
Eng. Asaad M.
Makkah Region Specialist

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About me
Visitor Center’s Operations Manager
Education

Cambridge Judge Business School
-Executive education Senior Management Program
University of Greenwich
-Bachelor's degree Engineering Business Management, BEng Honours 2.1 Upper second classDegree classification is Upper Second Class Honours Some of the Course Content 1-Engineering Management 2-Operations Management 3-Design & Project Management4-Quality Engineering 5-Product Design and Development 6-Process Improvement Techniques7-Statistical Techniques8-Accounting & Finance
Experience
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Saudi Commission for Tourism and National Heritage (SCTH)
Jun 2015 - May 2016Makkah Region SpecialistManaging new social events in all western regionHiring staff and purchasing tools and all operation tasks required

Panda Retail Company – Savola Group
May 2016 - Oct 2017Hypermarket General Manager, OperationsLeading Hyper store with 2400 square meter with a team of ( 1 Department Head 12 Section manager, 13 supervisors and 68 staff)FMCG Food and none foodplanogram, prices, ordering, storing...etcplans for increasing salesP&L review and set plans

Kudu company for food and catering
Oct 2017 - Sept 2018Area Operations ManagerLeading the Area Operation for more than 15 Stores in terms of:plans, manpower budget, food cost, food waste, Hiring process, staff training and evaluation...etc

Majid Al Futtaim
Sept 2018 - Aug 2022Managing all KSA Regions Managing & Supporting Area mangers to make strategic plan to achieve the sites target and KPI’S with the best customer experience and high quality services and products in all KSA Locations.Setting Yearly expectations for the Site budget, forecast and manpower budget.Strategic plan for new promotions and marketing plan to drive more incomes and footfall for Cinema, Magic planet and Yalla Bowling.Focusing on the cost and wastage to have maximum net income. Managing several Locations in terms of:Customers experience, Food Quality, Stock level, stock Expiration, staff recruitment, staff training, Staff Turnover, customers feedback, profit & loss reports, management and staff KPI’s ...etc.Set Planning, strategy and goals for the business to increase the sales and the income.Managing expenses and manpower budget for each location.Lead by example always is my style in operation. Manage and Lead the Cinema Operation, To have smooth and Great customers experience.Looking after the food quality that we serve for our valuable customersFollowing up with all small details that will make different in our customers journey.Making sure that our great team having the best work environment and they are entertaining during their duty.Lead and opened 2 biggest site in KSA and lead and opened 1st site with F&B in KSA.
Executive Senior Area Manager KSA Leisure, Entertainment and VOX Cinemas
Jul 2021 - Aug 2022Area Manager KSA Leisure, Entertainment and VOX Cinemas
Jan 2020 - Jul 2021Cinema Manager, VOX Cinemas, Operation
Sept 2018 - Jan 2020

Abdullah Al-Othaim Markets
Jul 2022 - Feb 2023Director Of OperationsLeading and Managing west cost region from Tabuk to Sharrourah operate in more than 39 different cities and villages with 80+ Supermarkets and 3400+ staff members With turnover of 2+ Billion yearly

The Royal Commission for AlUla
Feb 2023 - nowVisitor Center’s Operations ManagerAs Visitor centers Manager managing and overseeing the operations of visitor centers.Responsibilities:1. Operational Management: Overall management and operations of the visitor centers. This includes ensuring smooth day-to-day operations.2. Visitor Experience Enhancement: Improving the visitor experience by developing and implementing strategies to enhance the services and facilities offered at the visitor centers. This includes creating engaging exhibits, providing informative materials, and ensuring visitor safety and comfort.3. Staff Supervision: Leading and supervising staff members. This entails providing guidance, training, and support to ensure that the team delivers excellent customer service.4. Collaboration and Networking: collaborate with various stakeholders, including local communities, government organizations, and tourism partners. 5. Financial Management: Managing the visitor centers' budgets, monitoring expenses, and ensuring financial sustainability. This involves working closely with the finance department to develop and implement financial plans.Aljadidah Destination manager in AlUla to manage and develop one of the key destinations within the AlUla region.Responsibilities:1. Destination Development: Responsible for overseeing the development and enhancement of the Aljadidah destination. This includes identifying opportunities for improving visitor facilities, and services to enhance the overall visitor experience..2. Product Development: identifying and developing products and experiences within the Aljadidah area.3.Marketing and Promotion: Working closely with the marketing team to develop and implement marketing strategies to promote Aljadidah as a premier tourist destination.4. Visitor Services: Ensuring the provision of high-quality visitor services will be a key responsibility. This includes overseeing the operation of the F&B and retailers shops to facilitate smooth visitor experiences. Show less
Licenses & Certifications

Managing safely
IOSHOct 2018
Leadership institute GROW Programme
Majid Al FuttaimSept 2021
Change Management Certification
ProsciNov 2023
Resturant Management Training
Kudu company for food and cateringDec 2017
Honors & Awards
- Awarded to Eng. Asaad M.Competition wining Awards Operation Director Jul 2019 Wining the competition for the best customer experience and feedback
- Awarded to Eng. Asaad M.Certificate Of Appreciation Chief Operations Officer Aug 2018 for selfless contribution to the system and helping the brand’s journey consistency and exceptional service standards
Languages
- enEnglish
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