
Akhtar Jam
Area Sales Manager

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About me
Retail Sales Manager
Education

G.C University Lahore
2002 - 2004Bachelor's degree
Quaid-e-Azam University, Islamabad
-MBA- Marketing Business Administration and Management, General
Quaid-e-Azam University, Islamabad
2005 - 2007M.B.A(Marketing)
Experience

Bata Pakistan Limited
Jul 2008 - May 2015Area Sales ManagerWorked as Area Sales Manager in Karachi, Lahore, Islamabad, Multan, Faisalabad, Bahawalpur Cities.Store profiling of Flagship, City and family stores.Deep understanding of store operations with managing of store staff.Store inventories with assortment handling.Store VM and retail commercial KPIs- UPT, IPT, sales per SQFT, staff productivity sales per hour.Store profitability, store rental negotiations with landlords.Identification of New store location and new store opening with potential sites.Conversion of own stores into franchise to make it profitable.Focus on bottom line of stores by rent negotiation and reducing store expanse. Show less

Bata Malaysia
Jun 2015 - Jul 2016Area Sales ManagerWorked internationally as a part of exchange programm as Area Sales Manager in Bata MalaysiaSuccessfully manage 12 retail stores in Kuala Lumpur, Malaysia.Grow Flagship retail stores turnover +12% YOY.Manager a retail operation team of 12 store managers with sales staff to active high turnover.Increase sales by motivating sales staff by introducing incentive schemes for overachievement of turnover.Merchandise reclassification of stores as per consumer profile.

Bata Pakistan Limited
Aug 2016 - nowOverall merchandise planning of all company channels- Retail, wholesale, Franchise and E Com.Managing a team of 18 team, with planning of buying of finished goods from own factories and global buying from China.Major KPIs- Turnover, Gross margin, stock turn.to buy finished goods inventory with right pricing to right retail stores with right quantity.MFP- Merchandise Financial Planning to grow business with double digit growth plan.To improve stock turn, with optimal stock level with right store clustering for retIl network of 450 retail stores. Show less Overall responsible Mens group collection buying. From product development to shelf.Global buying from Europe and China and locally developed for mens dress, casual and lifestyle and contemporary collection.Collection architecture development, liaison with global and regional product team to develop shoeline for Pakistan market. KPI- product development to store shelf, newness to shoeline, product innovation, success product rate.Win mens group shoe market with latest trend to the stores. Show less
GM Retail Sales
Aug 2024 - nowChief Merchandising manager
Oct 2020 - Aug 2024Collection Manager Mens Group
Aug 2016 - Sept 2020
Licenses & Certifications

ADVANCE STORE OPERATIONS CERTIFICATE
Bata SingaporeSept 2009- View certificate

Building a Leadership Development Plan
SkillsoftMay 2023 
Developing Future Leaders
Lahore University of Management SciencesJun 2019
Digital Transformation Specialist Certifications
Lahore University of Management Sciences
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