Phuong Thao

Experience

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  Expeditors

  Jun 2015 - Sept 2015

  Air-import Intern

  • To update data to the system with high-accuracy manner• To assist photocopying, scanning, sorting D/O documents, sets, and document records.• To assist team OP in scanning documents, sorting on-hands sheets, master airway bills.

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  ILA Vietnam

  Feb 2016 - Jun 2017

  Teaching Assistant

  At ILA Vietnam, I have performed the following tasks:● To establish close relationship with parents through interpersonal conversation about the student’s performance and their concerns on student’s behavior.● To fulfill admin tasks within an agreed time to school system● To assist foreigner teachers in class management (up to 21 students) , as well as providing the general support for students and the preparation of a comfortable learning environment.● To help students improve their study performance by identifying the strengths and weaknesses through the participation in class and the assignment at home. Show less

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  SILA Urban Living

  May 2017 - Jul 2018

  Sales Coordinator

  . To handle guest’s reviews and inquiries in timely manner, coordinate handling with departments concerned. To collate information for reporting and evaluation of marketing activities . To coordinate events and site inspections. To prepare contracts and related documentsService is all about how fast you are at responding. With that mindset, I make and proceed things as fast as I could to show my devotion

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  Starcom

  Aug 2018 - Jan 2022

  Media Executive

  - Work with outside vendors in order to get the maximum benefit for clients- Coordinate across teams to develop plans and monitoring results- Setup paid performance campaigns across display, search, and social media networks (Facebook, SEM, GDN, Youtube- Monitor campaigns daily and take suitable actions to achieve target KPIs- Prepare weekly/ monthly reports for clients of current campaigns' situation and next action plan

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  VNG Corporation

  Feb 2022 - Nov 2023

  Marketing Executive - Mobile game UA

  - Develop a comprehensive media strategy that aligns with the product’s KPIs, covering all stages from pre-registration to sustain phase with the aim of maximizing lifetime value- Set up, and monitor app campaigns daily across platforms (Google, Facebook, TikTok, ASA) to achieve KPIs for each game’s phase- Forecast trends and incidents during the campaign running to deliver responsive adjustments accordingly to ensure the business’s KPI- Track mobile marketing attribution tool (Appsflyer) for performance evaluation and reporting- Research market trends and competitors to develop a suitable strategy- Support branding activities, promoting social posts to reach users at scale- Achievements: + Develop yearly retention plan Call of Duty Mobile VN that met financial goals and retain users. MAU level at 230K in 2022, increased to 240k in July 2023 by 5% + Act as key PIC of plan and execution for Panilla Saga in Vietnam; acquired 100K users in 1st launching month + Be a part of research and game testing; run three tests in 5 markets (Philippines, Brazil, Thailand, Vietnam, Taiwan) to learn game acceptance with affordable CPI and user behaviors Show less

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  Artemis Digital

  Apr 2024 - now

  Senior Digital Marketing Specialist