integrated, omni-channel paid and organic content marketing strategies on Instagram, Facebook, X (formerly Twitter), LinkedIn, and Email increasing following by 32% and overall impressions by 207% since September 2020. - More than tripled growth of Shopify store increasing annual revenue by 333% (from $45,000 to over $150,000) through strategic website redesign efforts, product development, and data-driven email campaigns.- Created annual marketing strategy for flagship fundraising event, Pat’s Run (in-person and virtual), including email and social media strategy, staffing, on-site activation management, and post-event outreach, contributing to $2.1 million revenue.- Directs email marketing program, managing dozens of segments and automation for a 100,000-person database. Increased overall open rate by 18% and click-through rate by 5% since September 2020. - Launched first-ever company monthly newsletter, distributing to our full database of 100,000, averaging a 22% open rate.- Created first-ever PTF brand book including standardized language and approved design for internal staff use in customer-facing collateral.- Developed post-COVID event plan and turnkey strategy for nationwide Pints for Pat events.- As Culture Working Group Leader (DEI), I developed initiatives to enhance company culture such as professional development workshops, incentive systems, and company-wide inclusivity language refreshes including mission statement and goals. Show less

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  YWCA Metropolitan Chicago

  May 2024 - Nov 2024

  Senior Brand Manager
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  Appraisal Institute

  Nov 2024 - now

  Senior Marketing Manager